Marketing Officer

AI summary

Full-time onsite Marketing Officer role in Akwa Ibom, Nigeria, focused on marketing strategy, market research, lead generation, digital marketing, brand management, and campaign execution. Salary is ₦150,000–₦200,000/month, requiring BA/BSc/HND and 2–4 years of experience.

• Full-time onsite role in Akwa Ibom
• Salary range ₦150,000–₦200,000/month
• Requires BA/BSc/HND and 2–4 years experience
• Covers marketing strategy, digital marketing, and brand management
• Includes lead generation and customer development duties

Original source description

Marketing Officer Job Type Full Time , Onsite Qualification BA/BSc/HND Experience: 2 - 4 years Location Akwa Ibom Job Field Marketing and Communication , Sales and Business Development Salary Range ₦150,000 - ₦200,000/month Marketing Strategy and Planning Develop and implement effective marketing strategies aligned with the Company's business objectives. Develop annual and periodic marketing plans, campaigns and activities. Identify opportunities to increase brand awareness and strengthen the Company's market position. Support the development of marketing budgets and monitor expenditure against approved plans. Conduct periodic reviews of marketing activities and recommend improvements. Market Research and Business Intelligence Conduct market research to understand customer needs, industry trends and market opportunities. Monitor competitors and analyse their products, services, pricing, positioning and marketing activities. Identify emerging opportunities within the power, energy and industrial sectors. Prepare market intelligence reports and provide actionable recommendations to Management. Maintain an up-to-date database of existing and prospective customers. Lead Generation and Customer Development Generate and qualify leads from identified target markets. Develop and maintain relationships with prospective and existing customers. Support the conversion of qualified leads into business opportunities. Work closely with the Commercial/Business Development team to follow up on prospects and opportunities. Participate in customer meetings, presentations, exhibitions and business development activities. Maintain appropriate records of leads, customer interactions and business opportunities. Digital Marketing and Social Media Manage the Company's digital marketing activities and social media platforms. Develop engaging and professional content for the Company's website, social media and other digital channels. Plan and execute digital marketing campaigns. Monitor digital engagement, traffic, leads and campaign performance. Use digital marketing analytics to assess campaign effectiveness and recommend improvements. Ensure that all digital communications are consistent with the Company's corporate identity and brand standards. Brand Management and Corporate Communications Support the development and consistent implementation of the Company's brand identity. Prepare marketing materials, presentations, brochures, corporate profiles and promotional content. Ensure consistency in the Company's messaging across marketing and communication channels. Support corporate events, stakeholder engagements, exhibitions and industry events. Coordinate with external vendors, designers, media agencies and other marketing service providers where required. Campaign and Event Management Plan and coordinate marketing campaigns, promotional activities and corporate events. Support participation in industry conferences, exhibitions, trade fairs and stakeholder events. Coordinate logistics and promotional materials for marketing events. Evaluate the effectiveness and return on investment of campaigns and events. Reporting and Performance Monitoring Track and report on marketing activities, campaigns, leads and customer engagement. Prepare periodic marketing performance reports for Management. Monitor key marketing performance indicators and identify areas requiring improvement. Provide recommendations based on marketing data, customer feedback and market trends. Cross-Functional Collaboration Work closely with Commercial, Business Development, Operations, Finance, HR and other departments to support business objectives. Collaborate with technical teams to develop accurate and commercially relevant communication materials. Support business development initiatives that enhance the Company's market presence and revenue potential. Key Performance Indicators (KPIs) Performance in this role may be assessed against the following: Number and quality of qualified leads generated. Lead-to-customer conversion rate. Growth in brand awareness and market visibility. Digital engagement and social media performance. Website traffic and digital lead generation. Number and effectiveness of marketing campaigns executed. Customer acquisition and retention support. Quality and timeliness of market intelligence reports. Customer and stakeholder engagement. Marketing expenditure efficiency and return on investment. Quality and consistency of marketing materials and corporate communications. Contribution to overall commercial/business development objectives. Experience: Minimum of 2–4 years' relevant marketing experience: . Experience: in the energy, power, industrial, engineering or related sector will be an advantage. Demonstrable experience: in digital marketing, social media management, content development and campaign execution. Experience: in lead generation, customer engagement and market research. Experience: supporting events, exhibitions and corporate marketing activities is desirable. Required Skills and Competencies Technical Skills Strong understanding of marketing principles and strategies. Digital marketing and social media management. Market research and competitor analysis. Content development and copywriting. Marketing analytics and performance reporting. Brand management. Customer relationship management. Campaign and event management. Proficiency in Microsoft Office applications, particularly Word, Excel and PowerPoint. Knowledge of graphic design tools will be an advantage. Behavioural Competencies Excellent written and verbal communication skills. Strong interpersonal and presentation skills. Commercial awareness and business acumen. Creativity and innovative thinking. Strong analytical and problem-solving ability. Results orientation. Good organisational and time-management skills. Attention to detail. Ability to work independently and as part of a team. Ability to build and maintain professional relationships. Professional integrity and confidentiality. Personal Attributes The successful candidate should be: Creative and proactive. Energetic and self-motivated. Customer-focused. Commercially minded. Analytical and data-driven. Adaptable and willing to learn. Professional in appearance and conduct. Comfortable working in a dynamic start-up/pre-operational environment. Passionate about the energy sector and business growth. Check how your CV aligns with this job Method of Application Interested and qualified candidates should forward their CV to: hraatapower@gmail.com using the position as subject of email. Build your CV for free. Download in different templates.