Digital Marketing Specialist

AI summary

We are hiring a hands-on, results-driven Digital Marketing Specialist to lead social media content creation, paid advertising, ad funnels, and SEO. Responsibilities include creating video content, managing Meta and TikTok ads, building funnels, and reporting. Requires 2-3+ years experience, proficiency in Meta and TikTok Ads, and lead generation track record.

• Lead social media content creation and paid ads for lead generation
• Proven track record of generating leads from ads required
• Full-time position in Lagos, salary NGN 400,000 - 600,000 plus commission

Description

Find a Job + + + + Search Digital Marketing Specialist DHTC LTD Marketing & Communications 1 week ago Easy apply New Lagos Full Time Banking, Finance & Insurance NGN 400,000 - 600,000 Plus Commission Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary We are hiring a hands-on, results-driven Digital Marketing Specialist to lead our social media content creation, paid advertising, ad funnels, webinar promotion, lead generation, SEO, and marketing automation. You will plan, create, film, edit, post, run ads, build funnels, track results, and report end to end. Min Qualification: Diploma Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria Job descriptions & requirements Responsibilities: Content & Social Media: Lead all social media content: planning, filming, editing (CapCut), and posting Create Instagram Reels, TikTok videos, YouTube content, and Facebook/LinkedIn post Create engaging Reels and short-form video consistently to grow social media engagement, reach, and followers Design graphics using Canva; use AI tools including AI clone/avatar video models Repurpose website content, FAQs, and testimonials into engaging posts Manage social media comments and feedback; support platform monetization Paid Ads & Lead Generation: Generate a consistent flow of qualified leads from paid ads, this is the number one measure of success in this role Plan and manage Meta Ads (Facebook and Instagram) and TikTok Ads lead-generation campaigns end-to-end Run targeted ad campaigns that reach the right audience and convert into booked appointments Build and optimize complete ad funnels: ad > landing page > lead capture > nurture > booked appointment Set up and promote webinar funnels (registration pages, reminder sequences, replay follow-up) Support Google Ads campaigns (Google Ads Editor) Review clicks, conversions, cost per lead, keywords, and conversion quality Identify wasted spend and optimization opportunities; improve ad copy and targeting Prepare clear weekly ad performance reports CRM & Automation: Build automations, pipelines, and lead-nurture sequences in GoHighLevel (GHL) Keep CRM records clean and accurate; prepare lead and conversion reports Set up and test conversion tracking, UTM links, and lead source tracking SEO & Website: Keyword research for service pages, landing pages, and blog content Optimize page titles, meta descriptions, headings, internal links, and FAQs Monitor organic traffic and rankings (Google Analytics 4, Search Console) Review competitor websites; suggest SEO and conversion improvements Report website issues clearly and coordinate with developers when needed Reporting & Process: Prepare daily/weekly task updates and maintain accurate spreadsheets Document processes for consistency; suggest process improvements Requirements: 2-3+ years experience in digital marketing, performance marketing, SEO, or CRM management Proven track record of GENERATING LEADS FROM ADS you must be able to show real campaigns, budgets, and cost-per-lead results Proven PROFICIENCY in Meta Ads (Facebook and Instagram) and TikTok Ads campaign setup, targeting, creative testing, and optimization Experience building ad funnels and webinar funnels that convert leads into booked appointments Track record of creating Reels/short-form video that grew engagement and following Experience with Google Ads and Google Ads Editor Solid understanding of SEO and website optimization CRM experience (GoHighLevel strongly preferred; Zoho CRM also valued) Experience with Google Analytics 4 and Google Search Console Understanding of conversion tracking, UTM links, and campaign reportin Video editing (CapCut or similar) and graphic design (Canva or similar) Strong research skills and comfort with AI tools (including AI clone models) Strong spreadsheet skills Excellent written and spoken English Strong attention to detail; ability to work independently and follow processes Added Advantage: WordPress or Elementor experience LinkedIn Ads or other paid platforms Experience marketing for US or international clients Insurance, financial services, or high-ticket lead-gen background Work Setup (Non-Negotiable): Must reside in Lagos, Nigeria Reliable laptop or desktop computer Stable high-speed internet PLUS backup internet connection Backup power solution (inverter, generator, or solar) Quiet, professional working environment Working headset/earphones with microphone Functional webcam, camera ON is required for every virtual meeting Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. 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