Brand, Media & Influencer Marketing Specialist

AI summary

KingMakers is hiring a Brand, Media & Influencer Marketing Specialist in Lagos to manage BetKing's brand, media and influencer marketing activities. The role involves project management, agency coordination, brand asset management, influencer and ambassador management, and competitor tracking. This is a full-time position requiring a BA/BSc/HND and at least 3 years of experience in marketing and communication.

• Full-time role based in Lagos, Nigeria
• Owns day-to-day brand, media and influencer marketing execution for BetKing
• Requires BA/BSc/HND and minimum 3 years experience
• Involves managing creative and media agencies, brand assets and influencers
• Reports directly to the Head of Marketing with daily updates

Original source description

KingMakers is the leading sports and digital entertainment platform company across the African continent. We are focused on creating opportunity. Opportunity that allows individuals and communities to realise their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for individua... Brand, Media & Influencer Marketing Specialist Job Type Full Time Qualification BA/BSc/HND Experience: 3 years Location Lagos Job Field Marketing and Communication About the job The Brand, Media & Influencer Marketing Specialist owns the day-to-day execution of BetKing's brand, media and influencer marketing activities. This role is the operational engine behind the brand: managing projects end to end, coordinating creative and media agency partners, keeping brand assets current, tracking the competitive landscape, and managing the company's brand ambassadors and influencers. This role exists to ensure campaigns are delivered on time, on brief, on budget and to a consistent brand standard, while keeping the Head of Marketing informed of progress and issues on a daily basis. Key Responsibilities: Brand Project Management Own the day-to-day project management of brand marketing initiatives, driving projects from brief through to delivery Maintain project timelines, trackers and status documents; anticipate risks and resolve bottlenecks before they affect delivery Coordinate cross-functional inputs and keep all stakeholders aligned on scope, deadlines and deliverables Provide the Head of Marketing with daily updates on project status, priorities, blockers and decisions required Creative Agency & ATL Campaign Management Serve as the primary point of contact for the creative agency on above-the-line (ATL) campaigns Brief the agency, review creative output against the brief and brand guidelines, and manage revision rounds through to final approval Coordinate material resizing and adaptation across formats and channels to ensure assets are fit for each placement Follow up with agency partners to share project feedback and secure proof of deployment for delivered work Media Agency & Media Planning Liaise with the media agency on media plans, ensuring plans align with campaign objectives, budgets and timelines Review, challenge and approve media schedules, and track delivery against the agreed plan Collect and file proof of deployment for media placements Brand Asset Management Keep BetKing's media assets and brand asset library current, organized and correctly versioned Ensure the latest approved assets are available to internal teams and external partners and retire outdated materials Safeguard brand consistency across all assets and applications Influencer & Brand Ambassador Management Manage BetKing's permanent brand ambassadors and influencers against a monthly calendar, scope of work and defined deliverables Track ambassador and influencer deliverables, ensure obligations are met, and manage relationships day to day Source, brief and manage campaign-based influencers for specific initiatives Ensure influencer content aligns with brand guidelines, campaign objectives and regulatory requirements: Competitor Tracking & Reporting Monitor competitor brand, media and influencer activity on an ongoing basis Produce regular competitor tracking reports with observations and implications for BetKing Surface relevant trends and opportunities to the Head of Marketing Procurement, Vendors & Invoicing Liaise with the procurement function from the start to the close of each project, ensuring processes are followed and approvals obtained Follow up on vendor invoices and payments to keep partners paid on time and projects unblocked Maintain accurate records of purchase orders, invoices and payment status Reporting Keep the Head of Marketing updated on day-to-day items across all areas of responsibility Compile and present regular status and performance updates as required Requirements: Qualifications Bachelor's degree in Marketing, Communications, Business or a related field 3+ years' experience: in brand, media or marketing project management, ideally within a fast-paced consumer brand, agency, or the betting/gaming, FMCG or telecoms sectors Proven experience: managing creative and media agency relationships Hands-on experience: managing influencers and/or brand ambassadors Strong project management skills with the ability to run multiple projects simultaneously Working knowledge of ATL campaign development and media planning fundamentals Familiarity with procurement processes and vendor/invoice management Excellent organisational, communication and stakeholder-management skills High attention to detail and a strong sense of brand consistency Skills & Competencies Project management and organisation — delivering on time, on budget and on brief Stakeholder and agency management — briefing, reviewing and holding partners to account Attention to detail and brand stewardship Analytical thinking — competitor tracking, reporting and turning insight into action Relationship management with influencers and ambassadors Proactive communication and problem-solving Check how your CV aligns with this job Method of Application Interested and qualified? 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