Category Manager – Emerging (NPD, Mortar & RMX)

AI summary

HBM Nigeria Plc is hiring a Category Manager – Emerging (NPD, Mortar & RMX) in Lagos. The role focuses on developing and executing marketing communications strategies, brand building, new product development, and driving market share across assigned categories. The position requires close collaboration with commercial teams and external agencies to deliver brand growth objectives.

• Senior marketing role focused on brand strategy and communications
• Covers new product development, mortar and RMX categories
• Based in Lagos, Nigeria
• Requires collaboration with commercial team and external agencies
• Reports to Marketing Director

Original source description

Category Manager – Emerging (NPD, Mortar & RMX) at HBM Nigeria Plc (Formerly Lafarge Africa Plc) ⏲ Aug 14, 2026, 1:11 PM ⋕ View all Manufacturing & Production jobs HBM Nigeria Plc, formerly known as Lafarge Africa Plc, is a leading Nigerian building solutions company and a member of the Huaxin Building Materials Group, a globally recognized manufacturer of construction materials founded in 1907 and headquartered in Wuhan, China. Listed on the Nigerian Exchange Limited (NGX), HBM Nigeria Plc is actively participating in the urbanisation and economic growth of Nigeria, the largest economy in Africa. We are recruiting to fill the position below: Job Title: Category Manager – Emerging (NPD, Mortar & RMX) Location: Lagos Role Purpose The Category Manager is accountable for developing and implementing all Marketing Communications activities, both internally and externally. Directs and coordinates the Marketing Communications Team's efforts to achieve the defined business growth objectives across all brands. A key contributor to the success of any company's strategic plan is an effective Category Manager who will demonstrate industry knowledge by translating all company activities and Brand Strategic Plans into excellent plans that will position the company very strongly in the marketplace and win at the point of purchase. Works closely with the Commercial Team and external Agencies to develop and implement the Marketing Communications Strategies and activities for the Organization. Responsibitlies Brand Building Activities: Monitor competitive strategies, advertising, and positioning platforms to constantly ensure continued alignment with Brand positioning. Lead development of advertising materials/creative proposals in each stage before final approval by the Marketing Director. Creation and exploitation of a brand sponsorship platform where applicable, to enhance selected brand health indicators. Monitoring related platforms, especially those in use by competition. Identification of and association with relevant external events/initiatives that will add value to brand equity. Work collaboratively with the Trade Marketing Team to ensure effective Sales Driver deployment of the Brand in all categories of outlets, driving Equity ultimately Define Brand Communication Strategy per Plan and Brand Position, selecting the most efficient media mix in alignment with the Portfolio Manager. Report periodically, giving information on all activities undertaken by the Brand and competitive brands. Contribute to sub-Portfolio Brand Strategy definition. Initiate annual Brand marketing review and plans for the Brand with detailed information on Brand marketing objectives by overall Brand strategy. To create and sustain a robust equity for the assigned sub-Portfolio, which will continue to attract strong consumer loyalty. To prepare Agency briefs and subsequent evaluation and assessment of subsequent Agency creative proposals. Propose and test any changes in advertising strategy. Drive Market Share and Grow Volume for the Brand: Propose and execute promotions plans and schemes, in alignment with the Trade Marketing Team, after approval by the Marketing Director. Constantly monitor changes within the market, analyse the likely impact on the Brand, and propose strategies and plans to deliver the volume objectives. Ensure that all marketing considerations are taken into account in making volume projections for the Brand. To achieve and retain a strong share position in the marketplace. To initiate and manage new projects and new product developments that are designed to deliver the Brand’s objectives. Work in conjunction with the field sales management and Logistics to ensure regular availability of the Brand in all categories of outlets. Monitor the effectiveness of all promotional activities, propose relevant modifications, and prepare post-promotion reports with appropriate proposals and recommendations. Monitor competitive activities and initiate and execute appropriate action for pre-empting such activities or counteracting their impact. To embark on quarterly visits (at least) to the Sales Areas to obtain first-hand information on activities related to the Brand and developments in the market in general. Ensure Sustainable Profitability for the Brand: Keep the Brand’s profitability under constant review and draw early attention to any deviations from estimated profits as a result of sales variations or changes in costs. To guarantee a significant contribution to the overall business objective of delivering outstanding value to all stakeholders Constantly monitor the industry and advise the Business on a competitive pricing structure for the Brand. Other Accountabilities (Planning, Control and Coordination): Prepare a yearly Media Brief for the Agency giving guidance regarding advertising budget appropriation by media. ​Work with the Agency in obtaining approval for new advertising materials and for Brand consumer promotions i.e. NAFDAC, SON, etc. Monitor the quality of all packaging materials in consultation with the appropriate Controller. Originate and test any changes in packaging design. Monitor and analyze official and unofficial trade margins of competing brands, make appropriate proposals, and execute accordingly. Monitor advertising budget ensuring adherence in line with approved plans. Liaise with Quality Control (Technical) in quality monitoring of products released into the market to ensure consistency across all factories. Prepare an annual advertising budget for the Brands in the sub-portfolio for the approval of the Marketing Director. Agree on research proposals in conjunction with the Marketing Director and evaluate the results as they affect the overall marketing policy for the Brand. Ensure that all outdoor hoardings and posters for the Brand are in good condition and that hoardings are strategically located. Check all bills from the Agency and suppliers against approved budgets and schedules and verify them for payment. Recommend and manage market research requirements: for the Brand. Carry out regular budget-control monitoring exercises to avert over-expenditure. Requirements: Critical Experience: Strong cross-functional stakeholder management skills; previous experience: in working with other functions, particularly Sales, Trade Marketing, Procurement, Supply, Finance, and external partners such as ATL and PR Agencies is valuable. Demonstrated skills, knowledge, and experience: in the design and execution of Brand Strategy. Strong project management skills and commercial and financial capability are important. Depth of experience: in how to drive a Marketing organization's effectiveness and efficiency. Strong track record in Marketing at management level, with practical experience: in brand imagery management. Minimum 3 - 5 years of Brand or Marketing experience. Previous exposure to strategy development is valuable. Brand Image management experience: in FCMG or Telco is a plus. Critical Knowledge: Strong oral and written communication skills. Creative thinker with the ability to share brand vision with major stakeholders Credible with key internal and external partners Uses well-developed interpersonal skills to build credible relationships Good interpersonal communication skills. Excellent understanding of Brand Management. Strong cross-functional stakeholder management skills Good IT skills Strong creative, strategic, analytical, organizational, sales data, and trends analysis skills. Ability to manage multiple projects at a time. How to Apply Interested and qualified candidates should: Click here to apply online View all Jobs in Nigeria Lagos State