Digital Marketing Specialist
AI summary
The Digital Marketing Specialist will drive digital strategy, campaigns, and brand growth across social media, SEO, email, paid ads, and analytics. The role focuses on customer acquisition, e-commerce growth, and measurable business results in Nigeria.
- Owns end-to-end digital marketing strategy and execution
- Covers SEO, SEM, social media, email, and paid advertising
- Focus on e-commerce growth and customer acquisition
- Data-driven performance monitoring and reporting
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, digital marketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketing Specialist evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Structured Resource Business Limited and the role in Not specified.
- Add concrete examples related to sales, internship, digital marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Digital Marketing Specialist role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Structured Resource Business Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
The Digital Specialist will work closely with the business development and e-commerce teams to ensure the effective implementation of digital campaigns and strategies aligned with the company’s objectives, ultimately contributing to sales growth and overall business performance. This role involves leveraging digital channels such as social media, SEO, email / SMS marketing, paid advertising, content marketing, and analytics to enhance the brand’s digital footprint and deliver measurable business results. The Digital Marketing Specialist will play a key role in driving the digital transformation strategy for the organization, overseeing and executing digital marketing initiatives to build brand awareness, increase consumer engagement, and drive e-commerce growth. Key Responsibilities: Digital Strategy Development & Execution: Develop and execute comprehensive digital marketing strategies to support organization’s objectives, increase customer acquisition, drive products and services awareness, and enhance online presence. Continuously assess and adjust digital strategies based on market trends, competitor activity, and performance analytics to ensure ongoing effectiveness Ensure digital campaigns and contents align with overall business strategy, and objectives while focusing on driving measurable engagement and growth. Monitor and optimize digital channels to improve performance, increase ROI, and maximize brand visibility. Lead the planning and implementation of integrated digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and partnerships to drive traffic, leads, and conversions. Collaborate with cross-functional teams (business development and e-commerce) to design and execute strategies that complement traditional marketing efforts, ensuring consistent messaging and branding. Drive customer acquisition and engagement by leveraging data-driven insights to refine campaign tactics and deliver optimal results. Social Media & Content Management: Ensure all content is aligned with the brand's voice, tone, visual identity and objectives Work with the internal team to create digital assets, including videos, graphics, blogs, and other content tailored for digital platforms. Monitor social media trends and create content tailored to the target audience, ensuring relevancy and resonance with consumers. Manage and optimize the brand's social media presence across platforms (Facebook, Instagram, Twitter, TikTok, etc.), ensuring regular, creative, and impactful content creation to increase brand visibility and customer engagement. Analyze engagement data to measure content performance and adjust strategies accordingly. Innovation & Market Trends: Stay up to date with the latest digital marketing trends, tools, and technologies, particularly in the Financial/Commercial banking, FMCG, Renewable Energy and Manufacturing industry. Innovate new methods for consumer engagement and product growth through digital means. Recommend new strategies and digital initiatives to maintain competitive edge in the market. Identify emerging digital marketing opportunities that can be leveraged to strengthen the organization’s position in the Africa market. Customer Engagement: Foster a community of brand advocates and loyal customers through active engagement and interaction. Monitor and respond to customer inquiries and feedback across digital platforms, ensuring timely and professional interactions. Search Engine Optimization (SEO): Optimize website and content for search engines to increase organic traffic and visibility. Conduct keyword research and competitor analysis to improve digital search performance. Performance Analytics & Reporting: Monitor key performance indicators (KPIs) for all digital channels, ensuring campaigns are optimized for maximum performance. Regularly analyze data to identify trends, consumer insights, and opportunities for improvement in digital marketing efforts. Provide detailed reports on campaign performance and digital metrics, including ROI analysis, and present findings to senior management. Use tools like Google Analytics, SEMrush, and social media analytics to track and evaluate campaigns. Educational Qualification and Experience: Bachelor's Degree in Marketing, Digital Media, Communications, or a related field Minimum of 4+ years of experience: in digital marketing. Proven experience: in developing and executing successful digital campaigns and community growth. Digital Marketing Institute, Google and other relevant certifications. Knowledge and Skills: Strong analytical skills and ability to interpret data to drive decision-making. Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. Experience: in creating and executing paid media campaigns and analyzing their performance. Ability to work independently and as part of a team. Proficiency in Microsoft Office (Excel, PowerPoint) Excellent communication and presentation skills. Solid knowledge of social media trends and platforms, especially in the Nigerian and African market. Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, Canva, Sprout Social etc.). Creative mindset with excellent written and verbal communication skills. Personal Attributes: Proactive: Willingness to take initiative and drive change within the digital space. Problem Solver: Ability to identify challenges and propose creative solutions. Adaptability: Ability to adapt to rapidly changing trends and technologies in the digital landscape. Results-Oriented: Strong focus on achieving measurable business outcomes. N300,000 - N350,000 per month. How to Apply Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email. Application Deadline: 8th September, 2026. View all Jobs in Nigeria Lagos State Digital Marketing Specialist job vacancies in Nigeria