Manager (Marketing, Recruitment & Admission)

AI summary

The Marketing, Recruitment and Admissions Manager at Tetra Maritime supports student recruitment, admissions, marketing, and enrolment activities for SeaLearn programmes. The role requires proven experience in student recruitment, CRM, and marketing campaigns, focusing on converting prospective students into enrolled fee-paying learners. Maritime education experience is highly advantageous.

• Proven track record in student recruitment and conversion
• Experience in maritime education or training highly advantageous
• On-site full-time role in Lagos, Nigeria

Original source description

← Back to jobs T Manager (Marketing, Recruitment & Admission) Tetra Maritime Lagos On-site Full Time Apply Now → Job Description Tetra Maritime is a leading Nigerian ship owner and operator, providing comprehensive and tailor-made solutions across the oil and gas supply chain, including upstream, midstream, and downstream. Job Purpose The Marketing, Recruitment and Admissions Manager is responsible for supporting SeaLearn's student recruitment, admissions, marketing, and enrolment activities. The postholder will play a key role in attracting prospective students, converting enquiries into applications, guiding applicants through the admissions process, and securing student enrolments that contribute to SeaLearn's recruitment targets and commercial objectives. The role requires a highly motivated individual with proven experience: in student recruitment, customer relationship management, admissions administration, and marketing campaigns. Particular emphasis will be placed on the ability to successfully convert prospective students into enrolled and fee-paying learners. Experience: in maritime education, maritime training, shipping, seafarer development, or related industries would be highly advantageous. Key Responsibilities: Applicants must demonstrate a proven track record of recruiting and converting students into enrolled and fee-paying learners, with evidence of achieving recruitment or sales targets. Student Recruitment and Conversion: Actively recruit students for SeaLearn programmes, professional courses, and maritime training programmes. Respond promptly and professionally to enquiries from prospective students, parents, sponsors, employers, and recruitment partners. Guide prospective students through the full recruitment journey from initial enquiry to enrolment. Conduct follow-up activities to maximise application, offer acceptance, fee payment, and enrolment conversion rates. Maintain regular communication with applicants through telephone, email, social media, and other communication channels. Achieve agreed recruitment, enrolment, and revenue targets. Admissions: Process applications accurately and efficiently in accordance with SeaLearn's policies and procedures. Review applicant documentation and verify admissions requirements. Issue offers, admissions correspondence, and enrolment documentation. Maintain accurate applicant and student records. Support registration, joining, induction, and enrolment activities. Marketing and Lead Generation: Assist in planning and delivering marketing campaigns to promote SeaLearn programmes. Create and distribute marketing content across digital and traditional channels. Support social media, website, email marketing, and promotional activities. Participate in education: fairs, school visits, corporate visits, open days, exhibitions, webinars, and recruitment events. Identify opportunities to increase student enquiries and applications. CRM and Data Management: Maintain accurate records within CRM and student information systems. Track prospective students throughout the recruitment pipeline. Monitor and action enquiry, application, offer, enrolment, and payment conversion rates. Produce recruitment and admissions reports as required. Use data and market intelligence to identify trends and improve recruitment performance. Stakeholder Engagement: Develop productive relationships with schools, colleges, maritime organisations, shipping companies, sponsors, employers, agents, and educational partners. Represent SeaLearn professionally at external events and meetings. Support the development of strategic recruitment partnerships. Continuous Improvement: Ensure consistent improvements in recruitment, admissions, and marketing processes. Keep abreast of developments in higher education, maritime education, digital marketing, and student recruitment practices. Support quality assurance and compliance requirements: relating to admissions and recruitment activities. Key Responsibilities: Applicants must demonstrate a proven track record of recruiting and converting students into enrolled and fee-paying learners, with evidence of achieving recruitment or sales targets. The primary purpose of this role is to generate student enquiries, convert prospects into enrolled and fee-paying learners, and ensure SeaLearn programmes achieve agreed enrolment and revenue targets Student Recruitment and Conversion: Actively recruit students for SeaLearn programmes, professional courses, and maritime training programmes. Respond promptly and professionally to enquiries from prospective students, parents, sponsors, employers, and recruitment partners. Guide prospective students through the full recruitment journey from initial enquiry to enrolment. Conduct follow-up activities to maximise application, offer acceptance, fee payment, and enrolment conversion rates. Maintain regular communication with applicants through telephone, email, social media, and other communication channels. Achieve agreed recruitment, enrolment, and revenue targets. Admissions: Process applications accurately and efficiently in accordance with SeaLearn's policies and procedures. Review applicant documentation and verify admissions requirements. Issue offers, admissions correspondence, and enrolment documentation. Maintain accurate applicant and student records. Support registration, joining, induction, and enrolment activities. Marketing and Lead Generation: Assist in planning and delivering marketing campaigns to promote SeaLearn programmes. Create and distribute marketing content across digital and traditional channels. Support social media, website, email marketing, and promotional activities. Participate in education: fairs, school visits, corporate visits, open days, exhibitions, webinars, and recruitment events. Identify opportunities to increase student enquiries and applications. CRM and Data Management: Maintain accurate records within CRM and student information systems. Track prospective students throughout the recruitment pipeline. Monitor and action enquiry, application, offer, enrolment, and payment conversion rates. Produce recruitment and admissions reports as required. Use data and market intelligence to identify trends and improve recruitment performance. Stakeholder Engagement: Develop productive relationships with schools, colleges, maritime organisations, shipping companies, sponsors, employers, agents, and educational partners. Represent SeaLearn professionally at external events and meetings. Support the development of strategic recruitment partnerships. Continuous Improvement: Ensure consistent improvements in recruitment, admissions, and marketing processes. Keep abreast of developments in higher education, maritime education, digital marketing, and student recruitment practices. Support quality assurance and compliance requirements: relating to admissions and recruitment activities. Requirements: Essential Qualifications: Bachelor's degree or equivalent professional qualification. Relevant qualification or training in marketing, business, communications, education, or a related discipline. Essential Experience: Experience: in student recruitment, admissions, sales, customer relationship management, or business development. Demonstrable experience: of converting enquiries into applications, enrolments, and fee-paying students. Experience: of delivering recruitment campaigns and promotional activities. Experience: of working with CRM or student management systems. Experience: of maintaining accurate records and producing reports. Essential Knowledge and Skills: Excellent interpersonal and communication skills. Strong customer service and relationship-building abilities. Ability to influence prospective students and support informed decision-making. Strong organisational and administrative skills. Ability to work with data and analyse recruitment performance. Proficiency in Microsoft Office and digital communication platforms. Ability to work independently and as part of a team. Desirable Experience: Experience: within maritime education, maritime training, shipping, seafarer development, or a related sector. Experience: recruiting cadets, maritime students, or professional learners. Knowledge of maritime qualifications, STCW training requirements, or higher education: admissions processes. Experience: working with international student recruitment. Benefits: This is a unique opportunity to be part of a high-impact team at the heart of the business. The role offers exposure to strategic decision-making and the potential for career progression within the organization. Apply Now