Senior Analyst, Digital Marketing
AI summary
Pagatech Limited is hiring a Senior Analyst, Digital Marketing in Yaba, Lagos. The role focuses on growing Paga’s consumer base through app marketing, performance marketing, SEO, email, social media, and data-driven campaigns. Candidates should have 5 years of experience and a BA/BSc/HND, with strong skills in campaign management, analytics, and cross-functional collaboration.
- Hybrid role based in Yaba, Lagos
- Focus on app marketing, performance marketing, and SEO/PPC
- Requires 5 years experience and BA/BSc/HND
- Involves campaign management, reporting, and vendor coordination
- Data-driven role with strong analytics and optimization focus
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Hybrid contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior Analyst, Digital Marketing evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Pagatech Limited and the role in Not specified.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Senior Analyst, Digital Marketing role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Pagatech Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Pagatech was founded in early 2009 with a vision to enable a cashless society and bank the unbanked in Africa. Our first product offering, Paga, is a direct to consumer mobile payments service. Paga is an innovative, open, secure, and interoperable mobile payments platform that allows any person who has a mobile phone to transact electronically - thus turnin... Read more about this company Senior Analyst, Digital Marketing Job Type Hybrid Qualification BA/BSc/HND Experience: 5 years Location Lagos City Yaba Job Field Marketing and Communication We are in search of a strategic, creative and result driven digital marketer. As a Digital Marketing Associate at Paga, you will be charged with the responsibility of growing the company’s consumer base through digital marketing. The work you do will solve a clearly scoped problem-space with defined KPIs and you will continuously seek improvements in performance and quality. You will be responsible for developing growth centered strategies, covering our B2B and B2C product and service offerings. You will also be charged with managing digital campaigns from start to finish; budgeting, media buying, vendor management, reporting, and collaborating with the Product Management team to execute on performance driven campaigns. You will also regularly align with internal stakeholders such as central design teams, growth, commercial, and legal to mention a few. Our ideal candidate is someone with substantial working experience: in app marketing, data analysis, performance marketing, SEO, data analytics, media buying, email marketing, campaign management, content marketing and social media marketing. Responsibilities: Grow Paga’s customer base, particularly through robust app marketing. Improve customer activity and retention through strategic and data driven digital campaigns. Analyze digital/consumer data to draw key recommendations around product optimization (App and web). Collaborate with the product team to execute on performance driven campaigns. Prepare accurate and insightful reports on all digital campaigns. Set up A/B testing with reporting and optimize performance based on findings. Run and monitor marketing initiatives such as email campaigns, newsletters and paid media. Lead our content marketing effort and ensure content aligns with current company priorities with quarterly content updates. Own email nurture programs, including strategy, content, and execution. Contact and partner with relevant 3rd party ad suppliers to boost digital campaigns. Drive traffic to Paga’s website and optimize for lead generation and conversions. Design and implement performance-driven digital marketing campaigns—spanning social, search, and email—to enhance brand visibility and maximize online engagement. Develop and implement SEO and PPC strategies. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Monitor performance metrics to ensure KPIs are met. Manage creative agency to develop assets required for digital marketing. Identify audience segments and work with consumer marketing lead to segment and aid in CRM record updates. Work with Head of Marketing to coordinate on tracking, reporting, and analysis. Work with brand & central teams to update and create best-in-class templates. Key Competencies: Passionate about your job and enjoy a fast-paced working environment. Ability to work in a team and highly dependable in delivering according to set tasks. Ability to embrace the varied nature of the job. Flexible and take personal ownership of hands-on delivery. Excellent interpersonal skills along with the resilience and ability to collaborate with or lead cross-functional teams. Proactive by nature and able to come up with new thinking that adds value and innovation to the work we do. Ability to enjoy a high pace, quickly adapt to change, and prioritize work effectively according to goals. Strong desire to go above and beyond to produce the best work results possible! At Paga we embrace ownership and results-oriented execution. A strong focus on metrics in measuring and demonstrating success. Excellent communication skills – verbal, non-verbal and written. Bright, quick thinking and self-confident. Ability to actively listen and give clear, constructive feedback. Demonstrated ability to multi-task and manage competing priorities. Ability to take ownership; self-driven, hardworking and gets actively involved. A detail-oriented planner and experienced in project management. Ability to consume and analyze market and consumer insights, to utilize them for commercial advantage. A proven problem analyst and problem-solver with critical thinking skills, good judgement and decision-making ability. A decisive and data-driven digital marketing enthusiast. Strong attention to detail. Requirements: Bachelor’s degree with a minimum of 2:1 in a relevant field; digital certifications will be an advantage. A minimum of 5 years’ experience: in digital marketing or product/growth marketing. Excellent written and oral communication skills. Must be able to work in a high-velocity, high-performance environment. A rudimentary understanding of Financial services, particularly Money Transfer and Mobile commerce. Creative thinking and innovative approach to solving challenges. Knowledgeable/comfortable with technology. Experience: in working with ads (Google Ads, Facebook, LinkedIn) Experience: in building or leading an integrated digital marketing team. Knowledge of e-commerce, retail, payments, banking and/or fintech consumer markets. Must have completed the mandatory NYSC. Check how your CV aligns with this job Method of Application Interested and qualified? Go to Pagatech Limited on paga.bamboohr.com to apply Build your CV for free. Download in different templates.