Brand & Content Marketing Manager

AI summary

CINQTEOS Group is hiring a creative and strategic Brand & Content Marketing Manager to lead brand marketing for 3ybal. The role covers brand storytelling, content strategy, social media management, campaign execution, and community growth across fashion and lifestyle channels. Candidates should have 3–5 years of experience in brand or digital marketing with strong content creation and paid social skills.

• Lead brand strategy and storytelling for the 3ybal fashion brand
• Manage content calendar, social media publishing, and community engagement
• Plan and optimise paid campaigns on Meta and TikTok
• 3–5 years brand, content, or digital marketing experience required
• Fashion, lifestyle, beauty, or consumer goods background preferred

Original source description

As we continue to grow, we are looking for a creative, strategic, and execution-driven Brand & Content Marketing Manager to lead our brand marketing eff orts. This role will shape how 3ybal is seen, experienced, and remembered, developing compelling brand stories, creating engaging content, leading marketing campaigns, and building a community that drives brand awareness, customer engagement, and business growth. We're looking for someone who understands that great fashion brands are built on more than great products. They are built through compelling storytelling, memorable brand experiences, and meaningful connections with their audience. The ideal candidate is equal parts creative storyteller and performance marketer, someone who can develop a strong content strategy, create engaging content, direct creative campaigns, manage social media and execute data-driven digital marketing campaigns that grow brand awareness, acquire customers, and drive sales. Key Responsibilities: Brand Strategy & Storytelling: Develop and execute a content and brand strategy that refl ects 3ybal's identity and business objectives. Own the brand voice and ensure consistency across all marketing channels and customer touchpoints. Translate collections, campaigns, and brand moments into compelling stories that connect with our audience. Stay informed on fashion, culture, design, and consumer trends to keep the brand relevant and distinctive. Content Marketing & Social Media: Plan and manage the content calendar across social media and other digital platforms. Lead the creation of high-quality content by coordinating photoshoots, video production, and creative assets. Manage day-to-day social media publishing, audience engagement, and community interactions. Campaign Management: Lead the planning and execution of product launches, seasonal campaigns, and brand activations across organic and paid channels. Develop, launch, and optimise social media campaigns across Meta, TikTok, and other relevant platforms. Coordinate campaign execution with photographers, videographers, models, and other creative collaborators to deliver impactful marketing campaigns. Community Growth & Customer Engagement: Build and grow an engaged online community through meaningful content and customer interactions. Develop initiatives that encourage user-generated content, strengthen customer loyalty, and increase brand aff inity. Monitor audience insights and engagement trends to improve customer experience: and community growth. Marketing Performance & Growth: Monitor and analyse the performance of content, campaigns, and marketing activities, producing regular reports with actionable insights. Continuously optimise content and campaigns, testing new ideas and strategies to improve brand awareness, customer acquisition, engagement, and sales. Stay informed on fashion, culture, digital marketing, and consumer trends to identify new opportunities for brand growth. Requirements: 3–5 years of experience: in brand marketing, content marketing, digital marketing, or social media marketing, preferably within the fashion, lifestyle, beauty, or consumer goods industry. Proven experience: developing and executing integrated marketing campaigns, combining organic content and paid social media to drive brand growth and customer acquisition. Hands-on experience: managing advertising campaigns using Meta Ads Manager and/or TikTok Ads Manager, with the ability to optimise campaigns based on performance and ROI. Exceptional content creation, copywriting, and storytelling skills, with the ability to create compelling content across multiple digital platforms. Strong understanding of social media strategy, particularly Instagram and TikTok, including content planning, audience engagement, and community growth. Proficiency in marketing and creative tools, including Meta Business Suite, TikTok Analytics, Google Analytics, Canva, CapCut, or similar platforms. Excellent project management and collaboration skills, with experience: coordinating creative projects and managing multiple campaigns simultaneously. A strong eye for branding, visual aesthetics, and culture, with a genuine passion for fashion, African creativity, and storytelling. Nice to Have: Experience: working with fashion, lifestyle, luxury, or streetwear brands. Experience: with email marketing platforms such as Mailchimp or Klaviyo. Basic photography, videography, or creative direction skills. What You'll Gain The opportunity to shape the voice and growth of a purpose-driven African fashion brand. A creative, fast-paced environment where you'll have the freedom to bring ideas to life and make a real impact. The chance to work closely with the founders and play a key role in building one of Africa's emerging fashion brands. Check how your CV aligns with this job Method of Application Interested and qualified candidates should submit their CV, portfolio, and any relevant work samples to: contact@cinqteos.com using "Brand & Content Marketing Manager Application – [Your Name]" as the subject of the email. Build your CV for free. Download in different templates.