Marketing Lead & Go-to-Market (GTM) Manager
AI summary
A rapidly growing technology company is hiring a commercially minded Marketing Lead & GTM Manager in Lagos to lead product commercialization, brand visibility, customer acquisition, and scalable go-to-market strategies. The role reports to the COO and covers technology, SaaS, fintech, and digital products.
- Full-time role based in Lagos reporting to the COO
- Focus on go-to-market strategy, brand, and customer acquisition
- Requires at least 5 years of marketing experience and 1 year in leadership
- Experience in technology, SaaS, fintech, or digital products is highly desirable
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, MarketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in LagosThe vacancy is associated with this location.
- UnclearComfort with the Full-time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Marketing Lead & Go-to-Market (GTM) Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Estrada International Staffing Solution and the role in Lagos.
- Add concrete examples related to sales, internship, Marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Marketing Lead & Go-to-Market (GTM) Manager role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Lagos under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Estrada International Staffing Solution before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Marketing Lead & Go-to-Market (GTM) Manager in a Rapidly Growing Technology Company - Estrada International Staffing Solution ⏲ Aug 17, 2026, 8:00 AM ⋕ View all Marketing & Digital Marketing jobs Estrada International Staffing Solution - Our client is a rapidly growing technology company developing innovative digital solutions that address business and consumer needs across Africa. Its portfolio spans enterprise technology, financial technology, property technology, AI-enabled business solutions, and customized digital products. The organization is currently expanding its product portfolio and market reach and is seeking a commercially minded marketing professional to lead product commercialization, strengthen brand visibility, accelerate customer acquisition, and develop scalable go-to-market strategies. They are recruiting to fill the position below: Job Title: Marketing Lead & Go-to-Market (GTM) Manager Location : Lagos Employment Type: Full-time Reports To: Chief Operating Officer (COO) Industry: Technology | SaaS | Fintech | Digital Products Role Summary The successful candidate will work closely with executive leadership, product, sales, and technology teams to translate innovative digital products into compelling market propositions, generate demand, optimize customer acquisition channels, and drive sustainable revenue growth. The Marketing Lead & Go-to-Market Manager will be responsible for developing and executing the organization's marketing, product commercialization, and growth strategy. Key Responsibilities: Go-to-Market & Product Marketing: Conduct market, competitor, and pricing analysis to identify commercial opportunities. Define target customer segments, buyer personas, product positioning, and value propositions. Develop sales enablement materials including presentations, proposals, product demonstrations, and case studies. Develop and execute end-to-end go-to-market strategies for new products, features, and market expansions. Brand & Integrated Communications: Drive events, webinars, community initiatives, and other activities that strengthen brand awareness. Develop and maintain a consistent brand strategy across digital and offline channels. Lead content, public relations, media engagement, and corporate communications initiatives. Growth Marketing & Customer Acquisition: Oversee digital marketing activities including website strategy, SEO/SEM, paid advertising, email marketing, and marketing automation. Manage customer acquisition funnels from awareness through conversion and retention. Identify opportunities to improve lead generation, conversion rates, and customer engagement. Design and optimize B2B and B2C marketing campaigns across relevant channels. Partnerships & Commercial Growth: Identify and develop strategic partnerships with businesses, institutions, technology providers, and other relevant stakeholders. Monitor commercial opportunities and emerging market trends to inform growth strategies. Support initiatives that expand the organization's customer base and market presence. Marketing Analytics & Performance: Prepare regular marketing and growth reports for executive management. Track key marketing and commercial performance indicators, including customer acquisition cost, customer lifetime value, conversion rates, and marketing ROI. Analyze campaign and customer data to identify performance gaps and growth opportunities. Requirements: Education: Bachelor's Degree in Marketing, Business Administration, Communications, Economics Or a related discipline. Professional certifications in Digital Marketing, Marketing Management, CIM, or related fields will be an added advantage. Experience: Demonstrated experience: developing and executing go-to-market strategies. Experience: within technology, SaaS, fintech, proptech, or digital product environments is highly desirable. At least 1 year of experience: in a leadership or managerial capacity. Minimum of 5 years of experience: in marketing, growth, product marketing, or business development. Experience: launching, positioning, or scaling digital products. Knowledge of the African technology and emerging-market ecosystem is an advantage. Technical Competencies: Marketing Performance Analytics Paid Advertising Marketing Automation Project Management Tools Digital Marketing SEO/SEM AI-Powered Productivity Tools. Product Marketing CRM Platforms Go-to-Market Strategy Google Analytics Core Competency: Commercial Growth & Market Strategy — ability to translate products and market opportunities into effective go-to-market strategies that generate demand, strengthen brand positioning, improve customer acquisition, and drive measurable business growth. Remuneration Competitive. How to Apply Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email. Application Deadline: 14th September, 2026. View all Jobs in Nigeria Lagos State