Group Marketing Lead
AI summary
New Label Ray Media Communications is hiring a Group Marketing Lead to oversee marketing for three products: The House Chronicles, The House Studio, and New Label TV. The role requires 5+ years of marketing experience and a Bachelor's degree. The position is full-time and based in Lagos.
- 5+ years marketing experience required
- Bachelor's degree in Marketing or related
- Full-time position in Lagos
- Lead marketing for multiple media products
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, group marketing lead, marketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Group Marketing Lead evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to New Label Ray Media Communications (NLRMC) and the role in Not specified.
- Add concrete examples related to sales, group marketing lead, marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Group Marketing Lead role in sales, group marketing lead?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research New Label Ray Media Communications (NLRMC) before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
New Label Ray Media Communications (NLRMC) is a fast-growing multi-brand African media and creative infrastructure group producing and distributing premium African content across global platforms. With subsidiaries including The House Studio (NLPS), The House Chronicles (THC), JSity, Gospel Line Network (GLN) and New Label TV. Read more about this company Group Marketing Lead Job Type Full Time Qualification BA/BSc/HND Experience: 5 years Location Lagos Job Field Sales and Business Development Role Summary You will lead marketing for three products in the New Label Group: The House Chronicles (THC) shows (and JSity launches when needed); so each episode/season drops like a real campaign that grows the audience. The House Studio (NLPS); so the studio stays visible, trusted, and consistently booked (bookings, memberships, Creator Clinic, events). New Label TV; so people sign up, keep watching, and the platform grows (launch, adoption, retention). Your job is to build a holistic competitive marketing system that turns our content and products into results: views, subscribers, bookings, sign-ups, retention, and revenue. Roles / Responsibilities: Own strategy + positioning: Set clear positioning and messaging for THC, NLPS, and New Label TV Build quarterly marketing plans tied to targets (growth, bookings, sign-ups, retention) Create simple standards/playbooks for campaigns, packaging, and brand consistency2. Market THC shows (launch + distribution) Run marketing for show drops: teasers, trailers, key art, episode rollouts Build the release calendar and the clip/distribution plan Work with creative/production to package for discoverability (titles, thumbnails, descriptions) Drive community engagement around drops (prompts, lives, collaborations) Market the studio (bookings + programs + events): Drive demand: inquiries → bookings → repeat customers Run campaigns for studio rooms/services, memberships, Creator Clinic, and studio events Build proof assets (studio walkthroughs, testimonials, case studies, “Made Here” stories) Activate partnerships that bring bookings (agencies, brands, creators) Market New Label TV (launch + growth + retention): Lead go-to-market campaigns (pre-launch → launch → growth) Drive sign-ups and retention with content previews, exclusives, and partnerships Support lifecycle messaging (email/WhatsApp/notifications where applicable) Work with the platform lead on funnels, onboarding, and growth experiments Track performance and improve monthly: Own simple dashboards and weekly reviews across the three lanes Use data to adjust campaigns, content packaging, and distribution Keep marketing operations tight: calendars, briefs, trackers, reporting rhythm What Success Looks Like: THC show launches feel coordinated and grow steadily (views, retention, subscribers) The House Studio stays top-of-mind and bookings/utilization increase monthly Creator Clinic programs fill consistently and boost visibility/demand New Label TV hits adoption targets and improves retention after launch Clear reporting cadence and visible ROI from marketing activity Qualifications / Competencies Minimum of a Bachelors Degree in Marketing or Business-related disciplines. 5+ years in marketing/growth/media marketing Strong digital distribution knowledge (IG/TikTok/YouTube/podcasts) Can run campaigns end-to-end (plan → execute → report) Commercial mindset (funnels, conversion, retention, partnerships) Very organized and comfortable working fast with multiple stakeholdersLeadership and management skills to effectively lead and motivate a diverse team. Check how your CV aligns with this job Method of Application Interested and qualified candidates should send their updated Resumes / CVs to: hr@newlabelproduction.com using the Job title as the subject of the mail. Build your CV for free. Download in different templates.