Sales Manager

AI summary

Primote Africa is hiring a Sales Manager in Lagos, Nigeria. The role involves developing sales strategies, leading a sales team, driving revenue growth, and strengthening brand visibility. The position is full-time with a salary range of NGN 250,000 – 400,000.

• Full-time role based in Lagos, Nigeria
• Salary range NGN 250,000 – 400,000
• Requires a degree and at least 3 years of experience
• Mid-level position in Retail, Fashion & FMCG
• Focus on sales strategy, team management, and business development

Original source description

P Sales Manager Primote Africa Sales Today Easy apply New Lagos Full Time Retail, Fashion & FMCG NGN 250,000 - 400,000 Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Sales & Marketing Manager will be responsible for developing and executing strategies to drive sales, increase revenue, expand the customer base, strengthen brand visibility, and achieve the company's business growth objectives. Min Qualification: Degree Experience: Level: Mid level Experience: Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria Job descriptions & requirements: Responsibilities: Sales Strategy & Revenue Growth: Develop and implement effective sales strategies to achieve the company's revenue and growth objectives. Set sales targets and establish clear performance expectations for the sales team. Identify opportunities for increasing sales from existing and prospective customers. Develop strategies to improve customer acquisition, conversion, retention, and repeat business. Monitor sales performance and take corrective action where targets are not being achieved. Identify new markets, customer segments, and business opportunities. Sales Team Management: Lead, supervise, and motivate the sales team to achieve agreed targets. Assign sales responsibilities: and targets to team members. Monitor individual and team performance. Conduct regular sales meetings and performance reviews. Provide coaching, guidance, and training to improve sales effectiveness. Establish accountability for sales activities, follow-ups, conversions, and results. Identify performance gaps and recommend appropriate corrective measures. Customer Acquisition & Business Development: Develop and maintain a strong pipeline of prospective customers. Identify and pursue new business opportunities. Build relationships with individuals, organizations, institutions, businesses, and other potential clients. Develop strategies for generating leads through various channels. Follow up on leads, enquiries, proposals, and quotations to improve conversion. Explore opportunities for corporate and institutional business. Develop and maintain strategic business relationships that can contribute to long-term growth. Customer Relationship Management: Ensure excellent customer service throughout the sales process. Maintain strong relationships with existing customers. Develop strategies to increase repeat purchases and customer loyalty. Monitor customer feedback and identify areas for improvement. Address significant customer concerns and escalate issues where necessary. Ensure that customer enquiries are responded to promptly and professionally. Maintain an effective customer database and sales pipeline. Marketing Strategy & Brand Visibility: Develop and implement marketing strategies that support the company's sales objectives. Coordinate marketing campaigns and promotional activities. Identify appropriate marketing channels for reaching target customers. Work with internal and external marketing resources where required. Support digital marketing, social media, advertising, promotional campaigns, and other visibility initiatives. Monitor the effectiveness of marketing activities and their contribution to sales. Recommend new marketing opportunities based on market trends and customer behaviour. Lead Generation & Conversion: Establish systems for generating and tracking sales leads. Monitor leads from social media, referrals, walk-ins, advertising, networking, and other channels. Ensure timely follow-up of all qualified leads. Track the progress of prospects through the sales process. Analyse conversion rates and identify ways to improve sales performance. Ensure no viable sales opportunity is unnecessarily lost due to poor follow-up. Sales Pipeline & Forecasting: Maintain an accurate and up-to-date sales pipeline. Monitor the status of prospective and existing customer opportunities. Prepare regular sales forecasts based on current opportunities and market conditions. Identify potential shortfalls in sales targets early and develop strategies to address them. Provide Management with accurate information on expected sales and revenue. Pricing, Quotations & Commercial Support: Work with relevant departments to ensure quotations are prepared accurately and promptly. Review pricing and commercial proposals where necessary. Support negotiations with customers while protecting the company's profitability. Ensure approved pricing, discounts, and commercial terms are properly applied. Monitor market pricing and competitor activity to support competitive positioning. Market & Competitor Analysis: Monitor market trends, customer preferences, and industry developments. Research competitors and their offerings, pricing, positioning, and marketing strategies. Identify changes in customer behaviour and emerging market opportunities. Provide Management with insights and recommendations based on market intelligence. Recommend adjustments to sales and marketing