Marketing Manager
AI summary
Discover Motherland Africa is hiring an experienced Marketing Manager to lead integrated marketing and brand strategy across its technology, tourism, cultural experiences, and festival ecosystem. The role covers traditional and digital channels including ATL, BTL, TTL, advertising, media, experiential activations, partnerships, PR, content, social media, and performance marketing. The successful candidate will drive brand positioning, audience growth, and measurable commercial results connecting the global African diaspora with Africa.
- Senior marketing leadership role covering both traditional and digital channels
- Owns integrated brand strategy across technology, tourism, festivals, and activations
- Manages ATL, BTL, TTL, media planning, and experiential campaigns
- Leads content, social media, CRM, SEO, and performance marketing initiatives
- Requires strong experience across advertising, PR, partnerships, and product marketing
- Focuses on connecting the global African diaspora with Africa
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, entregadorThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Marketing Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Discover Motherland Africa and the role in Not specified.
- Add concrete examples related to sales, internship, entregador, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Marketing Manager role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Discover Motherland Africa before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
We are looking for a well-rounded marketing leader with strong experience: across traditional and digital marketing, including ATL, BTL, TTL, advertising, media, outdoor, experiential marketing, activations, partnerships, PR, content, social media, and performance marketing. This is not a digital-only marketing role. The ideal candidate will develop and execute integrated marketing and brand communication strategies that strengthen the Motherland brand, grow audiences, drive engagement, deliver measurable commercial results, and position Motherland Africa as the leading platform connecting the global African diaspora with Africa. Motherland Africa is looking for an experienced Marketing Manager to lead theintegrated marketing and brand functionacross the Motherland Africa ecosystem, spanning technology products, cultural experiences, festivals, tourism initiatives, programmes, partnerships, and global activations. Key Responsibilties Marketing Strategy & Brand Leadership: Develop campaigns acrossATL, BTL and TTL channels, ensuring consistency across every customer touchpoint. Develop and own integrated marketing strategies across the Motherland ecosystem. Own Motherland's brand positioning, messaging, storytelling, and overall marketing communications. Lead marketing plans for products, programmes, festivals, roadshows, activations, launches, partnerships, and international campaigns. Coordinate ARCON approvals and compliance for outdoor and other regulated advertising materials. Manage marketing budgets, agencies, vendors, media partners, and creative resources. Traditional, Experiential & Advertising: Develop effective TTL campaigns that connect offline experiences with digital amplification and measurable audience journeys. Develop and execute BTL and experiential campaigns, including activations, roadshows, brand experiences, events, and consumer engagement initiatives. Plan and oversee traditional advertising campaigns acrossTV, radio, print, outdoor, cinema, and other relevant media. Manage media planning, buying, placement, and campaign execution in collaboration with agencies and media partners. Identify innovative opportunities to increase Motherland's visibility and physical presence across key markets. Product Marketing & Go-To-Market: Gather customer and market insights to inform product marketing strategies and campaign optimisation. Develop and execute go-to-market strategies for new products, programmes, features, and initiatives. Define product positioning, messaging, launch plans, and customer value propositions. Partner with relevant teams to drive product adoption, engagement, retention, and lifecycle marketing. Campaigns, Digital Marketing & Content: Lead integrated campaigns across digital, traditional, PR, partnerships, influencer, experiential, and paid media channels. Lead content and social media strategy across all platforms, ensuring consistent, engaging storytelling and high-quality execution. Coordinate content production, campaign assets, and marketing collateral with internal and external creative teams. Oversee website, CRM, email marketing, SEO, customer journeys, automation, and performance marketing initiatives. Lead campaign strategy from insight and concept through execution, launch, optimisation, and post-campaign evaluation. Community, Partnerships & Audience Growth: Develop influencer, creator, media, tourism, and strategic partnership programmes that expand brand reach and engagement. Build and grow engaged communities across Africa and the diaspora. Monitor brand sentiment and strengthen community engagement across all channels. Drive audience acquisition, customer engagement, ticket sales, lead generation, and conversion through data-driven marketing initiatives. Performance & Marketing Operations: Track campaign performance, customer behaviour, and marketing ROI through dashboards and executive reporting. Analyse market trends, customer insights, and competitive activity to optimise strategy and execution. Continuously improve marketing effectiveness through experimentation, performance analysis, and operational excellence. Requirements: Experience: marketing to African and/or diaspora audiences is highly desirable. Strong creative judgement andexceptional execution capability. Experience: managing agencies, media partners, vendors, creatives, and cross-functional teams. Demonstrated experience: in ATL, BTL, TTL, advertising, experiential marketing, activations, media, and digital marketing. Strong background in brand management, advertising, campaign strategy, communications, and audience growth. Experience: in technology, tourism, culture, lifestyle, events, entertainment, consumer brands, or the creative economy. Minimum of 7 years' marketing experience,with significant experience: managing integrated marketing campaigns across both traditional and digital channels. Interested candidates should possess a Bachelor’s Degree Festival, tourism, experiential, or destination marketing experience: is an advantage. Proven experience: developing and executing multi-channel campaigns from strategy through to delivery. Strong commercial, analytical, project management, communication, and stakeholder management skills. How to Apply Interested and qualified candidates should send their CV & Portfolio to: [email protected] using the job title as the subject of the email. Application Deadline: 26th August, 2026. View all Jobs in Nigeria Lagos State Marketing Manager job vacancies in Nigeria