Channel Marketing Manager, HORECA
AI summary
Coca-Cola is hiring a Channel Marketing Manager for the HORECA channel in Lagos, Nigeria. The role focuses on defining and accelerating long-term growth for the Away-From-Home channel by developing category, customer, and occasion strategies across hotels, restaurants, bars, lounges, nightclubs, and emerging consumption spaces. The position requires a BA/BSc/HND and at least 7 years of relevant experience in sales and business development.
- Strategic role driving HORECA channel growth and premiumization
- Requires BA/BSc/HND and minimum 7 years experience
- Based in Lagos, Nigeria, full-time position
- Focus on consumer occasion strategy and strategic partnerships
- Involves revenue growth management and commercial excellence
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required7+ years of relevant experienceThe job post includes a minimum experience signal.
- PreferredPractical evidence in sales, hospitality, restauranteThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Channel Marketing Manager, HORECA evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Coca-Cola and the role in Not specified.
- Add concrete examples related to sales, hospitality, restaurante, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Channel Marketing Manager, HORECA role in sales, hospitality?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Coca-Cola before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, regis... Read more about this company Channel Marketing Manager, HORECA Job Type Full Time Qualification BA/BSc/HND Experience: 7 years Location Lagos Job Field Sales and Business Development Role Purpose The HORECA Channel Marketing Manager is responsible for defining and accelerating the long-term growth agenda for the Away-From-Home channel by developing category, customer, and occasion strategies that unlock profitable growth and premiumization opportunities across hotels, restaurants, bars, lounges, nightclubs, membership clubs, and emerging consumption spaces. The role serves as the strategic bridge between portfolio priorities and commercial execution, shaping consumer experiences, consumption occasions, and route-to-market strategies that strengthen market leadership. The Channel Marketing Manager will identify future growth opportunities through data-driven insights, strategic partnerships, revenue growth management, and best-in-class customer engagement programs. Responsibilties Channel Growth Strategy and Business Leadership: Lead the development of the HORECA channel vision, long-range strategy, and annual business plan, identifying key growth platforms, emerging trends, and white-space opportunities. Shape the future consumption agenda by identifying new occasions, premiumization opportunities, and channel expansion initiatives. Define channel priorities that accelerate volume, net revenue, market share, profitability, and value creation. Partner with Revenue Growth Management and Commercial teams to optimize portfolio mix, pricing architecture, and promotional investments. Consumer and Occasion Strategy: Develop consumer-centric occasion strategies that drive recruitment, frequency, and premium consumption. Build differentiated experiences around social, dining, entertainment, and nightlife occasions. Translate consumer, shopper, and customer insights into scalable growth initiatives. Identify and commercialize emerging trends in mixology, premium beverages, and experiential marketing. Strategic Partnerships and Ecosystem Development: Build and manage strategic partnerships with premium spirits companies, hospitality groups, restaurant chains, entertainment platforms, and key industry players. Lead joint business planning initiatives that unlock mutual value and accelerate growth. Establish long-term partnerships that strengthen channel influence and competitive advantage. Identify partnership opportunities that extend brand relevance and consumer engagement. Commercial Excellence and Revenue Management: Drive portfolio premiumization and profitable growth through customer-specific strategies and investment optimization. Own channel investment strategy, ensuring DME allocation maximizes ROI and strategic impact. Develop frameworks to measure commercial effectiveness, incrementality, and return on marketing investments. Influence customer negotiations through compelling selling stories and data-driven recommendations. Channel Execution and Capability Building: Define and continuously evolve HORECA execution standards, outlet segmentation, and Picture of Success frameworks. Embed execution excellence by partnering with Sales and Capability teams to drive adoption and consistency. Lead capability-building programs that strengthen customer engagement, premium selling, and outlet execution. Champion digital transformation and analytics to improve channel performance visibility and decision-making. Strategic Success Criteria: Strategic thinking and ability to shape long-term channel direction. Strong understanding of premiumization, occasion-based marketing, and category development. Ability to identify market disruptions and emerging consumer trends. Expertise in customer economics, revenue growth management, and commercial modeling. Proven ability to influence senior stakeholders and external partners. Experience: leading transformation initiatives and building high-performing ecosystems. Strong understanding of hospitality economics and the evolving consumer experience: landscape. Is This You? 7+ years' experience: in FMCG Sales, Trade Marketing, Channel Marketing, or Customer Marketing. Proven experience: developing and executing channel strategies within HORECA/OOH environments. Experience: managing cross-functional stakeholders, agencies, and external partners. Experience: in Alcoholic Beverages, Premium Spirits or Food and Beverage. Check how your CV aligns with this job Method of Application Interested and qualified? Go to Coca-Cola on careers.coca-colahellenic.com to apply Build your CV for free. Download in different templates.