Strategic Planner

AI summary

Strategic planner needed to develop insight-driven communication, marketing, and brand strategies for clients. Requires 3-4 years experience in advertising agency. Full-time role in Lagos with salary NGN 250,000-400,000.

• Mid-level role requiring 3-4 years strategic planning experience
• Full-time position in Lagos
• Salary NGN 250,000 - 400,000 Negotiable
• Easy apply via Jobberman

Description

Find a Job + + + + Search Strategic Planner PRM AFRICA Creative & Design 1 week ago Easy apply New Lagos Full Time Advertising, Media & Communications NGN 250,000 - 400,000 Negotiable Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary We are seeking a strategic, analytical, and creative Strategic Planner to develop insight-driven communication, marketing, and brand strategies for the agency and its clients. The successful candidate will leverage market research, consumer insights, and data analysis to develop effective campaign strategies, guide creative execution, and del Min Qualification: Degree Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nigeria Job descriptions & requirements Responsibilities: Strategic Planning: Develop integrated communication, advertising, marketing, and brand strategies for clients. Translate client business objectives into actionable strategic plans and creative briefs. Lead strategic planning sessions for campaigns, product launches, and brand initiatives. Develop communication frameworks that align with clients' goals and target audiences. Identify business growth opportunities for clients through strategic recommendations. Consumer & Market Insights: Conduct market research, competitor analysis, audience segmentation, and consumer behavior studies. Gather and interpret qualitative and quantitative data to uncover actionable insights. Monitor industry trends, cultural shifts, and emerging market opportunities. Develop audience personas and customer journey maps. Campaign Planning: Develop campaign objectives, messaging strategies, and communication plans. Collaborate with the Creative team to ensure campaigns are rooted in strategic insights. Recommend the most effective communication channels and media mix. Define campaign KPIs and measurement frameworks. Client Strategy & Business Development: Participate in client meetings, discovery sessions, and strategy workshops. Present strategic recommendations and campaign rationales to clients. Support the Business Development team by contributing strategic thinking to pitches and proposals. Develop strategy documents, presentations, and reports for internal and external stakeholders. Performance Evaluation: Monitor campaign performance and evaluate effectiveness against objectives. Analyze campaign data and provide optimization recommendations. Prepare post-campaign reports highlighting insights, learnings, and future opportunities. Collaboration: Work closely with Creative, Client Service, Digital Marketing, Media, PR, and Production teams to ensure strategic alignment. Guide creative teams through well-developed creative briefs and strategic direction. Foster a culture of insight-driven decision-making across the agency. Requirements: Bachelor's degree in Marketing, Advertising, Mass Communication, Business Administration, Economics, Psychology, Public Relations, or a related field. Minimum of 3–4 years of experience in strategic planning, advertising, marketing, communications, or brand consulting. Previous experience in an advertising, branding, PR, or integrated marketing communications agency is highly preferred. Strong understanding of advertising, branding, digital marketing, public relations, and integrated marketing communications. Excellent research, analytical, and problem-solving skills. Strong presentation, storytelling, and communication abilities. Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word) and Google Workspace. Experience with market research and analytics tools is an added advantage What We're Looking For: Thinks strategically and solves business problems creatively. Has a strong curiosity about consumer behavior, brands, and culture. Can turn research and data into clear, actionable strategies. Communicates ideas confidently through presentations and workshops. Thrives in a fast-paced, collaborative agency environment. Is organized, proactive, and able to manage multiple client projects simultaneously. Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all job alerts. Are you sure? 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