Digital Marketing Specialist
AI summary
Uniccon Group is hiring a Digital Marketing Specialist in Abuja, Nigeria. The role focuses on building and managing a lean growth engine covering paid acquisition, ASO, lifecycle marketing, and analytics. Candidates need a bachelor's degree and 2–4 years of digital marketing experience, ideally in African tech startups, fintech, or SaaS.
- Full-time role based in Abuja, Nigeria
- Owns paid acquisition across Meta, Google, TikTok, and LinkedIn
- Manages ASO, SEO, and lifecycle retention campaigns
- Requires 2–4 years of digital/performance marketing experience
- Apply by emailing CV to recruitment@uniccongroup.com
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required2+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in marketing specialist, growth marketer, paid mediaThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in AbujaThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketing Specialist evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Uniccon Group and the role in Abuja.
- Add concrete examples related to marketing specialist, growth marketer, paid media, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Digital Marketing Specialist role in marketing specialist, growth marketer?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Abuja under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Uniccon Group before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Use AI to apply better
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Original source description
Expertise & Experience: for best results. Building Africa’s economy through innovative technology solutions. Read more about this company Digital Marketing Specialist Job Type Full Time Qualification BA/BSc/HND Experience: 2 - 4 years Location Abuja Job Field Marketing and Communication Core Purpose: To build and manage a lean, high-performing growth engine. This role owns paid and organic acquisition, app store optimization (ASO), conversion funnels, and retention campaigns to cost-effectively drive user acquisition and revenue. Key Responsibilities: & Deliverables Paid Acquisition: Plan, run, and optimize targeted campaigns on Meta, Google, TikTok, and LinkedIn, managing budgets to optimize CPA, CAC, and ROAS through continuous creative and audience testing. App Store & Organic Growth: Own ASO across Google Play Console and App Store Connect, alongside basic on-page SEO, keyword strategies, and content recommendations for website traffic. Lifecycle & Funnel Marketing: Map user journeys, eliminate drop-off points, and deploy automated email, SMS, push, and WhatsApp retention/win-back flows using CRM tools. Analytics & Attribution: Set up end-to-end event tracking (GA4, GTM, Meta Pixel, UTMs) and build clear reporting dashboards (Looker Studio) to demonstrate channel ROI to leadership. B2B Growth: Support lead generation for enterprise/institutional clients via targeted landing pages and outreach campaigns. Candidate Requirements: Education: & Experience: Bachelor’s degree in Marketing, Business, Computer Science, or a related field, with 2 to 4 years of hands-on digital/performance marketing experience: (ideally within African tech startups, fintech, or SaaS). Ads & Analytics: Meta Ads Manager, Google Ads, TikTok Ads, GA4, GTM, Looker Studio. ASO & SEO: Google Play Console, App Store Connect, Google Search Console. CRM & Automation: HubSpot, Mailchimp, or similar platforms (WhatsApp API experience: is a plus). Key Competencies: Data-driven mindset, resourcefulness in early-stage startup environments, strong ownership, and deep understanding of Nigerian mobile-first digital consumer behaviors. Check how your CV aligns with this job Method of Application To apply, please, send your CV to recruitment@uniccongroup.com with "Digital Marketing Specialist" as the subject. Build your CV for free. Download in different templates.