Social Media Manager
AI summary
Betway Africa is hiring a Social Media Manager for its Nigeria market based in Lagos. The role is a senior, strategic position responsible for owning the end-to-end social media function including strategy, content creation, community management, reactive marketing, and sponsorship activation across platforms such as Facebook, X, Instagram, TikTok, and YouTube. The position reports into headquarters in South Africa and requires a BA/BSc/HND qualification with relevant experience in marketing and communications.
- Senior strategic social media role owning end-to-end social function for Nigeria market
- Covers strategy, content, community management, reactive marketing, and sponsorship activation
- Works across Facebook, X, Instagram, TikTok, YouTube, and emerging platforms
- Requires BA/BSc/HND and marketing/communication experience
- Based in Lagos, reporting to headquarters in South Africa
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in internship, Marketing, CommunicationsThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Social Media Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Betway Africa and the role in Not specified.
- Add concrete examples related to internship, Marketing, Communications, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Social Media Manager role in internship, Marketing?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Betway Africa before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Betway has become ingrained in African soil, having set down early roots in markets such as Ghana and South Africa. From there, Betway has weaved its way across the landscape, incorporating regions in East, West and Southern Africa. This growth also shows no signs of slowing, as Betway continues to be embraced by fans of sports betting in more and more Afri... Read more about this company Social Media Manager Job Type Full Time Qualification BA/BSc/HND Experience: Location Lagos Job Field Marketing and Communication Who We’re Looking For As Social Media Manager for Betway Nigeria, you will own the end-to-end social function for your market — spanning strategy, content, community, reactive marketing, sponsorship activation, and performance. You will lead the brand’s voice across all key platforms, working closely with Creative, Sponsorship, Digital, and agency partners to build a social presence that consistently punches above its weight in one of Africa’s most dynamic markets and reporting into Headquarters in South Africa. Why we need you This is not a post-and-report role. This is a senior, strategic position for a social media operator who understands that social media is in 24/7 conversation — and that the brands who win are the ones who show up first, speak authentically and never miss the moment. What You’ll Be Doing Duties include, but are not limited to: This is not a post-and-report role. This is a senior, strategic position for a social media operator who understands that social media is in 24/7 conversation — and that the brands who win are the ones who show up first, speak authentically and never miss the moment. Lead the development and continuous refinement of Jackpot City Nigeria social media strategy across Facebook, X (Twitter), Instagram, TikTok, YouTube and emerging platforms Own the always-on content calendar — planned, seasonal and reactive — ensuring it is populated, briefed and delivered against commercial and brand objectives Define the platform-by-platform approach: formats, frequency, tone and audience targeting tailored to each channel Balance a proactive-to-reactive content split (50/50) to ensure the brand is both planned and spontaneous Champion a 'social-first' mindset internally — educating stakeholders on the role social plays in the marketing mix Content Creation & Production Brief, oversee and quality-control all social content — from campaign assets to real-time reactive posts Work with creators, agency partners and production teams to produce platform-native content: short-form video, graphics, carousels, stories, UGC and live coverage Ensure all content is legally compliant with Nigeria responsible gambling regulations and Jackpot City's brand guidelines Community Management & Brand Engagement Oversee the community management function — setting standards, tone-of-voice guidelines and escalation protocols Build genuine relationships with the Jackpot City Nigeria community: players, influencers and media Monitor sentiment, identify trending conversations and feed real-time insights back to the content and brand teams Manage crises, complaints and sensitive topics with confidence and in line with brand policy Identify UGC opportunities and encourage authentic player participation Marketing Collaboration and Support Develop social-first briefing plans for each brand activation— not repurposed ATL, but content built for the feed. Own real-time matchday and event-day social execution, including live blogs and second-screen content. Support Influencers Management with activating local talent agencies for relevant content creators and influencers. Support Country Management with finding local content opportunities that fit cultural and sporting moments. This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve Business objectives. Essential Skills You’ll Bring To The Table The necessary skills that we require for this role include: Proven track record managing social media for a major brand in Nigeria — sports, media, entertainment or betting/gaming experience: highly advantageous Demonstrable experience: owning a content calendar end-to-end, from planning to post-analysis Experience: managing or briefing agency partners and content creators Prior exposure to sponsorship activation or rights-holder social content is a strong advantage Bachelor’s degree in Marketing, Communications, or a related field Check how your CV aligns with this job Method of Application Interested and qualified? Go to Betway Africa on myhcm.wd3.myworkdayjobs.com to apply Build your CV for free. Download in different templates.