Senior Marketing Manager
AI summary
Wakanow is hiring a Senior Marketing Manager to lead growth marketing across flights, hotels, packages, and travel services in Nigeria. The role covers performance marketing, CRM, partnerships, SEO, content, and budget ownership, with strong emphasis on local consumer insight, digital payments, and revenue and margin performance.
- Owns full-funnel marketing across Google, Meta, TikTok, YouTube, affiliates, email, SMS, and WhatsApp
- Requires OTA, airline, hotel, or e-commerce marketing experience
- Focus on Nigerian consumer insight, travel products, and digital payment behavior
- Covers partnerships with airlines, hotels, banks, fintechs, and telcos
- Involves budget ownership, analytics, CRM, and cross-functional leadership
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- PreferredPractical evidence in sales, hospitality, call_centerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior Marketing Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Wakanow and the role in Not specified.
- Add concrete examples related to sales, hospitality, call_center, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Senior Marketing Manager role in sales, hospitality?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Wakanow before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
The Senior Marketing Manager will combine growth marketing, travel-industry knowledge, commercial judgment, customer insight, and strong local-market execution to drive Wakanow's marketing performance. The role extends beyond advertising to directly influence bookings, revenue, margin, repeat purchases, supplier relationships, and customer trust. Key Responsibilities: Develop an annual and quarterly marketing strategy aligned with booking volume, revenue, margin, customer acquisition, and brand objectives. Plan, launch, and optimize performance marketing campaigns across Google, Meta, TikTok, YouTube, display, affiliates, and other relevant channels. Apply strong knowledge of flight, hotel, holiday package, visa, airport-transfer, travel-insurance, and corporate-travel products, including their buying cycles and margins, to marketing decisions. Build campaigns around Nigerian consumer and cultural insight — local travel motivations, price sensitivity, regional differences, religious and school-holiday periods, diaspora travel, and trust concerns. Own the full customer acquisition and conversion funnel, from awareness through search, payment, confirmation, travel, and post-trip retention. Use GA4, CRM data, attribution tools, dashboards, cohort analysis, and booking data to evaluate and report on marketing effectiveness. Balance booking growth with gross margin, supplier commission, promotional costs, cancelations, refunds, and customer lifetime value. Build segmented email, SMS, WhatsApp, push-notification, and remarketing journeys for abandoned searches, upcoming trips, repeat bookings, and win-back campaigns. Lead credible, persuasive content on destinations, fares, hotels, travel requirements, safety, and travel planning, maintaining a consistent brand voice across all channels. Oversee social media and community management, including creator partnerships and timely response to public complaints or questions. Understand Nigerian digital payment behavior — cards, bank transfers, USSD, wallets, installment options, and payment-provider workflows — and design campaigns and checkout messaging that reduce payment friction. Build co-marketing partnerships with airlines, hotels, banks, fintechs, telcos, travel creators, employers, universities, and tourism organizations. Improve SEO and organic visibility for high-intent searches such as flights from Nigeria, hotel destinations, visa-related travel, and holiday packages. Manage customer trust, reputation, and crisis communication on prices, availability, refunds, cancellations, visa limitations, airline changes, and service disruptions. Work effectively with booking engines, CRM platforms, CDPs, analytics tools, pixels, APIs, marketing automation, and experimentation systems. Lead internal specialists, creative teams, media agencies, vendors, and cross-functional stakeholders in product, sales, finance, and customer service. Allocate and manage budget by channel, season, product, and audience, controlling waste and documenting test-and-learn decisions. Work with legal and operational teams to ensure advertising, customer-data use, pricing claims, promotions, and travel information remain responsible and compliant. Negotiate better commercial terms, promotional support, inventory, creative assets, and campaign cooperation from suppliers and partners. Adapt quickly to exchange-rate pressure, airfare changes, supply disruptions, payment failures, platform changes, and sudden demand shifts. Requirements: Proven experience: in OTA, airline, hotel, or e-commerce marketing. Demonstrated performance-marketing and customer-acquisition results. Strong marketing analytics, attribution, and dashboard skills. Deep understanding of Nigerian consumers and digital behaviour. CRM, retention, and lifecycle-marketing capability. Commercial understanding of margin, revenue, and customer lifetime value. Experience: with partnerships, affiliates, influencers, or travel suppliers. Excellent communication, crisis management, and reputation-management skills. Ability to lead teams, agencies, and cross-functional projects. A test-and-learn mindset with high execution speed. Check how your CV aligns with this job Method of Application Interested and qualified? Go to Wakanow on wakanow.zohorecruit.com to apply Build your CV for free. Download in different templates.