Senior Brand Manager
AI summary
Senior Brand Manager role at Grand Oak Limited, a major wine and spirits manufacturer, leading integrated marketing initiatives across trade channels. Based in Ikeja, Lagos, the role covers brand strategy, campaign execution, budget management, and team mentorship. Requires at least 10 years of FMCG brand management experience.
- Minimum 10 years' brand management/marketing experience in FMCG required
- Wines & spirits or beverage FMCG experience highly preferred
- Bachelor's Degree/HND in Marketing, Business Administration or related field required; MBA is an advantage
- Location: Ikeja, Lagos, Nigeria
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required10+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, Brand Manager, Marketing ManagerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in IkejaThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior Brand Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Grand Oak Limited (GOL) and the role in Ikeja.
- Add concrete examples related to sales, Brand Manager, Marketing Manager, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Senior Brand Manager role in sales, Brand Manager?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Ikeja under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Grand Oak Limited (GOL) before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Senior Brand Manager at Grand Oak Limited (GOL) ⏲ Jul 31, 2026, 1:01 PM ⋕ View all Media, Advertising & Communications jobs Grand Oak Limited (GOL) - We are the largest Manufacturer of SpiritsandWines, we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them. There are many attributes that describe us resolute, self-sufficient, tough, hard-working, enduring, emotional, passionate, philosophical and engaging. We are recruiting to fill the position below: We are recruiting to fill the position below: Job Title: Senior Brand Manager Location: Ikeja, Lagos Job Summary The role leads the planning and implementation of integrated marketing initiatives, ensuring consistent brand positioning across all channels, including sales, on-trade, modern trade, and open market. The Senior Brand Manager is responsible for developing and executing brand strategies that drive brand equity, market share, consumer engagement, and profitable growth across the company's portfolio. Working closely with Sales, Trade Marketing, Digital Marketing, Consumer Insights, and external agencies, the Senior Brand Manager ensures that all brand activities deliver measurable business results and strengthen the company's competitive position within the wines and spirits market. Key Responsibilities: Collaborate closely with Sales and Trade Marketing teams to ensure effective execution of brand initiatives across Modern Trade, General Trade, and On-Trade (HORECA) channels. Monitor market trends, consumer insights, and competitor activities to identify growth opportunities and inform strategic decisions. Develop creative briefs and manage relationships with advertising, media, digital, and activation agencies to ensure high-quality campaign execution. Lead the planning and execution of integrated marketing campaigns, product launches, and promotional activities. Track brand performance and prepare regular reports with actionable insights and recommendations for continuous improvement. Manage brand budgets and evaluate campaign performance to maximize return on marketing investment (ROI). Mentor and support junior members of the brand team while contributing to the overall marketing strategy of the business. Drive consumer awareness, engagement, and brand visibility across all marketing channels. Develop and execute brand strategies to increase brand equity, market share, and revenue growth. Lead the development and execution of sponsorships, events, and experiential marketing initiatives that enhance brand equity. Key Performance Indicators (KPIs) Consumer Engagement Marketing ROI Brand Awareness Market Share Successful Product Launches Sales Volume & Value Growth Revenue Growth Brand Equity Requirements: Education: MBA is an added advantage. Bachelor's Degree/HND in Marketing, Business Administration, or a related discipline. Experience: Minimum of 10 years' experience: in Brand Management or Marketing within the FMCG industry. Experience: in Wines & Spirits or Beverage FMCG is highly preferred. Proven track record of developing successful brand strategies and delivering commercial growth. Key Competencies: Problem-solving and decision-making Strategic brand management Project and budget management Strong analytical and commercial acumen Negotiation and stakeholder management Leadership and people management Creative and innovative thinking Excellent communication and presentation skills High emotional intelligence and the ability to thrive in a fast-paced environment. How to Apply Interested and qualified candidates should: Click here to apply online Application Deadline: 31st August, 2026. View all Jobs in Nigeria Lagos State and 1 other location Lagos State , Ikeja Senior Brand Manager job vacancies in Nigeria