Marketing and Sales Manager

AI summary

Domeo Resources International is hiring a Marketing and Sales Manager to lead sales, marketing, branding, and revenue generation strategies for a luxury hotel. The role involves developing integrated marketing campaigns, managing corporate accounts, driving revenue across all hotel business units, and building strategic partnerships. Based in Abia, Nigeria, reporting to the General Manager.

• Lead sales, marketing, branding, and revenue generation for a luxury hotel
• Manage corporate accounts, government agencies, embassies, and NGOs
• Drive revenue across rooms, F&B, events, spa, and ancillary services
• Develop integrated marketing campaigns and seasonal promotions
• Based in Abia, Nigeria, reporting to the General Manager

Original source description

Marketing and Sales Manager at Domeo Resources International ⏲ Aug 13, 2026, 1:01 PM ⋕ View all Sales & Business Development jobs Domeo Resources International (DRI) is a prolific organisation which proffers HR and Management Consultancy solutions premised on excellence and innovation. DRI analyses various organisational problems, develops improvement plans, deploys those plans and monitors the plans to ensure improved organisational performance. We are recruiting to fill the position below: Job Title: Marketing and Sales Manager Location: Abia Reports to: General Manager Supervises: Sales Executives, Business Development Executives, Digital Marketing Executive, Social Media & Content Creator, Graphic Designer, Marketing Officers, Sales Coordinators, Reservations Sales Executive (where applicable), and other Sales & Marketing personnel Job Summary The Marketing & Sales Manager is responsible for developing, implementing, and managing the hotel's sales, marketing, business development, branding, and revenue generation strategies to maximize occupancy, increase revenue, strengthen market positioning, and enhance the hotel's brand reputation. The Marketing & Sales Manager develops integrated marketing campaigns, manages digital and traditional marketing initiatives, builds strategic business relationships, oversees sales performance, analyzes market trends, and ensures that all promotional activities align with the standards and objectives of a superior luxury hotel. Working closely with the General Manager, Director of Food & Beverage, Front Office Manager, Revenue/Reservations Team, and Finance Department, the role contributes significantly to revenue growth, profitability, guest acquisition, and customer retention. The role is responsible for driving room sales, food and beverage sales, conference and banquet business, corporate partnerships, leisure travel, group bookings, weddings, events, and other revenue-generating opportunities. Key Responsibilities: Sales Strategy & Business Development: Monitor competitors' pricing, promotions, and market positioning. Expand the hotel's market share through proactive business development initiatives. Build a strong pipeline of prospective clients and strategic partners. Prepare sales forecasts and business development reports. Develop annual, quarterly, and monthly sales plans aligned with the hotel's strategic objectives. Identify new business opportunities across corporate, government, diplomatic, leisure, travel, airline, NGO, educational, entertainment, and hospitality sectors. Conduct market research to identify emerging business opportunities. Develop and implement comprehensive sales strategies to achieve the hotel's revenue, occupancy, and profitability targets. Corporate Sales & Account Management: Maintain a portfolio of key corporate accounts. Develop and maintain strong relationships with corporate organizations, government agencies, embassies, NGOs, multinational companies, travel management companies, and key institutional clients. Monitor client satisfaction and identify opportunities for account growth. Conduct regular client visits and business presentations. Ensure timely renewal of corporate agreements. Negotiate corporate rate agreements and service contracts. Hotel Revenue Generation: Drive revenue across all hotel business units, including: Airport Transfers and Concierge Services Guest Rooms and Suites o Restaurants o Bars and Lounges o Conference & Banquet Facilities o Weddings and Social Events o Spa and Wellness Centre o Gym Memberships o Outdoor Catering Services o Business Centre o Laundry Services Collaborate with department heads to introduce revenue-enhancing initiatives. Develop promotional packages to increase occupancy and ancillary revenue. Marketing Strategy & Brand Management: Develop and execute integrated marketing strategies that strengthen brand visibility and market positioning. Plan seasonal promotions, festive campaigns, and product launches. Protect and enhance the hotel's reputation through effective brand management. Ensure consistent application of the hotel's brand identity across all marketing materials. Develop annual marketing calendars and promotional campaigns. Coordinate brand partnerships