Marketing Lead - Beauty, Grooming & Fragrance

AI summary

Artee Group is hiring a Marketing Lead to drive category strategy for Beauty, Grooming and Fragrance across its retail operations in Nigeria. The role covers campaign planning, brand launches, store experience, digital and CRM, and supplier-funded marketing. This is a full-time position focused on growing high-value customers and delivering measurable sales and margin impact.

• Owns the Beauty, Grooming and Fragrance marketing plan and campaign calendar
• Focus on high-value customer growth and loyalty initiatives
• Manages brand launches, promotions and supplier-funded marketing
• Covers digital, social, CRM and in-store execution standards
• Full-time role based in Nigeria

Original source description

Marketing Lead - Beauty, Grooming & Fragrance at Artee Group ⏲ Aug 17, 2026, 8:05 AM ⋕ View all Fashion & Beauty jobs The story of SPAR can't be told without mentioning Artee Group. Over the past 30 years, Artee Industries Limited has grown from very humble beginnings to become one of the fastest growing business conglomerates in Nigeria. The story started in 1988, with the opening of a small supermarket store measuring 120 m2 in Lagos under the Park ’n’ Shop banner. Today, its business spreads from retail to real estate, shopping malls and manufacturing, rightly gaining popularity as Artee Group. We are recruiting to fill the position below: Job Title: Marketing Lead - Beauty, Grooming & Fragrance Location: Nigeria Job type: Full-time Duties & Responsibilities: Category Marketing Plan and Positioning: Plan campaigns around local seasons, gifting occasions, customer needs and relevant beauty and fragrance trends. Prepare the annual and quarterly marketing plan in line with the Category Controller's sales, margin, launch and assortment priorities. Define how SPAR should present Beauty, Grooming and Fragrance to different customer groups and store types, with a clear premium offer. High-Value Customer Growth: Track customer response by store, channel, campaign, sub-category and customer segment. Use loyalty, sales, market and competitor information to understand high-net-worth and aspirational customers, preferred brands, price points and purchase occasions. Develop targeted offers, previews, events and loyalty activities that increase store visits, spend and repeat purchase. Campaigns, Launches and Promotions: Confirm stock, prices, displays and store readiness before each campaign, and review sales uplift and residual stock after it ends. Own the category campaign calendar with the Category Controller, stores and brand partners. Plan new brand and product launches, seasonal promotions, gift sets, sampling and customer events. Store Experience: and Execution: Give stores clear briefs, timelines and materials, and visit priority stores to check execution and correct gaps. Work with Operations and brand teams to improve staff product knowledge and customer service. Set simple standards for displays, testers, sampling, gifting, signage and premium presentation. Digital, Social and CRM: Track reach, engagement, traffic, enquiries, conversion and sales generated by digital and CRM activity. Plan category content across social media, website, e-commerce, loyalty, email and approved customer communication channels. Ensure content is accurate, uses approved brand assets and does not make unsupported product claims. Brand Partners, Agencies and Funding: Secure supplier funding, samples, testers, gifts, exclusives, launch support and product training. Maintain clear records of funding, deliverables, invoices and post-campaign results. Manage creative, digital, media, event and activation partners against approved briefs, timelines and budgets. Budget, Reporting and Team Management: Set clear team priorities and work closely with the Category Controller, Stores, BI, Finance, Digital and Supply Chain. Report weekly and monthly results, explain gaps and agree practical next actions. Manage the marketing budget within approved limits and stop activities that are not delivering results. Key Performance Indicators Marketing budget variance and timely completion of performance reviews Campaign return on investment, traffic, conversion and average basket value Store execution, tester and display readiness, and on-time campaign rollout New brand and product launch sales, sell-through and customer response Digital and CRM reach, engagement, response and sales conversion Growth in high-net-worth and aspirational customer count, visit frequency, repeat purchase and spend Category sales uplift and gross margin contribution from marketing activities Supplier-funded marketing value secured and delivered against plan Education: and Years of Experience: Minimum of a First Degree in Marketing, Business, Communications or a related field. Minimum 8 years of retail, FMCG or lifestyle marketing experience, including at least 3 years in Beauty, Personal Care MBA or a relevant professional qualification is an advantage. Grooming, Fragrance or premium consumer brands: Proven experience: in category or brand marketing, new product launches, digital and CRM campaigns, in-store activation, events and agency management. Good understanding of high-net-worth and aspirational customers in Nigeria, premium brands, gifting occasions and beauty and fragrance trends. Strong data, Excel, BI and digital marketing skills, with experience: managing budgets and measuring campaign return. Key Competencies: Supplier, agency and partner management Retail activation and visual execution Communication, ownership and attention to detail. Customer insight and segmentation Commercial judgement and marketing return Premium and lifestyle brand positioning Digital, social and CRM marketing Campaign, launch and event execution How to Apply Interested and qualified candidates should forward their CV to: [email protected] using the Job Title as the subject of the email. Application Deadline: 31st August, 2026. 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