Strategic Growth & Marketing Lead

AI summary

Tap Am Ltd is hiring a Strategic Growth & Marketing Lead to build demand before launch, grow a high-quality waitlist, and convert early interest into active users. The role focuses on growth campaigns across WhatsApp, Instagram, TikTok, campuses, creator communities, and Lagos-based merchant networks. This is a remote, full-time position requiring 5 years of experience and a deep understanding of Lagos culture and grassroots marketing.

• Remote full-time role with salary range NGN 150,000 - 250,000
• Focus on building a qualified waitlist and driving real user signups
• Requires 5 years of growth, marketing, or startup go-to-market experience
• Must live in Lagos and understand local youth, business, and creator culture
• Involves weekly experiments, ambassador management, and user research

Original source description

Strategic Growth & Marketing Lead Tap Am Ltd Marketing & Communications Today Easy apply New Featured Remote (Work From Home) Full Time Banking, Finance & Insurance NGN 150,000 - 250,000 Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary Tap Am is building a modern payment and commerce experience: for everyday Nigerians, creators, social groups, small businesses, cashiers, and merchants. We are looking for a sharp, energetic strategic growth & marketing lead who can help us build real demand before launch, grow a high-quality waitlist, and turn early interest into actual active users. This is not a “post flyers on Instagram” role. We need someone who can think strategically, execute fast, test channels, talk to users, understand Lagos culture, and help us find the communities where Tap Am can spread naturally. Min Qualification: OND Experience: Level: Senior level Experience: Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Remote (Work From Home), Nigeria Job descriptions & requirements: Responsibilities: Building and managing a strong waitlist of people who are genuinely likely to use Tap Am at launch. Creating growth campaigns across WhatsApp, Instagram, TikTok, X, campuses, creator communities, nightlife/social circles, small businesses, and local merchant networks. Designing referral and ambassador campaigns that drive real signups, not vanity numbers. Identifying early user segments and communities where Tap Am can grow fastest. Running lightweight experiments weekly and reporting what worked, what failed, and what we should double down on Creating content ideas, campaign briefs, launch messaging, and user-facing copy Recruiting and managing micro-ambassadors, student reps, creators, or community partners where useful. Speaking directly with potential users to understand objections, excitement, use cases, and willingness to adopt. Supporting partnerships with Lagos-based businesses, event organizers, campuses, creators, and communities. Tracking waitlist quality, conversion intent, referral performance, campaign performance, and community feedback. Requirements: You should be someone who understands how people in Lagos actually discover and adopt products. You are comfortable online, but you are not afraid to step outside when the strategy requires it. Live in Lagos and understand Lagos youth, business, creator, student, and social culture. Have experience: in growth, marketing, community building, campus marketing, creator marketing, fintech marketing, or startup go-to-market. Can write clearly and create messaging that feels human, not corporate. Understand WhatsApp distribution, Instagram/TikTok content, referrals, community seeding, and grassroots growth. Are comfortable talking to strangers, merchants, students, creators, and potential users. Can think from first principles and not just copy generic marketing tactics. Care about numbers: signups, activation intent, referral rate, cost per lead, conversion quality, and retention signals. Can work independently without needing constant supervision. Are honest about what is working and what is not. Nice To Have: Previous experience: growing a fintech, consumer app, creator product, campus product, or marketplace. Existing relationships with Lagos creators, student communities, small businesses, nightlife/event communities, or merchant groups. Basic design/content skills using Canva, CapCut, Notion, Google Sheets, or similar tools Comfort appearing in or directing short-form video content. Experience: managing ambassadors or street/community activations. What Success Looks Like: Success means we are not just collecting emails or phone numbers. We are building a waitlist of people who understand Tap Am, are excited by the product, and are likely to use it when we launch. You will be measured by: Number of qualified waitlist signups. Quality of leads and likelihood to convert at launch. Growth from referrals and community loops. Engagement from waitlist users. Number and quality of partnerships or community channels opened. Clear weekly reporting and learning from experiments Strength of launch-readiness in Lagos. How We Work: Tap Am is an early-stage startup, so this role is hands-on. You will be expected to move quickly, test ideas, learn from users, and help shape the growth playbook from the ground up. We care more about taste, energy, ownership, and results than certificates. If you are the kind of person who can take an idea, turn it into a campaign, get people talking, and show us the numbers, we want to hear from you. Remuneration: NGN 150,000 Monthly Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job