Sales Strategy Manager
AI summary
Johnvents Foods Limited is hiring a Sales Strategy Manager to develop and execute sales strategies that drive revenue growth, market penetration, and profitability. The role involves translating business objectives into actionable sales plans, monitoring performance metrics, conducting market intelligence, and optimizing route-to-market and channel strategies. The position is based in Ondo, Nigeria, and requires 6 years of experience with a BA/BSc/HND or MBA/MSc/MA qualification.
- Full-time role based in Ondo, Nigeria
- Requires 6 years of relevant experience
- Minimum qualification of BA/BSc/HND, MBA/MSc/MA preferred
- Focus on sales strategy, market intelligence, and channel optimization
- Works cross-functionally with Sales, Marketing, Finance, and Supply Chain teams
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required6+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, factoryThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Sales Strategy Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Johnvents Foods Limited and the role in Not specified.
- Add concrete examples related to sales, retail, factory, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Sales Strategy Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Johnvents Foods Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Johnvents Foods Limited launched Johnvents Pure Cocoa Powder, an everyday beverage that provides 100% cocoa nourishment. It acquired and set up a cocoa product factory in Idanre for the production of Oluji Pure Cocoa Powder, Johnvents Chocolate drink, Cocoa Pops, Cocoa Cube, and other cocoa-based consumer products. Sales Strategy Manager Job Type Full Time Qualification BA/BSc/HND , MBA/MSc/MA Experience: 6 years Location Ondo Job Field Sales and Business Development About the job The Sales Strategy Manager will be responsible for developing, implementing, and optimizing sales strategies that drive revenue growth, market penetration, customer acquisition, channel performance, and profitability for Johnvents Foods. The role will translate business objectives and market intelligence into actionable sales plans, providing the sales leadership team with the insights, tools, targets, performance frameworks, and commercial strategies required to achieve sustainable growth. The successful candidate will work closely with Sales, Marketing, Finance, Supply Chain, Trade Marketing, Distribution, and Business Unit teams to improve sales effectiveness and ensure that commercial decisions are data-driven. Key Responsibilities: Sales Strategy & Planning Develop and execute the annual and periodic sales strategy in alignment with Johnvents Foods' business objectives. Translate company revenue and profitability goals into actionable sales plans. Define sales priorities by product, territory, customer segment, channel, and route-to-market. Develop strategies for market expansion, customer acquisition, channel development, and revenue growth. Identify opportunities to improve sales productivity and commercial performance. Support the development of annual sales budgets, forecasts, and targets. Sales Performance Management Establish and monitor sales performance metrics across sales teams, territories, channels, and products. Analyse actual sales performance against targets and identify gaps. Develop corrective action plans for underperforming territories, products, channels, and teams. Provide management with regular sales performance reports and actionable insights. Monitor sales productivity, conversion rates, customer acquisition, retention, and revenue trends. Develop sales dashboards and management reports to improve visibility of commercial performance. Market & Customer Intelligence Conduct market analysis to identify emerging trends, customer needs, competitor activity, and growth opportunities. Monitor competitor pricing, product launches, promotions, distribution strategies, and market positioning. Analyse customer purchasing behaviour and identify opportunities for increased penetration and wallet share. Segment customers and markets based on commercial potential. Provide insights to support product, pricing, distribution, and promotional decisions. Maintain an up-to-date view of the competitive landscape within the food and FMCG sector. Route-to-Market & Channel Strategy Evaluate and optimize Johnvents Foods' route-to-market strategy. Develop channel-specific strategies for distributors, wholesalers, modern trade, traditional trade, institutional customers, B2B, and other relevant channels. Assess channel profitability, coverage, penetration, and growth potential. Identify distribution gaps and recommend strategies to improve market reach. Develop territory and channel expansion plans. Work with Sales and Distribution teams to improve customer coverage and availability. Pricing & Commercial Strategy Support the development of pricing strategies based on market conditions, competitive positioning, cost structures, and profitability objectives. Analyse price movements and their impact on sales volume, revenue, and margins. Recommend pricing actions, promotional structures, bundles, and commercial initiatives. Evaluate the profitability of different customers, channels, products, and territories. Work closely with Finance to ensure commercial decisions protect gross margins and profitability. Sales Target Setting & Incentives Develop data-driven sales targets for teams, territories, products, and channels. Ensure targets are challenging but achievable and aligned with business capacity. Support the development and review of sales incentive schemes. Analyse incentive performance and recommend adjustments where required. Ensure sales incentives encourage profitable and sustainable growth rather than volume alone. Sales Forecasting & Demand Alignment Develop and maintain accurate sales forecasts using historical performance, market trends, customer demand, seasonality, and planned commercial activities. Work with Supply Chain and Production to align sales forecasts with inventory and production capacity. Identify potential demand and supply gaps. Monitor forecast accuracy and continuously improve forecasting methodologies. Support the Sales team in managing demand fluctuations and market changes. New Market & Business Development Identify new markets, territories, customer segments, and sales channels. Conduct commercial assessments of potential expansion opportunities. Support business cases for new products, markets, and distribution models. Develop strategies to increase penetration in existing markets. Track market-entry initiatives and evaluate their commercial performance. Sales Process & Productivity Improvement Review existing sales processes and identify opportunities for improvement. Develop standardized sales tools, frameworks, templates, and reporting structures. Improve sales pipeline management and opportunity tracking. Identify inefficiencies affecting sales productivity and recommend solutions. Support the implementation and effective use of CRM and sales management systems. Promote data-driven sales management across the organization. Trade & Promotional Strategy Work with Marketing and Sales teams to develop commercially effective trade promotions and sales campaigns. Analyse the effectiveness and ROI of promotions. Recommend promotional calendars based on seasonality, customer behaviour, and business priorities. Monitor promotional execution and post-campaign performance. Identify opportunities to improve trade spend effectiveness. Ensure promotional activities support both volume growth and profitability. Cross-Functional Collaboration Work closely with: Sales Sales targets, territory planning, performance management, pipeline development, and execution. Marketing Brand strategy, campaigns, product launches, promotions, and customer insights. Finance Budgeting, profitability, pricing, margins, sales incentives, and commercial analysis. Supply Chain Demand forecasting, inventory availability, distribution, and service levels. Production Production planning and alignment with market demand. Business Leadership Strategic planning, growth initiatives, market expansion, and business performance. Qualifications & Experience: Education: Bachelor's degree in Marketing, Business Administration, Economics, Finance, Statistics, Management, or a related discipline. MBA or professional qualification is an advantage. Experience: Minimum of 6years of experience: in sales strategy, commercial planning, sales operations, business intelligence, category management, or related commercial functions. At least 4 years in a strategic or managerial sales/commercial role. Strong experience: in FMCG, food manufacturing, consumer goods, retail, distribution, or related industries is strongly preferred. Demonstrable experience: using data and market intelligence to drive sales decisions. Experience: working with multiple sales channels and distribution models is advantageous. Check how your CV aligns with this job Method of Application Interested and qualified candidates should send their CV to: recruitment@johnvents.com using the job title as the subject of the email. Build your CV for free. Download in different templates.