Director, Commercial Frontline
AI summary
Senior commercial leadership role responsible for driving end-to-end commercial strategy, route-to-market solutions, and franchise business planning across the Nigerian market. The role focuses on pricing, pack architecture, channel development, and cross-functional collaboration with bottlers and marketing teams to deliver sustainable growth.
- Senior director-level commercial role within Coca-Cola's franchise network
- Focus on route-to-market, pricing, and channel strategy execution
- Requires 10+ years progressive leadership in commercial roles
- Emphasis on data-driven planning and digital/AI-enabled solutions
- Cross-functional collaboration with bottlers, franchise leadership, and key customers
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required10+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in internship, entregador, commercial directorThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Director, Commercial Frontline evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Coca-Cola Hellenic Bottling Company and the role in Not specified.
- Add concrete examples related to internship, entregador, commercial director, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Director, Commercial Frontline role in internship, entregador?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Coca-Cola Hellenic Bottling Company before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
The Director, Commercial Frontline role plays a critical part in driving this ambition forward. This is an opportunity to contribute meaningfully to Coca‑Cola’s purpose of refreshing the world and making a difference while shaping competitive and consumer-driven routes to market in a dynamic environment. As a strategic leader within our Franchise network, you will be the key commercial partner for the Coca‑Cola system in your market, bringing commercial priorities to life and ensuring end-to-end integration across plans and processes. This role is about enabling successful marketplace execution through thoughtful strategies in pricing, pack architecture, channel development, and route-to-market solutions. The ideal candidate combines commercial acumen, system knowledge, and strong business orientation with advanced interpersonal and influencing skills. You will collaborate with internal and external stakeholders—including senior bottling partners and key customers—delivering strategies that balance affordability, premiumization, and digital enablement. Operating at the intersection of strategy and execution, you will partner closely with bottlers, franchise leadership, and marketing teams to activate commercial levers that influence sustainable growth. What You’ll Do for Us Ensure that execution standards and commercial metrics within the Operating Unit are achieved through close alignment with Franchise leadership. Prioritize and activate quarterly commercial initiatives while aligning cross-functional inputs to business challenges and opportunities within the market. Drive development and delivery of the Annual Business Plan (ABP) for the Franchise, embedding commercial strategies and execution frameworks that deliver measurable value. Serve as the key system liaison representing commercial perspectives in internal forums and across critical bottler discussions to maximize alignment and impact. Lead the integration of the commercial agenda across the Franchise and bottling system, ensuring business priorities align with structured plans for sustained growth. Shape the right Balanced Brand/Pack/Price Mix for the Franchise, taking into account affordability, premium positioning, and local consumer trends. Partner with marketing counterparts to ensure commercial integration into campaign development and market execution processes. Drive capability building by leveraging specialized teams in RGM, RTM, and Digital to address emerging market needs and optimize commercial performance. Utilize system economics and advanced channel strategies to navigate dynamic scenarios and deliver commercially robust solutions. Support customer engagement initiatives by aligning business plans with customer expectations and collaborating to unlock channel growth opportunities. Requirements: & Qualifications Proven track record in delivering end-to-end commercial strategies and operational excellence in a complex system or multi-stakeholder environment. High proficiency in leveraging data-driven insights for commercial planning and execution, with a working knowledge of AI-enabled and digital solutions. Advanced understanding of consumer behavior, system economics, and customer value creation to drive both growth and profitability. Exceptional interpersonal and communication skills with experience: leading cross-functional collaboration in a networked organization. Strong strategic thinking and analytical skills, complemented by financial and market fluency to enable sound commercial decisions. Familiarity with franchise or bottler operational frameworks is strongly preferred. Minimum of 10 years of progressive leadership experience: in commercial roles, with deep expertise in revenue growth management, segmentation, route-to-market, and channel strategy. Demonstrated ability to influence and partner effectively with senior internal stakeholders, bottling partners, and major customers. Proven ability to balance transformational thinking with practical, hands-on problem-solving in fast-changing regulatory and competitive contexts. Bachelor’s Degree in Business, Marketing, Economics, or related field; an advanced degree is advantageous. What We’ll Do for You Offer opportunities to engage in cross-functional collaborations that expand your influence and deepen industry expertise. Enable access to cutting-edge commercial tools, insights, and capability-building programs to support professional growth. Empower you to make a tangible impact on our system and customers through integrated solutions that enhance long-term value creation. Provide you with a platform to shape commercial strategies that drive measurable business results and fuel market competitiveness. How to Apply Interested and qualified candidates should: Click here to apply online Application Deadline: 20th September, 2026. View all Jobs in Nigeria Lagos State