and sponsorship opportunities. Digital Marketing & Online Presence: Manage social media marketing strategies across relevant platforms. Analyze digital marketing performance using analytics tools. Develop and manage digital marketing campaigns across multiple platforms. Optimize digital advertising campaigns to maximize return on investment. Oversee the hotel's website content, search engine optimization (SEO), and online booking promotions. Monitor online reviews and reputation management. Coordinate email marketing campaigns. Advertising, Public Relations & Communications: Prepare press releases, promotional materials, and corporate communications. Manage public relations initiatives that enhance the hotel's reputation. Support crisis communication efforts when required. Build relationships with media organizations and influencers. Coordinate advertising campaigns across print, radio, television, outdoor, and digital media. Coordinate media coverage of hotel events and activities. Events, Promotions & Partnerships: Represent the hotel at industry events and business forums. Develop loyalty programmes and guest retention initiatives. Develop strategic partnerships with event planners, travel agencies, tour operators, airlines, corporate organizations, and tourism stakeholders. Promote conferences, banquets, weddings, exhibitions, and special events. Coordinate promotional events, exhibitions, trade fairs, and networking activities. Sales Team Leadership & Performance Management: Conduct performance appraisals and succession planning. Set departmental goals, sales targets, and performance expectations. Monitor individual and team performance against KPIs. Promote a high-performance, customer-focused sales culture. Conduct regular sales meetings and coaching sessions. Identify training and development needs. Recruit, supervise, mentor, and develop Sales & Marketing team members. Revenue Management Support: Work closely with the Front Office Manager and Reservations Team to optimize occupancy and Average Daily Rate (ADR). Monitor booking trends, occupancy forecasts, and market demand. Support revenue management initiatives to maximize RevPAR (Revenue Per Available Room). Recommend pricing strategies in collaboration with management. Analyze market demand and competitor pricing. Budgeting & Financial Management: Recommend corrective actions to improve revenue performance. Control marketing expenses while maximizing return on investment. Prepare annual Sales & Marketing budgets. Monitor departmental expenditure against approved budgets. Analyze sales performance against financial targets. Prepare monthly revenue forecasts. Customer Relationship Management: Resolve customer complaints relating to sales and marketing activities. Strengthen customer loyalty through relationship-building initiatives. Monitor guest satisfaction and client feedback. Develop and maintain an effective Customer Relationship Management (CRM) system. Maintain accurate client databases and sales records. Reporting & Market Analysis: Present performance reports and recommendations to Management. Prepare daily, weekly, monthly, quarterly, and annual sales and marketing reports. Maintain accurate sales records, contracts, proposals, and marketing documentation. Monitor market trends, competitor activities, and consumer behaviour. Analyze sales performance, campaign effectiveness, and return on investment. Compliance & Continuous Improvement: Ensure compliance with company policies, hospitality regulations, and brand standards. Promote continuous improvement across the Sales & Marketing function. Participate in internal and external audits where required. Recommend innovative marketing initiatives and revenue enhancement opportunities. Maintain ethical marketing and sales practices. Requirements: 4–7 years of progressive experience: in hotel sales, marketing, or business development. Demonstrated success in corporate sales, revenue generation, digital marketing, and strategic partnerships. At least 5 years in a managerial role within a reputable luxury hotel or internationally branded hospitality establishment. A Master's Degree (MBA or related field) is an added advantage. Bachelor's Degree in Marketing, Business Administration, Hospitality Management, Sales Management, Mass Communication, Public Relations, or a related discipline. Professional Certifications (Preferred): HubSpot Inbound Marketing Certification. Google Ads and Google Analytics Certifications. Project Management Professional (PMP) (added advantage). National Institute of Marketing of Nigeria (NIMN). Certified Digital Marketing Professional (CDMP). Chartered Institute of Marketing (CIM). How to Apply Interested and qualified candidates should forward their CVs and cover letters to [email protected] using "Marketing and Sales Manager_Aba" as the subject of the email. Note: Only shortlisted candidates will be contacted. Application Deadline: 31st August, 2026. View all Jobs in Nigeria Abia State Marketing and Sales Manager job vacancies in Nigeria