Associate Manager, Stationery, Trade Marketing
AI summary
BIC Nigeria is hiring an Associate Manager, Stationery, Trade Marketing to lead trade marketing strategy, distributor management, and in-store execution across Nigeria. The role focuses on driving distribution, visibility, and demand growth for stationery products in Lagos. Candidates should have trade marketing experience, strong analytical skills, and proficiency in MS Office.
- Full-time role based in Lagos, Nigeria
- Lead trade marketing strategy and annual plans for stationery category
- Manage distributor relationships and in-store execution quality
- Requires fluency in English and strong MS Office skills
- Focus on traditional trade, wholesalers, and emerging channels
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full-Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Associate Manager, Stationery, Trade Marketing evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to BIC Nigeria and the role in Not specified.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Associate Manager, Stationery, Trade Marketing role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research BIC Nigeria before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Associate Manager, Stationery, Trade Marketing at BIC Nigeria ⏲ Aug 10, 2026, 12:01 PM ⋕ View all Manufacturing & Production jobs BIC® products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team. We are recruiting to fill the position below: Job Title: Associate Manager, Stationery, Trade Marketing Location: Lagos Employment Type: Full-Time Main Responsibitlies / Tasks Trade Marketing Strategy & Planning: Identify growth opportunities to recruit new consumers and increase category penetration: assortment recommendations, visibility programs and channel activation. Translate global and regional brand strategies into locally relevant trade initiatives that drive penetration, distribution, visibility and demand growth Build and implement annual Trade Marketing plans by category, channel and customer, aligned with cluster growth objectives and the stationeries acceleration priority in Nigeria Adapt plans to Nigerian market specificities: traditional trade dominance, wholesalers, sub-distributors and emerging channels Distributor Management & Capability building: Build strong relationships and ensure alignment on priorities, execution standards and business objectives Act as the distributor's primary counterpart for all Marketing matters (activation plans, POSM, merchandising, trade programs), in coordination with the Business Development Manager, who owns the commercial relationship Build distributor marketing and merchandising capabilities through training and best-practice. In-store Execution Excellence: Monitor execution quality, improve shopper conversion at POS, take corrective actions where needed. Define and deploy merchandising and visibility guidelines across channels; ensure best-in-class execution of trade initiatives (POSM, activations, promotions) Budget & Performance Management: Manage Trade Marketing budgets with optimal allocation of resources, tracking ROI and continuously improving trade spend efficiency and execution effectiveness Track performance of trade initiatives through relevant KPIs and recommend corrective actions. Cross-functional Collaboration: Work closely with Marketing, Sales and Supply teams to ensure alignment of plans and priorities Monitor and analyze market, customer, competitor and shopper data (incl. Nielsen where available) to generate actionable insights Share market insights, consumer and customer understanding, execution feedback and best practices with regional teams. Price Monitoring and Market Intelligence Gathering: Translate data into what we should do in trade. Conduct regular store visits, market walks, distributor check to capture competitor shelf price, promo price and trade offers. Share ad-hoc, monthly value chain analysis by channel and competitive activities reports with local management team Key Performance Indicators On time In Full Marketing plans executions, with results and ROI as per plan, and in compliance with brand standards Numeric and Weighted Distribution across priority channels In-store execution quality and activation effectiveness with measurable uplift from plans. Spend within approved budget with phasing respected quarterly Sales Growth in line with company’s Rolling Forecast for the region Volume & Value Market Share as per targets (when tracked) Qualifications and Experience: Languages: Fluent in English, written and spoken. Tools: Proficient in MS Office, intermediate/advanced Excel and PowerPoint Finance/RG M: Exposure to merchandising, animation and POSM agencies / suppliers. Familiarity with Revenue Growth Management principles, and prior experience: in sales or account management with agencies is also valuable. Experience: Min 5 years of trade marketing experience: in an FMCG company. Education: University Degree in Marketing, Business, Engineering or equivalent Experience: in multi-market or distributor-led environment including Egypt is a strong asset How to Apply Interested and qualified candidates should: Click here to apply online View all Jobs in Nigeria Lagos State