Consumer Experience and Ecosystem Manager - West Africa
AI summary
Viya Health is hiring a Consumer Experience and Ecosystem Manager to lead the Nigeria market launch, building omnichannel digital and physical consumer experiences across app, e-commerce, WhatsApp, and in-clinic touchpoints. The role requires strong Nigerian market knowledge, digital marketing expertise, and the ability to localize content for diverse linguistic audiences while meeting NAFDAC and ARCON regulatory requirements.
- Lead Nigeria market launch for Viya Health's consumer experience from the ground up
- Own omnichannel ecosystem across app, e-commerce, WhatsApp Business, and physical touchpoints
- Localize content for Yoruba, Igbo, Hausa, and Pidgin-speaking audiences
- 5+ years digital marketing or consumer experience experience required
- Bachelor's degree in Marketing, Communications, or Business required
- NAFDAC and ARCON regulatory knowledge is a strong advantage
AI job guide
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AI salary guide
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Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in internship, entregador, MarketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Consumer Experience and Ecosystem Manager - West Africa evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Population Services International / Viya Health and the role in Not specified.
- Add concrete examples related to internship, entregador, Marketing, ideally with measurable outcomes or clear responsibilities.
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Source and safety check
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- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Consumer Experience and Ecosystem Manager - West Africa role in internship, entregador?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Population Services International / Viya Health before the interview.
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Original source description
Nigeria is Viya Health's newest and most complex market launch to date, a huge, young, mobile-first population; a fast-growing e-commerce and fintech landscape; and real diversity of geography, language, and culture across Lagos, Abuja, Port Harcourt and beyond. We need someone who can walk into that complexity and build a consumer experience: that actually works for a Lagos professional ordering discreetly on WhatsApp, for a Kano consumer on a data-light connection, for a first-time buyer who's never trusted a health brand before. We're looking for a Consumer Experience: and Ecosystem Manager to lead that build from the ground up, a hands-on executor and strategic thinker who can turn global and regional frameworks into grounded local execution, and who's ready to grow into broader regional leadership as VIYA scales across West Africa. We're hiring — West Africa Consumer Experience: and Ecosystem Manager — West Africa What You'll Own Digital Marketing & Campaign Management: Plan and execute campaigns that build awareness, demand, and conversion, optimising against CPA, ROAS, NPS, and CSAT, with a data-driven test-and-learn approach. Content, Community & Brand Experience: Build VIYA's consumer community in Nigeria from the ground up, with content and messaging localised for Yoruba-, Igbo-, Hausa-, and Pidgin-speaking audiences, without compromising brand integrity. Regulatory Coordination: Work with VIYA's regulatory and quality-of-care teams to ensure the consumer experience: meets NAFDAC and ARCON requirements: for health-related advertising and consumer promotion. Consumer Insights & Performance: Build Nigeria's consumer insights capability from launch, synthesising app, e-commerce, community, in-clinic, and market research data into KPIs and dashboards that inform local and regional decisions. Cross-functional & Budget Leadership: Operate in a matrixed structure across commercial, clinical, regulatory, and technology teams, own the Nigeria CX and ecosystem budget with a clear ROI lens, lead the Nigeria and West Africa digital team. Consumer Experience: Strategy & Omnichannel Execution: Localise and implement VIYA's CX strategy for Nigeria at launch, owning the omnichannel ecosystem map across digital (app, e-commerce, WhatsApp Business, social, email, CRM) and physical (in-clinic, pharmacy, community health worker, partner, distributor) touchpoints, including cash-on-delivery vs. digital payment paths and last-mile delivery realities. Digital Ecosystem Implementation & Optimisation: Run the day-to-day of VIYA's omnichannel digital ecosystem, content & communities, app, e-commerce (WordPress + WooCommerce), CRM, WhatsApp Business API, website, and social, including low-bandwidth, data-light experiences for cost-conscious consumers. Partnerships & Ecosystem Growth: Evaluate and help manage distribution partnerships (e.g. mPharma, Jumia Nigeria) and Nigeria's creator economy to extend reach, support donor-funded digital health projects where applicable. What You Bring Real, demonstrable experience: in the Nigerian market, with a strong grasp of local consumer behaviour, mobile money and USSD adoption, WhatsApp and social commerce, and cultural and linguistic nuance across geographies. A Bachelor’s Degree in Marketing, Communications, Business, or a related field (postgraduate qualification advantageous). 5+ years in digital marketing, consumer experience, or a related discipline, ideally in a consumer-facing, women's health, or digital health environment. Working knowledge of Yoruba, Igbo, Hausa, or Nigerian Pidgin is an advantage. Bonus points for experience: in healthcare, digital health, or women's health, and for having helped launch a new market or brand in Nigeria. Experience: managing vendor and agency relationships; familiarity with NAFDAC and ARCON requirements: for health-related marketing is a strong advantage. Proven campaign execution skills, audience segmentation, A/B testing, performance analysis and a track record in content strategy and storytelling across diverse Nigerian audiences. Hands-on proficiency with Meta Business Suite, Google Analytics, Facebook Ads Manager, SEO platforms, WordPress, WooCommerce, WhatsApp Business API, and other CMS/CRM tools. Why This Role: If you're entrepreneurial, comfortable with ambiguity, and want a front-row seat (and a driving role) in one of West Africa's most important new health-brand launches, we want to hear from you. This isn't maintaining someone else's playbook it’s building VIYA's Nigeria consumer experience: from zero, with real ownership over strategy, budget, brand, and the community you grow. How to Apply Interested and qualified candidates should submit their CV and a short cover note to: [email protected] using Consumer Experience: and Ecosystem Manager — West Africa"e as the subject of the email. Note Applications are reviewed on a rolling basis; we encourage you to apply early. VIYA Health is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, colour, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status. Application Deadline: 26th August, 2026. View all Jobs in Nigeria Lagos State