Area Sales Manager
AI summary
Sonia Foods Industries, a leading tomato products processor in West Africa, is hiring an experienced Area Sales Manager to lead sales operations in Ogun State with focus on the Abeokuta market. The role involves driving sales growth, managing distributors and retailers, developing the sales team, and executing commercial strategies across the territory. Candidates need a Bachelor's or HND in a relevant field plus 4–8 years of FMCG sales experience, preferably in a managerial role.
- FMCG sales leadership role focused on Abeokuta and surrounding Ogun State markets
- Requires 4–8 years of relevant FMCG sales experience, ideally managerial
- Involves distributor management, route-to-market execution, and team development
- Full-time position with extensive travel within the assigned territory
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required4+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, factoryThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in AbeokutaThe vacancy is associated with this location.
- UnclearComfort with the Full-time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Area Sales Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Sonia Foods Industries and the role in Abeokuta.
- Add concrete examples related to sales, retail, factory, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Area Sales Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Abeokuta under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Sonia Foods Industries before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
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Original source description
Area Sales Manager at Sonia Foods Industries ⏲ Aug 14, 2026, 8:08 AM ⋕ View all Manufacturing & Production jobs Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarter is located in Lagos-Ibadan Expressway, KM 39. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia. The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria. We are recruiting to fill the position below: Job Title: Area Sales Manager Location: Abeokuta, Ogun Employment Type: Full-time Job Summary Due to our marketing expansion across key product categories, we are seeking an experienced and results-driven Area Sales Manager (ASM) to lead our sales operations in Ogun State, with particular focus on the Abeokuta market. The successful candidate will be responsible for driving sales growth, expanding market coverage, strengthening distributor and customer relationships, and ensuring effective execution of the company's commercial strategies across the assigned territory. Ideal Candidate: We are looking for a commercially driven, energetic, and target-oriented sales professional with strong FMCG market knowledge, excellent people-management skills, and a proven ability to grow territories and build sustainable customer relationships. Key Responsibilities: Drive sales growth and market expansion across Ogun State, particularly within Abeokuta and surrounding markets. Monitor market trends, competitor activities, pricing, promotions, and customer behaviour, and provide actionable market intelligence. Ensure compliance with company policies, sales processes, reporting requirements, and field-force productivity standards. Support the recruitment, onboarding, training, and performance management of sales personnel within the territory. Identify new business opportunities and expand product availability and market penetration. Manage sales expenses and resources effectively within approved budgets. Manage, motivate, coach, and develop the Area Sales Team to deliver consistently strong performance. Work closely with the Regional Sales Manager and other departments to achieve business objectives. Ensure adequate product availability and visibility across assigned markets. Conduct regular market visits and provide timely reports on market developments, opportunities, challenges, and competitor activities. Develop and execute effective sales strategies to achieve assigned volume, value, distribution, and market-share targets. Ensure effective implementation of company sales, marketing, merchandising, and promotional initiatives. Develop and maintain strong relationships with distributors, wholesalers, retailers, and key customers. Track and analyse sales performance and take corrective actions where required. Requirements: Ability to analyse sales data and translate insights into actionable business strategies. Demonstrable track record of achieving and exceeding sales targets. Proficiency in Microsoft Office and sales reporting tools; experience: with SFA applications is an added advantage. Good knowledge of the Ogun State market and its commercial landscape. Proven experience: managing Ogun State markets, particularly Abeokuta, will be a strong advantage. Possess a Bachelor's Degree / HND in Business Administration, Marketing, Economics, or a related discipline with 4 – 8 years' relevant FMCG sales experience, preferably in a managerial capacity. Strong knowledge of FMCG distribution, route-to-market, general trade, wholesale, and retail channels. Ability to work independently, manage multiple priorities, and operate effectively in a fast-paced environment. Strong leadership, negotiation, communication, and interpersonal skills. Must be willing to travel extensively within the assigned territory. Key Performance Indicators (KPIs): The successful candidate will be assessed on: Cost and expense management. Territory growth and market expansion. Team productivity and target achievement. Market share growth. Distribution and numeric/weighted coverage. Effective execution of promotional activities. Product availability and visibility. Accuracy and timeliness of sales reports. Sales volume and value achievement. Customer and distributor acquisition and retention. How to Apply Interested and qualified candidates should send their resume to: [email protected] cc: [email protected] using the job title as the subject of the email. Note : Candidates with strong experience: in the Abeokuta / Ogun State FMCG market are particularly encouraged to apply. Application Deadline: 20th September, 2026. View all Jobs in Nigeria Ogun State and 1 other location Ogun State , Abeokuta Area Sales Manager job vacancies in Nigeria