Channel Marketing Manager, HORECA
AI summary
Coca-Cola HBC is hiring a Channel Marketing Manager, HORECA in Lagos to lead long-term growth strategy for the Away-From-Home channel across hotels, restaurants, bars, lounges, nightclubs, and emerging consumption spaces. The role bridges portfolio priorities and commercial execution, driving category, customer, and occasion strategies, strategic partnerships, and revenue growth management. Candidates will shape premiumization, consumer experiences, and route-to-market plans to strengthen market leadership.
- Senior marketing role focused on HORECA channel growth strategy in Lagos
- Lead category, customer, and occasion strategies for Away-From-Home channel
- Drive strategic partnerships with hospitality groups and premium brands
- Own channel investment strategy and revenue growth management
- Focus on premiumization, mixology trends, and experiential marketing
AI job guide
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AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- PreferredPractical evidence in sales, hospitality, restauranteThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Channel Marketing Manager, HORECA evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Coca-Cola Hellenic Bottling Company and the role in Not specified.
- Add concrete examples related to sales, hospitality, restaurante, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Channel Marketing Manager, HORECA role in sales, hospitality?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Coca-Cola Hellenic Bottling Company before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Channel Marketing Manager, HORECA at Coca-Cola Hellenic Bottling Company ⏲ Aug 12, 2026, 12:08 PM ⋕ View all Media, Advertising & Communications jobs Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) is a bottling partner of The Coca-Cola Company. Coca-Cola HBC is headquartered in Zug, Switzerland and has a premium listing on the London Stock Exchange and secondary listing on the Athens Exchange. The Coca-Cola Company is the world's largest beverage company and operates in more than 200 countries. Life at Coca-Cola HBC is fast-paced and challenging, with fair rewards and exciting learning opportunities. We promote an inclusive workplace, value diverse views and opinions and always appoint the best person for the job, ensuring equality in our shortlists and appointments. Take up the challenge. Join us! We are recruiting to fill the position below: Job Title: Channel Marketing Manager, HORECA Location: Lagos Role Purpose The HORECA Channel Marketing Manager is responsible for defining and accelerating the long-term growth agenda for the Away-From-Home channel by developing category, customer, and occasion strategies that unlock profitable growth and premiumization opportunities across hotels, restaurants, bars, lounges, nightclubs, membership clubs, and emerging consumption spaces. The role serves as the strategic bridge between portfolio priorities and commercial execution, shaping consumer experiences, consumption occasions, and route-to-market strategies that strengthen market leadership. The Channel Marketing Manager will identify future growth opportunities through data-driven insights, strategic partnerships, revenue growth management, and best-in-class customer engagement programs. Responsibilties Channel Growth Strategy and Business Leadership: Lead the development of the HORECA channel vision, long-range strategy, and annual business plan, identifying key growth platforms, emerging trends, and white-space opportunities. Shape the future consumption agenda by identifying new occasions, premiumization opportunities, and channel expansion initiatives. Partner with Revenue Growth Management and Commercial teams to optimize portfolio mix, pricing architecture, and promotional investments. Define channel priorities that accelerate volume, net revenue, market share, profitability, and value creation. Consumer and Occasion Strategy: Build differentiated experiences around social, dining, entertainment, and nightlife occasions. Translate consumer, shopper, and customer insights into scalable growth initiatives. Identify and commercialize emerging trends in mixology, premium beverages, and experiential marketing. Develop consumer-centric occasion strategies that drive recruitment, frequency, and premium consumption. Strategic Partnerships and Ecosystem Development: Establish long-term partnerships that strengthen channel influence and competitive advantage. Lead joint business planning initiatives that unlock mutual value and accelerate growth. Build and manage strategic partnerships with premium spirits companies, hospitality groups, restaurant chains, entertainment platforms, and key industry players. Identify partnership opportunities that extend brand relevance and consumer engagement. Commercial Excellence and Revenue Management: Drive portfolio premiumization and profitable growth through customer-specific strategies and investment optimization. Influence customer negotiations through compelling selling stories and data-driven recommendations. Develop frameworks to measure commercial effectiveness, incrementality, and return on marketing investments. Own channel investment strategy, ensuring DME allocation maximizes ROI and strategic impact. Channel Execution and Capability Building: Define and continuously evolve HORECA execution standards, outlet segmentation, and Picture of Success frameworks. Champion digital transformation and analytics to improve channel performance visibility and decision-making. Embed execution excellence by partnering with Sales and Capability teams to drive adoption and consistency. Lead capability-building programs that strengthen customer engagement, premium selling, and outlet execution. Strategic Success Criteria: Strong understanding of premiumization, occasion-based marketing, and category development. Strategic thinking and ability to shape long-term channel direction. Proven ability to influence senior stakeholders and external partners. Experience: leading transformation initiatives and building high-performing ecosystems. Ability to identify market disruptions and emerging consumer trends. Strong understanding of hospitality economics and the evolving consumer experience: landscape. Expertise in customer economics, revenue growth management, and commercial modeling. Is This You? 7+ years' experience: in FMCG Sales, Trade Marketing, Channel Marketing, or Customer Marketing. Proven experience: developing and executing channel strategies within HORECA/OOH environments. Experience: managing cross-functional stakeholders, agencies, and external partners. Experience: in Alcoholic Beverages, Premium Spirits or Food and Beverage. How to Apply Interested and qualified candidates should: Click here to apply online View all Jobs in Nigeria Lagos State