Brand & Marketing Manager

AI summary

We are hiring a Brand & Marketing Manager for a trade marketing and BTL-focused role in Lagos, Nigeria. You will bridge the brand with retail channels, manage digital presence, and execute in-store activations. Ideal candidate has 4-6 years in FMCG brand management.

• Trade marketing and BTL focused role bridging brand to shelves
• Hands-on, execution-oriented position
• Manage digital presence and DTC channel
• 4-6 years experience in FMCG or personal care required
• Competitive net salary of NGN 500,000-700,000 monthly

Description

Find a Job + + + + Search Brand & Marketing Manager Anonymous Employer Marketing & Communications 1 month ago Easy apply Lagos Full Time Retail, Fashion & FMCG NGN 400,000 - 600,000 Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary We are looking for a commercially minded brand marketing manager to own the brand in the market. This is a trade marketing and BTL-focused role – you will be the bridge between the brand and the shelves, the salons and the distributors that sell it. You will work closely with our Head of Sales to ensure the brand is well-positioned, well-presented and well-supported at every point of sale. You will also manage our digital presence and DTC channel. This is a hands-on, execution-focused role. We need someone equally comfortable developing a trade marketing plan and physically executing an in-store activation. Min Qualification: Degree Experience Level: Mid level Experience Length: 4 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria Job descriptions & requirements Responsibilities: Trade Marketing & BTL: Develop and execute trade marketing plans for modern trade, traditional trade and salon channels Design and manage in-store activations, product launches and promotional campaigns Develop and maintain all trade materials - shelf talkers, POS displays, product leaflets, sampling kits Monitor competitor activity and provide regular market intelligence reports Work with the Sales Head to ensure brand standards are maintained across all trade accounts Brand Management: Own the brand identity - ensure consistency across all touchpoints Develop seasonal brand calendars aligned to key consumer moments Brief and manage external creative agencies, photographers and content creators Digital & DTC Marketing: Manage the company’s social media presence (Instagram, TikTok, Facebook) Plan and execute digital campaigns to drive website traffic and DTC revenue Track and report on key digital metrics monthly Marketing Operations: Manage the marketing budget - track spend, ensure value for money Manage relationships with influencers, brand ambassadors and PR contacts Produce monthly marketing performance reports for the CEO Requirements: 4-6 years in brand management, trade marketing or marketing in FMCG or personal care Demonstrable experience developing and executing trade marketing or BTL campaigns Strong understanding of the Nigerian retail landscape – modern trade, traditional trade and salons Excellent project management skills – multiple campaigns and deadlines simultaneously Proficiency in social media management and digital marketing tools Hands-on, execution-oriented mindset – this is not a purely strategic role Preferred: Experience in haircare, beauty or personal care categories Experience in a founder-led, fast-growing Nigerian brand Existing relationships with Nigerian trade marketing vendors Experience with e-commerce or DTC marketing What You Will Find with Us: A genuinely premium Nigerian brand at an exciting growth stage Direct access to and collaboration with the Founder/CEO Meaningful responsibility from day one – no layers of bureaucracy A lean, ambitious team that moves fast and gets things done Competitive mid-level salary commensurate with experience The opportunity to build a marketing function from the ground up Remuneration: NGN 500,000-700,000 Monthly Net About Jobberman (Third Party Recruitment) Jobberman (Third Party Recruitment) is currently hiring across Management & Business Development, Marketing & Communications, and Accounting, Auditing & Finance roles. Of the 59 open positions, 37 are based in Lagos, 8 are based in Abuja, 2 each are based in Port Harcourt & Rivers State, Bayelsa, and Delta, while 1 role each is based in Kwara, Ondo, Kebbi, Enugu, Ebonyi, Nassarawa, and Edo, with 1 remote opportunity available. The openings span from entry-level and mid-level positions through to senior roles, with most suited to candidates with 0-5 years of experience and some requiring 5-10 years. Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? 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