Digital Marketer / Social Media Manager

AI summary

We are seeking a hands-on digital marketer and social media manager to own social media channels, develop engaging content, execute digital campaigns, and contribute to brand visibility and sales in the fashion industry.

• Role focuses on Instagram, TikTok, and YouTube content creation and strategy.
• Requires 2-5 years experience in fashion, lifestyle, or retail digital marketing.
• Salary range NGN 250,000 - 400,000 per month.
• Full-time position based in Lagos, Nigeria.

Description

Find a Job + + + + Search Digital Marketer / Social Media Manager Anonymous Employer Creative & Design 1 month ago Easy apply Lagos Full Time Retail, Fashion & FMCG NGN 250,000 - 400,000 Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary We are seeking a hands-on digital marketer and social media manager to own our social media channels (primarily Instagram and TikTok, and YouTube, with support for others), develop engaging content, execute digital campaigns, and contribute to overall brand visibility and sales. The ideal candidate is deeply immersed in fashion trends, understands the Nigerian and African fashion market, and can create scroll-stopping content that converts followers into customers. Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria Job descriptions & requirements Responsibilities: Develop and execute a comprehensive social media strategy aligned with brand goals, seasonal collections, and marketing campaigns. Create, schedule, and publish high-quality, engaging content (Reels, TikToks, photos, carousels, Stories) that showcases our collections, behind-the-scenes, styling tips, and brand values. Manage day-to-day social media operations: community engagement, comment/DM responses, and maintaining a consistent premium brand voice. Plan and run paid social media advertising campaigns (Meta Ads, TikTok Ads) to drive traffic, engagement, and sales. Identify and collaborate with fashion influencers, content creators, micro- influencers, and brand ambassadors for campaigns and partnerships. Coordinate with the design, photography, and production teams for content shoots, lookbooks, and product photography. Monitor social media trends, competitor activity, and platform algorithm changes, adapting strategies accordingly. Analyse performance metrics (engagement, reach, conversions, ROI) using tools like Meta Business Suite, Google Analytics, and TikTok Analytics; provide regular reports and insights. Support e-commerce efforts by driving online traffic and contributing to email/SMS marketing where required. Assist with other digital marketing initiatives, including website updates, SEO basics, and cross-channel promotions. Requirements: Bachelor’s degree in marketing, communications, mass media, or a related field is a plus (relevant experience matters more). 2–5 years of proven experience as a social media manager, digital marketer, or content creator, preferably in fashion, lifestyle, beauty, or retail. Strong portfolio showcasing fashion-related social media work (Instagram/TikTok growth, campaign results, content examples). Excellent visual storytelling skills with proficiency in content creation tools (Canva, CapCut, Adobe Lightroom/Premiere, or similar). Hands-on experience with social media advertising platforms (Meta Ads Manager, TikTok Ads) and analytics tools. Deep understanding of current fashion trends, especially in the Nigerian / African and diaspora markets Strong writing and communication skills with the ability to create captions that resonate with our audience. Data-driven mindset with the ability to track KPIs and optimise campaigns. Key Skills and Attributes: Creative, trend-savvy, and highly visual with an eye for fashion aesthetics. Self-motivated, organised, and able to manage multiple projects in a fast-paced environment. Excellent interpersonal skills for influencer outreach and team collaboration. Passion for fashion and digital culture. Ability to work flexible hours, including occasional weekends or evenings for events/shoots. Remuneration: NGN 250,000 – 350,000 Monthly (depending on experience). Benefits: Performance-based bonuses and incentives. Opportunity to work with a growing fashion brand and build a standout portfolio. Supportive team environment and professional growth About Jobberman (Third Party Recruitment) Jobberman (Third Party Recruitment) is currently hiring across Management & Business Development, Marketing & Communications, and Accounting, Auditing & Finance roles. Of the 59 open positions, 37 are based in Lagos, 8 are based in Abuja, 2 each are based in Port Harcourt & Rivers State, Bayelsa, and Delta, while 1 role each is based in Kwara, Ondo, Kebbi, Enugu, Ebonyi, Nassarawa, and Edo, with 1 remote opportunity available. The openings span from entry-level and mid-level positions through to senior roles, with most suited to candidates with 0-5 years of experience and some requiring 5-10 years. 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