Brand Manager, B2C
AI summary
Flour Mills of Nigeria Plc is hiring a Brand Manager, B2C based in Apapa, Lagos to drive brand growth, develop and execute brand strategies, and strengthen market presence across assigned food product categories. The role requires 5–7 years of brand management experience, preferably in FMCG or food manufacturing, and a degree in Marketing, Business Administration, Mass Communication, or related fields.
- Role: Brand Manager, B2C in Apapa, Lagos
- Employer: Flour Mills of Nigeria Plc (Golden Penny brands)
- Requires 5–7 years brand management experience, ideally in FMCG
- Focus on brand strategy, consumer insights, and product innovation
- Online application link provided for interested candidates
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, marketing, brand managementThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Brand Manager, B2C evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Flour Mills of Nigeria Plc and the role in Not specified.
- Add concrete examples related to sales, marketing, brand management, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from JobNetworkNigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- JobNetworkNigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Brand Manager, B2C role in sales, marketing?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Flour Mills of Nigeria Plc before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Overview Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company’s flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria. Job Position: Brand Manager, B2C Job Location: Apapa, Lagos Job Summary Drive brand growth, strengthen market presence, and enhance consumer engagement by developing, executing, and optimizing brand strategies for assigned food product categories. Job Role Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets Identify market trends, consumer insights, and growth opportunities within assigned categories. Lead end-to-end brand planning, including positioning, messaging, and identity development. Conduct market research to gather consumer insights, competitor intelligence, and category trends. Initiate product innovation ideas and coordinate-functional teams for new product development. Manage brand budgets and allocate resources effectively to maximize ROI. Track brand performance using key metrics and recommend improvement actions. Collaborate with Sales, Trade Marketing, and Production to ensure brand consistency and availability across all channels. Build strong agency partnerships and oversee creative and media deliverables. Drive promotional activities and evaluate their impact on consumer behaviour and sales. Prepare periodic brand performance reports for management decision-making. Job Requirements: Qualification: HND / BSc Degree in Marketing, Business Administration, Mass Communication, or related fields. Experience: 5-7 years’ experience: in brand management, preferably in FMCG or food manufacturing. Added Advantage: Experience: in digital marketing, product innovation, or trade marketing. Job Qualifications A deep understanding of brand strategy, market positioning, and consumer behaviour to drive brand growth and visibility. Strong experience: in developing and executing marketing campaigns, product launches, and brand communication initiatives. Excellent analytical skills to interpret market insights, track brand performance, and guide data-driven decision-making. Exceptional creativity, communication, and presentation abilities for crafting compelling brand stories and engaging stakeholders Strong leadership, project management, and cross-functional collaboration skills to work effectively with sales, marketing, creative, and product teams. How to Apply Interested and qualified candidates should: Click here to apply online Tagged as: brand, manager Apply for job About Flour Mills of Nigeria Plc Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria.