Digital Marketer
AI summary
Option Finance Services (OFS) is hiring a full-time Digital Marketer based in Lagos to lead digital marketing strategy, social media management, content creation, and lead generation for its loan products. The role focuses on driving qualified loan leads, improving brand visibility, and supporting business growth through paid and organic digital campaigns. Candidates need a Bachelor's Degree or HND and at least 2 years of digital marketing experience.
- Full-time, office-based role in Lagos with field activities as required
- Focus on generating qualified loan leads and improving conversion rates
- Requires Bachelor's Degree or HND and minimum 2 years' experience
- Experience in financial services, fintech, or microfinance is an added advantage
- Professional certifications in digital marketing are desirable
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required2+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, finance, MarketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketer evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Option Finance Services, OFS and the role in Not specified.
- Add concrete examples related to sales, finance, Marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Digital Marketer role in sales, finance?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Option Finance Services, OFS before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Use AI to apply better
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Original source description
Digital Marketer Job Type Full Time , Onsite Qualification BA/BSc/HND , Professional Certificate Experience: 2 years Location Lagos Job Field Marketing and Communication Department: Marketing & Business Development Reports To: Head of Sales & Business Development / General Manager Location: Office-Based (Field activities as required) Job Summary The Digital Marketing Officer is responsible for developing, implementing, and managing OFS's digital marketing strategy to increase brand awareness, generate quality loan leads, improve customer engagement, and support business growth. The role focuses on using digital channels to attract potential borrowers, promote the company's loan products, and convert online prospects into paying customers while maintaining the company's professional brand image. Key Responsibilities: Digital Marketing Strategy Develop and execute digital marketing campaigns aligned with the company's business objectives. Create strategies to generate qualified loan leads through digital platforms. Identify new digital opportunities to increase customer acquisition. Prepare and manage the digital marketing calendar. Social Media Management Manage the company's social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, WhatsApp Business, etc.). Create engaging and informative content that promotes the company's loan products and services. Increase followers, engagement, and brand visibility. Respond promptly to customer inquiries received through digital channels. Content Creation Design marketing flyers, banners, videos, and promotional materials. Write compelling marketing copy, captions, and advertisements. Produce educational financial content to build customer trust. Coordinate photo and video coverage of company activities. Lead Generation Generate qualified leads through paid and organic digital campaigns. Manage Facebook, Instagram, Google, and other online advertising campaigns. Track and nurture digital leads until they are handed over to the Sales Team. Maintain a digital lead database and monitor conversion rates. Email & SMS Marketing Develop and execute email marketing campaigns. Send promotional messages, newsletters, and customer updates. Maintain customer mailing lists and segmentation. Analytics & Reporting Monitor campaign performance using digital analytics tools. Measure return on investment (ROI) for digital campaigns. Prepare weekly and monthly marketing performance reports. Recommend improvements based on campaign performance. Collaboration Work closely with the Sales Team to convert leads into customers. Support product launches and promotional campaigns. Coordinate with external agencies and vendors where necessary. Key Performance Indicators (KPIs) Number of qualified digital leads generated monthly. Lead-to-customer conversion rate. Monthly loan value generated from digital leads. Cost per lead (CPL). Return on advertising spend (ROAS). Website traffic growth. Social media follower growth. Engagement rate across digital platforms. Reach and impressions of marketing campaigns. Website conversion rate. Email open and click-through rates. Customer response time on digital platforms. Brand awareness metrics. Monthly content production target. Campaign ROI. Qualifications Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, Digital Marketing, Computer Science, or a related discipline. Minimum of 2 years' experience: in digital marketing or social media management. Experience: in financial services, fintech, or microfinance is an added advantage. Professional certifications in Digital Marketing (Google, Meta, HubSpot, etc.) are desirable. Skills and Competencies Technical Skills Social Media Marketing. Facebook and Instagram Ads. Google Ads. Search Engine Optimization (SEO). Search Engine Marketing (SEM). Email Marketing. Content Marketing. Graphic Design (Canva, Adobe Photoshop, CorelDRAW or similar). Video Editing (CapCut, Premiere Pro, Filmora or similar). Website Content Management. Google Analytics. Microsoft Office Suite. Personal Attributes Highly creative and innovative. Self-motivated and result-oriented. Strong work ethic and integrity. Passion for digital marketing and emerging technologies. Positive attitude and willingness to learn. Professional appearance and conduct. Check how your CV aligns with this job Method of Application Interested and qualified candidates should forward their CV to: hr@optionfinancialservices.com, jaiyeeduns@outlook.com using the position as subject of email. Build your CV for free. Download in different templates.