Digital Marketing Specialist

AI summary

Softhills, an e-commerce technology company, is hiring a Digital Marketing Specialist in Lagos. The role involves leading online growth, driving customer acquisition, and optimizing marketing campaigns. Requires 3 years experience and a BA/BSc/HND or MBA/MSc/MA.

• Full-time, hybrid position in Lagos
• E-commerce industry with focus on home goods, health & beauty
• Requires 3 years experience in digital marketing

Description

Digital Marketing Specialist at Softhills Limited July, 2026 | MyJobMag Login Signup Employers Nigeria Ghana Kenya Nigeria South Africa UK Jobs Career Advice Post Job Search for Jobs Abia Abuja Adamawa Akwa Ibom Anambra Bauchi Bayelsa Benue Borno Cross River Delta Ebonyi Edo Ekiti Enugu Gombe Imo Jigawa Kaduna Kano Katsina Kebbi Kogi Kwara Lagos Nasarawa Niger Ogun Ondo Osun Other Oyo Plateau Rivers Sokoto Taraba Yobe Zamfara Administration / Facilities Agriculture / Agro-Allied Art / Crafts / Languages Aviation / Aerospace Banking Bursary and Scholarships Caregiver / Nanny / Social Workers Catering / Confectionery Construction and Site Engineering Consultancy Content, Editorial and Journalism Customer Care, Success and Service Data, Business Analysis and AI Driving Education / Teaching / Training Engineering / Technical Environment Health and Safety Finance / Accounting / Audit Food, Beverage and Hospitality General Graduate Jobs Human Resources / HR ICT / Computer Insurance Internships Janitorial Services Legal and Regulatory Logistics Manufacturing Marketing and Communication Media Production and Entertainment Medical / Healthcare NGO/Non-Profit Oil and Gas, Energy and Mining Pharmaceutical Procurement / Store-keeping / Supply Chain Product Management Project and Program Management Real Estate Research and Development RFP / RFQ / EOI Risk Management and Compliance Sales and Business Development Science Security / Intelligence Shipping and Maritime Sports, Fitness and Personal Care Strategic and Top Management Travels and Tours UX, Design and Architecture Volunteer BA/BSc/HND First School Leaving Certificate MBA/MSc/MA NCE OND Others PhD/Fellowship Professional Certificate Secondary School (SSCE) Vocational Close Detailed Search X Send this job to a friend Type the email of your friend Enter your email Type Your Email Message I think you may be interested in this position - Digital Marketing Specialist at Softhills Limited. This is the link: https://www.myjobmag.com/job/digital-marketing-specialist-softhills-limited-2?utm_source=email_friend. Copy and paste link on browser if link is not working. Check it out! X Did you notice an error or suspect this job is scam? Tell us. Enter your email Type Your Message Digital Marketing Specialist at Softhills Limited View Jobs in Internet / E-commerce / View Jobs at Softhills Limited Posted: Jul 28, 2026 Deadline: Not specified Save Email @gmail.com @yahoo.com @outlook.com We invest more than just funds; we invest our knowledge and experience, our ideas and our infrastructure. Working alongside entrepreneurs and co-founders, we support our ventures from startup to scale to exit, giving them access to the global networks and services they need to grow. This support is bolstered by the innovative partnerships we forge with bi... Read more about this company Digital Marketing Specialist Job Type Full Time , Hybrid Qualification BA/BSc/HND , MBA/MSc/MA Experience 3 years Location Lagos Job Field Marketing and Communication Softhills is a fast-growing e-commerce technology company that specialize in home goods, health & wellness, beauty & skincare, fitness, home goods, and tech-driven e-commerce solutions. We are looking for a results-driven Digital Marketing Specialist to lead our online growth, drive customer acquisition, and optimize marketing campaigns across multiple platforms. Role Overview As a Digital Marketing Specialist at Softhills, you will be responsible for developing and executing high-performing digital marketing strategies. Your goal is to increase brand awareness, drive sales, and maximize ROI through paid advertising, social media, SEO, and email marketing. Key Responsibilities Paid Advertising & Performance Marketing Develop and manage Facebook, Instagram, Google, TikTok, and YouTube Ads. Optimize ad budgets and strategies for maximum return on ad spend (ROAS). Track and analyze ad performance using Google Analytics & Meta Business Suite. Implement retargeting strategies to boost conversions. Social Media Growth & Content Strategy Develop and execute social media content plans to grow brand presence. Work with content creators and designers to create engaging posts, videos, and reels. Manage influencer partnerships and brand collaborations. Monitor engagement, followers, and community interactions. Website Optimization & SEO Oversee SEO strategies to improve organic traffic and search rankings. Ensure a seamless shopping experience through optimized product pages and landing pages. Track website performance and conversion rates. Email, WhatsApp & SMS Marketing Plan and execute email campaigns for customer retention, abandoned cart recovery, and promotions. Set up marketing automation for lead nurturing. Track open rates, click-through rates, and customer engagement. Data Analytics & Performance Tracking Monitor KPIs (Key Performance Indicators) and adjust marketing strategies accordingly. Use Google Analytics, Facebook Pixel, and CRM tools to track customer behavior. Provide weekly and monthly reports on campaign performance and business impact. Requirements & Qualifications Education & Experience: Bachelor’s degree in Marketing, Business, or related field. 3+ years experience in digital marketing (preferably in e-commerce). Technical Skills: Proven experience with Facebook Ads, Google Ads, TikTok Ads, and Instagram marketing. Knowledge of SEO, email marketing, content marketing, and social media strategy. Familiarity with tools like Google Analytics, Meta Business Suite, Klaviyo, Mailchimp, and Shopify/WooCommerce. Check how your CV aligns with this job Method of Application Interested and qualified candidates should forward their CV and a brief cover letter to: sleekhr.ng@gmail.com using the position as subject of email. Build your CV for free. 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