Regional Trade Marketing Manager(East, West, North)

AI summary

This role involves developing and executing trade marketing strategies to drive distribution, in-store visibility, and sales across all channels in the East, West, and North regions based in Lagos. The manager bridges marketing and sales to translate brand strategies into effective route-to-market execution.

• Bridges Marketing and Sales functions
• Drives distribution growth and shopper engagement
• Requires 4-6 years experience and BA/BSc/HND

Description

Regional Trade Marketing Manager(East, West, North) at Seven Up Bottling Company July, 2026 | MyJobMag Login Signup Employers Nigeria Ghana Kenya Nigeria South Africa UK Jobs Career Advice Post Job Search for Jobs Abia Abuja Adamawa Akwa Ibom Anambra Bauchi Bayelsa Benue Borno Cross River Delta Ebonyi Edo Ekiti Enugu Gombe Imo Jigawa Kaduna Kano Katsina Kebbi Kogi Kwara Lagos Nasarawa Niger Ogun Ondo Osun Other Oyo Plateau Rivers Sokoto Taraba Yobe Zamfara Administration / Facilities Agriculture / Agro-Allied Art / Crafts / Languages Aviation / Aerospace Banking Bursary and Scholarships Caregiver / Nanny / Social Workers Catering / Confectionery Construction and Site Engineering Consultancy Content, Editorial and Journalism Customer Care, Success and Service Data, Business Analysis and AI Driving Education / Teaching / Training Engineering / Technical Environment Health and Safety Finance / Accounting / Audit Food, Beverage and Hospitality General Graduate Jobs Human Resources / HR ICT / Computer Insurance Internships Janitorial Services Legal and Regulatory Logistics Manufacturing Marketing and Communication Media Production and Entertainment Medical / Healthcare NGO/Non-Profit Oil and Gas, Energy and Mining Pharmaceutical Procurement / Store-keeping / Supply Chain Product Management Project and Program Management Real Estate Research and Development RFP / RFQ / EOI Risk Management and Compliance Sales and Business Development Science Security / Intelligence Shipping and Maritime Sports, Fitness and Personal Care Strategic and Top Management Travels and Tours UX, Design and Architecture Volunteer BA/BSc/HND First School Leaving Certificate MBA/MSc/MA NCE OND Others PhD/Fellowship Professional Certificate Secondary School (SSCE) Vocational Close Detailed Search X Send this job to a friend Type the email of your friend Enter your email Type Your Email Message I think you may be interested in this position - Regional Trade Marketing Manager(East, West, North) at Seven Up Bottling Company. This is the link: https://www.myjobmag.com/job/regional-trade-marketing-manager-east-west-north-7up?utm_source=email_friend. Copy and paste link on browser if link is not working. Check it out! X Did you notice an error or suspect this job is scam? Tell us. Enter your email Type Your Message Regional Trade Marketing Manager(East, West, North) at Seven Up Bottling Company View Jobs in Food Services / View Jobs at Seven Up Bottling Company Posted: Jul 23, 2026 Deadline: Sep 6, 2026 Save Email @gmail.com @yahoo.com @outlook.com Created by the Howdy Corporation in St. Louis, MO, 7UP was an optimistic venture from the very start. After great success with the Howdy Orange drink, company founder C.L. Grigg decided to try his luck with lemons and limes. C.L. Grigg spent more than two years testing over 11 different formulas, all in search of a drink that was refreshing enough to prov... Read more about this company Regional Trade Marketing Manager(East, West, North) Job Type Full Time Qualification BA/BSc/HND Experience 4 - 6 years Location Lagos Job Field Sales and Business Development Job Purpose The Trade Marketing Manager is responsible for developing and executing integrated trade marketing strategies that drive distribution growth, in-store visibility, shopper engagement, and sales performance across all channels. The role bridges Marketing and Sales, ensuring brand strategies are effectively translated into winning route-to-market execution, trade activations, and retail programs that accelerate market share growth for Seven-Up Bottling Company’s portfolio. The Trade Marketing Manager will also play a key role in commercial planning, go-to-market strategy, and distributor capability development to ensure consistent and impactful execution across all markets. Key Responsibilities Trade Strategy & Commercial Planning Develop and implement trade marketing strategies aligned with overall brand and