Head of Marketing - Western Africa
AI summary
Sun King is hiring a Head of Marketing to lead marketing strategy across Western Africa, covering Nigeria, Togo, Cameroon, and Benin. The role focuses on brand leadership, integrated campaigns, go-to-market execution, and team development for off-grid solar and clean energy products. Candidates need 10+ years of marketing experience with leadership and emerging-market expertise.
- Regional marketing leadership role covering Nigeria, Togo, Cameroon, and Benin
- Focus on off-grid solar, clean cooking, and consumer products for base-of-pyramid markets
- Requires 10+ years marketing experience with 5+ years in leadership
- Reports to VP of Marketing and manages regional teams and agencies
- Online application link provided for interested candidates
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required10+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, hospitality, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Head of Marketing - Western Africa evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Sun King (Formerly Greenlight Planet) and the role in Not specified.
- Add concrete examples related to sales, hospitality, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Head of Marketing - Western Africa role in sales, hospitality?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Sun King (Formerly Greenlight Planet) before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
The Head of Marketing Western Africa leads the development and execution of marketing strategies that drive brand leadership, market growth and customer adoption across Sun King’s range of products – from off-grid solar solutions, mobile phones, clean cooking solutions and upcoming lines of business. The role combines strategic leadership, deep understanding of consumer behavior, and good commercial acumen to ensure marketing directly fuels business growth and impact. Reporting to the Vice President of Marketing, this role will translate the company’s mission of energy access and affordable products into compelling, data-driven, customer-centric campaigns that accelerate sales and build long-term brand trust in Western Africa. What you will be expected to do Strategic Marketing Leadership: Partner with the VP of Marketing to design and execute the global marketing strategy across Western Africa (Nigeria, Togo, Cameroon, Benin). Champion customer and market insights to shape campaigns, product design, inform pricing initiatives and communication strategies. Align marketing object with commercial sales leadership ensuring measurable contribution to business performance. Demonstration of customer segmentation and targeted appropriate marketing strategies to deliver the right quality of customer. Brand Positioning & Campaign Messaging: Be a brand champion and execute a standard brand visual identity across al channels — retail, digital and community-level activation. Incorporate storytelling to create an emotional brand sentiment. Working closely with the global communication & content team, design integrated brand campaigns that communicate both functional product 1 value (affordability, durability, innovation) and emotional value (powering access to lives, empowerment, sustainability, opportunity). Strengthen the company’s position as a trusted, premium provider of clean energy and solar technology. Go-to-Market (GTM) & Channel Enablement: Develop GTM strategies for new product launches and market entries. Collaborate with sales to build strong agent and customer marketing programs. Support last-mile sales enablement with localized materials, brand visibility and consumer education: initiatives. Digital & Performance Marketing: Use analytics to measure customer engagement, lead generation, and conversion effectiveness. Lead digital transformation of the marketing function, building strong performance marketing, CRM, and data analytics capabilities. Work with the digital content team to drive direct-to-customer engagement through digital channels where applicable. Team Leadership & Development: A proven track record of leading high performance teams to deliver marketing campaigns. Lead, mentor, and develop regional and functional marketing teams & empower them to aspire to be leaders of the future. Foster a high-performance, purpose-driven culture rooted in collaboration and innovation. Manage agency partnerships, ensuring excellence in creative output and campaign efficiency. You might be a strong candidate if you have: Solid analytical and financial acumen — comfortable managing budgets and interpreting performance data. Demonstrated ability to lead multicultural teams and agencies across multiple countries. Experience: building and managing integrated marketing campaigns (digital, ATL/BTL, and community-based). 10+ years of progressive marketing experience, with 5+ in a leadership capacity. Proven experience: in renewable energy, off-grid solar, FMCG, or durable goods targeting base-of-pyramid consumers is a bonus. Good understanding of emerging-market consumer behavior and last-mile distribution dynamics. Bachelor’s Degree in Marketing, Business, Communications, or related field; MBA preferred. Working experience: across different countries will be a bonus. How to Apply Interested and qualified candidates should: Click here to apply online View all Jobs in Nigeria Lagos State