strategies where necessary. Sales Reporting & Performance Analysis: Prepare regular sales performance reports for Management. Track sales against targets on a daily, weekly, and monthly basis. Analyse revenue, lead generation, conversion rates, customer acquisition, and other relevant sales metrics. Identify reasons for underperformance and recommend solutions. Provide Management with clear and actionable sales insights. Cross-Departmental Coordination: Work closely with Management, Operations, Production, Finance, Purchasing, Stores, and other relevant departments. Ensure customer commitments are communicated effectively to the relevant teams. Coordinate with Operations and Production to ensure sales commitments can be delivered within agreed timelines. Work with Finance on customer payments, outstanding balances, and other relevant commercial matters. Ensure effective communication between Sales and other departments. Sales Systems & Processes: Establish and maintain effective sales processes and procedures. Ensure proper documentation of leads, enquiries, quotations, orders, customer information, and sales activities. Implement systems for tracking sales activities and team performance. Ensure the sales team consistently follows approved sales procedures. Recommend improvements to sales processes to increase efficiency and conversion. Professional Representation & Brand Management: Represent the company professionally when dealing with customers, prospects, partners, and other stakeholders. Ensure the sales team maintains a professional image and reflects the company's values. Protect and strengthen the company's reputation through excellent customer interactions. Participate in meetings, networking events, exhibitions, presentations, and other business development activities where required. Integrity, Compliance & Accountability: Ensure all sales and marketing activities are conducted ethically and professionally. Ensure the team adheres to approved pricing, discount, credit, and sales policies. Protect confidential customer and company information. Prevent unauthorized commitments or representations to customers. Report significant risks, irregularities, or policy violations to Management. Take full accountability for agreed sales and marketing objectives. Requirements: HND in Marketing, Business Administration, Sales, Management, or a related discipline. Relevant professional qualification in Marketing, Sales, or Business Development is an advantage. Minimum of 3–5 years' relevant experience: in sales, marketing, business development, or a related managerial role. Demonstrable experience: managing sales teams and achieving revenue targets. Experience: developing and implementing sales and marketing strategies. Experience: in customer acquisition, lead generation, negotiation, and business development. Experience: working with corporate clients and/or B2B customers is an advantage. Strong understanding of digital marketing and social media as sales and marketing channels. Key Competencies: The ideal candidate should demonstrate: Strong sales and business-development ability. Excellent leadership and people-management skills. Strong negotiation and persuasion skills. Excellent communication and presentation skills. Strong customer relationship management skills. Commercial and strategic thinking. Strong analytical and problem-solving abilities. Target-driven and results-oriented approach. Ability to develop and execute sales strategies. Strong follow-up and conversion skills. Good knowledge of marketing principles and digital marketing. Strong networking and relationship-building ability. Excellent organizational and time-management skills. Ability to work under pressure and meet demanding targets. Proficiency in Microsoft Office and relevant CRM/sales management tools. Key Performance Indicators: Performance will be measured based on: Revenue Achievement: Achievement of monthly and annual sales targets. Sales Growth: Growth in revenue compared with agreed targets and previous periods. Customer Acquisition: Number and quality of new customers acquired. Lead Conversion: Percentage of qualified leads converted into paying customers. Customer Retention: Repeat business and customer retention rates. Sales Pipeline: Quality, size, and accuracy of the sales pipeline. Sales Team Performance: Achievement of individual and team sales targets. Marketing Effectiveness: Measurable contribution of marketing activities to lead generation and sales. Business Development: Number and value of new business opportunities generated. Customer Satisfaction: Quality of customer relationships and feedback. Reporting: Accuracy and timeliness of sales and marketing reports. Profitability: Ability to drive sales while maintaining approved pricing and profitability standards. Personal Attributes: The successful candidate should be: Highly driven and results-oriented. Confident and persuasive. A strong communicator and relationship builder. Proactive and commercially minded. Energetic and enthusiastic. Strategic but also willing to be hands-on. A strong leader and team motivator. Excellent at networking and developing business relationships. Resilient and able to handle rejection and pressure. Organized and disciplined with follow-up. Customer-focused. Analytical and solution-oriented. Accountable and self-motivated. Honest, trustworthy, and professional. Capable of taking ownership and delivering measurable results. Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job