Senior CRM Manager - Lifecycle & Retention

AI summary

M-KOPA Nigeria is hiring a Senior CRM Manager - Lifecycle & Retention to build and scale multi-channel lifecycle programmes across five African markets. The role focuses on retention, upsell, and customer lifetime value using CRM platforms like Braze or CleverTap. This is a remote position based in Lagos, within a fast-growing FinTech company serving millions of underbanked customers.

• Remote role based in Lagos with pan-African market impact
• Build CRM lifecycle programmes from the ground up across 5 markets
• Hands-on role using Braze, CleverTap or similar CRM platforms
• Focus on retention, upsell revenue and customer lifetime value
• 6+ years CRM or lifecycle marketing experience required

Original source description

Senior CRM Manager - Lifecycle & Retention (Remote) at M-KOPA Nigeria ⏲ Aug 21, 2026, 11:02 AM ⋕ View all Media, Advertising & Communications jobs M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go “PayGo’” solar energy for off grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives. We are recruiting to fill the position below: Job Title: Senior CRM Manager - Lifecycle & Retention Location : Lagos (Remote) About the job Join our expanding Product Growth team! We're actively recruiting another Senior CRM Manager from MVNO, super-app, mobile gaming, or high-frequency subscription backgrounds as we continue to scale our growing FinTech division at M-KOPA. You'll build and scale the growth systems that drive retention, upsell, and customer lifetime value for millions across Africa. The Impact You'll design the retention and up-sell infrastructure that drives measurable customer lifetime value and revenue growth whilst creating financial inclusion for Africa's traditionally excluded. It's your chance to be part of something that's literally transforming lives across an entire continent. We've already helped over 7 million customers access over $2 billion in credit. The Opportunity Build CRM from the ground up: Design and scale lifecycle programmes across 5 African markets (Kenya, Nigeria, Uganda, Ghana, South Africa) - working with proprietary data from millions of customers and a unique distribution model (30,000+ field agents + 300 telesales) Global recognition: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest-growing for 4 consecutive years (2022-2025). Own retention and upsell outcomes: Your success is measured in LTV growth, retention rates, and upsell revenue - not just email metrics Go hands-on daily: Build automated journeys, design experiments, analyse results, and scale what works - this isn't a strategy-only role What You'll Do Partner with Product, Commercial, and Operations teams to turn customer behaviour into growth opportunities. You'll own CRM strategy and execution end-to-end. Build automated customer journeys in CleverTap/Braze, run experiments on messaging and timing, analyse retention cohorts, and scale successful programmes across markets. Your Core Responsibilities: Build and scale multi-channel lifecycle programmes: Design onboarding, retention, churn prevention, and upsell journeys across SMS, WhatsApp, push, and in-app messaging Scale what works across markets: Turn successful experiments into documented frameworks that enable teams to execute growth initiatives across 5 African markets Design behavioural trigger-based upsell systems: Move customers from entry products (smartphones/e-bikes) to higher-value bundles (digital loans, insurance, device protection) based on payment behaviour and engagement signals Own retention economics: Track and optimise LTV, cohort retention, renewal rates, and upsell performance - translating insights into action Run rigorous experiments: A/B test messaging, timing, incentives, and offers with clear hypotheses and statistical rigour - then turn wins into repeatable playbooks What You Need You've built CRM systems, not just optimised them - whether migrating platforms (Mailchimp → Braze), designing journey architecture from scratch, or scaling programmes across markets. 6+ years building and scaling CRM or lifecycle marketing - ideally in businesses where daily or weekly customer engagement drives retention and revenue. You run rigorous experiments - designing tests with clear hypotheses, control groups, and measurable success criteria. You're hands-on in CRM platforms daily - personally building journeys in tools like Braze, CleverTap, MoEngage, Customer.io, or Iterable. Relevant backgrounds we're interested in: MVNO experience, super-apps with daily engagement models, mobile gaming with daily retention mechanics, prepaid subscription services, or B2C fintech/subscription businesses where high-frequency engagement drives the model. You think in business outcomes - your achievements mention LTV growth, retention revenue, upsell rates, renewal improvements - not just open rates or engagement metrics. Your Environment: Analytics: Mixpanel, Amplitude, Looker Tech Stack: CleverTap, Braze, MoEngage, or similar Channels: WhatsApp, SMS, push, in-app messaging, telesales. Location & Benefits: Professional development programs and coaching partnerships Fully remote role within UTC -1 to UTC +3 time zones Family-friendly policies and flexible working arrangements Well-being support and career growth opportunities. Work with diverse teams across UK, Europe, and Africa How to Apply Interested and qualified candidates should: Click here to apply online View all Jobs in Nigeria