National Sales Manager
AI summary
Johnvents Foods Limited is hiring a National Sales Manager to lead its FMCG field sales organization across Nigeria. The role involves driving national sales execution, optimizing route-to-market structures, managing regional and area sales managers, and building a high-impact sales force. The position is based in Lagos and requires 10+ years of progressive FMCG sales experience with at least 5 years in regional or national sales leadership.
- Lead national FMCG sales execution across all regions in Nigeria
- Manage regional and area sales managers plus van operations and field teams
- Optimize route-to-market, sub-distribution, and direct-to-retail initiatives
- Drive SFA and CRM adoption for full visibility of secondary sales and stock
- Requires 10+ years FMCG sales experience with 5+ years in national/regional leadership
- Bachelor's degree required; MBA or professional sales certifications are advantageous
- Application by email to recruitment@johnvents.com with job title as subject
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required10+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, factoryThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest National Sales Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Johnvents Foods Limited and the role in Not specified.
- Add concrete examples related to sales, retail, factory, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this National Sales Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Johnvents Foods Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Johnvents Foods Limited launched Johnvents Pure Cocoa Powder, an everyday beverage that provides 100% cocoa nourishment. It acquired and set up a cocoa product factory in Idanre for the production of Oluji Pure Cocoa Powder, Johnvents Chocolate drink, Cocoa Pops, Cocoa Cube, and other cocoa-based consumer products. Read more about this company National Sales Manager Job Type Full Time Qualification BA/BSc/HND , MBA/MSc/MA Experience: 10 years Location Lagos Job Field Sales and Business Development About the job As the National Sales Manager , you are the primary executor of Johnvents FMCG’s commercial vision across Nigeria. You are responsible for the daily performance of the entire field sales organization, ensuring that our national sales strategies are translated into operational excellence at the territory, area, and regional levels. This role requires a hands-on leader who can balance high-level RTM strategy with the grit required to manage large-scale distribution networks, van operations, and field teams in a highly competitive market. Key Responsibilities: Sales Execution & Operational Control Direct the implementation of national sales plans across all regions, ensuring consistent execution of the 4Ps (Presence, Placement, Pricing, and Promotion) in every territory. Oversee the management of regional and area sales managers, ensuring they meet daily, weekly, and monthly volume and revenue targets. Monitor distributor health, inventory levels, and trade debt to ensure operational continuity and minimize business losses. Route-to-Market (RTM) Optimization Manage the design and deployment of efficient route-to-market structures, including the optimization of van fleets, sub-distribution models, and direct-to-retail initiatives. Identify and penetrate "white spaces" in the Nigerian market, ensuring Johnvents products are available in every relevant consumer cluster. Conduct frequent field visits to audit execution, gather market intelligence, and support the field team in resolving complex channel conflicts. Field Force Management & Coaching Recruit, train, and develop a high-impact sales force, focusing on building a pipeline of field-ready leaders who understand the nuances of the informal retail trade. Implement structured performance management frameworks and incentive schemes that drive sales force accountability, attendance, and productivity. Establish a culture of integrity and operational discipline, ensuring the sales team acts as brand ambassadors for the Johnvents name. Data-Led Performance Management Drive the adoption of SFA (Sales Force Automation) and CRM tools across the national team to ensure 100% visibility of secondary sales and stock levels. Conduct regular business reviews with regional heads, utilizing data to pivot tactics, reallocate assets, and reward top-performing territories. Requirements: Experience: 10+ years of progressive FMCG sales experience, with at least 5 years in a regional or national sales leadership role. Education: Bachelor’s Degree in Business, Marketing, Economics, or a related field; MBA or professional sales certifications are highly advantageous. Market Knowledge: Expert-level understanding of the Nigerian informal trade, street vending, and last-mile distribution networks. Leadership: Demonstrated ability to lead large, geographically dispersed teams and manage diverse groups of stakeholders, including key distributors and field agents. Operational Discipline: Proven track record of managing P&L, trade budgets, and complex logistics in a high-volume FMCG environment. Check how your CV aligns with this job Method of Application Interested and qualified candidates should send their CV to: recruitment@johnvents.com using the job title as the subject of the email. Build your CV for free. Download in different templates.