commercial objectives. Translate brand plans into channel-specific trade programs and activation frameworks. Support the development of annual commercial plans, including SKU prioritization, volume projections, and promotional strategies. Identify growth opportunities across channels (Modern Trade, General Trade, On-Trade, and emerging channels). Lead trade input into go-to-market strategies for new product launches. Route-to-Market & Distribution Optimization Partner with Sales leadership to strengthen Route-to-Market (RTM) models that improve numeric and weighted distribution. Identify white spaces and distribution gaps and develop programs to close them. Drive initiatives that enhance last-mile execution and outlet penetration. Support initiatives that improve direct-to-consumer (D2C) and alternative channel strategies where relevant. Trade Activation & Shopper Marketing Design and execute impactful trade activations that drive product trial, visibility, and shopper conversion. Develop Below-The-Line (BTL) campaigns, market storms, loyalty programs, and field promotions. Lead seasonal and event-based trade programs that maximize sell-out performance. Deliver shopper-centric marketing initiatives that strengthen brand presence at the point of purchase. In-Store Execution & Visibility Own the development and deployment of Point-of-Sale Materials (POSM) across the trade. Ensure optimal share-of-shelf, product visibility, and merchandising standards. Work closely with sales and merchandising teams to ensure consistent execution across outlets. Develop in-store assets that enhance brand differentiation and shopper experience. Product Launch & Market Expansion Lead the trade launch strategy for new products and innovations. Coordinate in-store rollout plans, trade training, and asset deployment. Ensure new products achieve rapid distribution and visibility across priority cha nnels . Monitor market response and adjust trade strategy to maximize adoption. Trade Performance & Insights Track and analyze in-store KPIs, distribution metrics, and activation ROI. Conduct market intelligence and competitor analysis to inform trade strategy. Provide insights on shopper behavior, outlet dynamics, and channel trends. Use data to refine trade investments and improve execution effectiveness. Requirements Bachelor’s degree in Marketing, Business Administration, Economics, or related field Minimum 4–6 years of experience in Trade Marketing,Trade Activation, Commercial roles within FMCG is a MUST Strong experience in: Route-to-Market strategy Trade activation programs Distributor and channel management In-store marketing and POS execution Demonstrated experience in product launches and market expansion initiatives Proven ability to translate market insights into commercial strategies Check how your CV aligns with this job Method of Application Interested and qualified candidates should forward their CV to: careers@sevenup.org using the position as subject of email. Build your CV for free. Download in different templates. Apply Now Share Save Email Report Get new Sales and Business Development jobs like this on Telegram. Subscribe on Telegram Send your application Your Name Your Email Your Phone Number Your Current Location Abia Abuja Adamawa Akwa Ibom Anambra Bauchi Bayelsa Benue Borno Cross River Delta Ebonyi Edo Ekiti Enugu Gombe Imo Jigawa Kaduna Kano Katsina Kebbi Kogi Kwara Lagos Nasarawa Niger Ogun Ondo Osun Other Oyo Plateau Rivers Sokoto Taraba Yobe Zamfara Subject of your Application Your cover letter Attach your CV/Doc View All Vacancies at Seven Up Bottling Company Back To Home Jobs You Might Be Interested in Sales Partner at Hall 7 Real Estate Limited Van Sales Representative at Total Data Limited Sales Manager at Softhills Limited Phone Call Marketer Telesales Agent at Ombrella Insure Entry-Level Sales Representative (Automotive Products) at Milemaster Integrated Services Founding Operations & Growth Manager at LearnSpeakly Business Development Executive at Safe Nest Cooperative System Limited Cashier / Pharmacy Assistant at Destella Pharmacy Client Staff Relationship Officer at Whip Smart Service Providers Limited Sales Executive Officer (Real Estate) at Synergy HR Solutions Limited Senior Business Development Manager at Total Data Limited Business Development Manager at Total Data Limited Sales Officer at First Ally Field Sales Officer Find Your Dream Job! 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