Senior Analyst, Digital Marketing
AI summary
Paga Nigeria is hiring a Senior Analyst, Digital Marketing on a hybrid basis to lead growth-focused digital campaigns across B2B and B2C products. The role covers app marketing, performance marketing, SEO, media buying, email marketing, and campaign analytics, with strong emphasis on data-driven strategy and KPI ownership. Candidates need at least 5 years of digital marketing or growth marketing experience and relevant digital skills.
- Hybrid role based in Nigeria with broad digital marketing ownership
- Focus on app marketing, performance marketing, SEO, and media buying
- Requires minimum 5 years digital marketing or growth marketing experience
- Involves campaign budgeting, reporting, and cross-functional collaboration
- NYSC completion and Bachelor's degree with minimum 2:1 required
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Hybrid contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior Analyst, Digital Marketing evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Paga Nigeria and the role in Not specified.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Senior Analyst, Digital Marketing role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Paga Nigeria before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
We are in search of a strategic, creative and result driven digital marketer. As a Digital Marketing Associate at Paga, you will be charged with the responsibility of growing the company’s consumer base through digital marketing. You will be responsible for developing growth centered strategies, covering our B2B and B2C product and service offerings. You will also be charged with managing digital campaigns from start to finish; budgeting, media buying, vendor management, reporting, and collaborating with the Product Management team to execute on performance driven campaigns. You will also regularly align with internal stakeholders such as central design teams, growth, commercial, and legal to mention a few. Our ideal candidate is someone with substantial working experience: in app marketing, data analysis, performance marketing, SEO, data analytics, media buying, email marketing, campaign management, content marketing and social media marketing. The work you do will solve a clearly scoped problem-space with defined KPIs and you will continuously seek improvements in performance and quality. Primary Responsibilties Monitor performance metrics to ensure KPIs are met. Grow Paga’s customer base, particularly through robust app marketing. Set up A/B testing with reporting and optimize performance based on findings. Lead our content marketing effort and ensure content aligns with current company priorities with quarterly content updates. Improve customer activity and retention through strategic and data driven digital campaigns. Work with brand & central teams to update and create best-in-class templates. Drive traffic to Paga’s website and optimize for lead generation and conversions. Run and monitor marketing initiatives such as email campaigns, newsletters and paid media. Analyze digital/consumer data to draw key recommendations around product optimization (App and web). Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Work with Head of Marketing to coordinate on tracking, reporting, and analysis. Manage creative agency to develop assets required for digital marketing. Identify audience segments and work with consumer marketing lead to segment and aid in CRM record updates. Contact and partner with relevant 3rd party ad suppliers to boost digital campaigns. Prepare accurate and insightful reports on all digital campaigns. Collaborate with the product team to execute on performance driven campaigns. Develop and implement SEO and PPC strategies. Design and implement performance-driven digital marketing campaigns—spanning social, search, and email—to enhance brand visibility and maximize online engagement. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Own email nurture programs, including strategy, content, and execution. Knowledge and Skill Requirements: Creative thinking and innovative approach to solving challenges. Experience: in working with ads (Google Ads, Facebook, LinkedIn) Knowledgeable/comfortable with technology. Must have completed the mandatory NYSC. Knowledge of e-commerce, retail, payments, banking and/or fintech consumer markets. Excellent written and oral communication skills. Must be able to work in a high-velocity, high-performance environment. Bachelor’s Degree with a minimum of 2:1 in a relevant field; digital certifications will be an advantage. Experience: in building or leading an integrated digital marketing team. A rudimentary understanding of Financial services, particularly Money Transfer and Mobile commerce. A minimum of 5 years’ experience: in digital marketing or product/growth marketing. Key Competencies: Strong attention to detail. Proactive by nature and able to come up with new thinking that adds value and innovation to the work we do. A strong focus on metrics in measuring and demonstrating success. Demonstrated ability to multi-task and manage competing priorities. Ability to enjoy a high pace, quickly adapt to change, and prioritize work effectively according to goals. Strong desire to go above and beyond to produce the best work results possible! At Paga we embrace ownership and results-oriented execution. Ability to consume and analyze market and consumer insights, to utilize them for commercial advantage. Passionate about your job and enjoy a fast-paced working environment. Flexible and take personal ownership of hands-on delivery. Ability to embrace the varied nature of the job. Excellent interpersonal skills along with the resilience and ability to collaborate with or lead cross-functional teams. A detail-oriented planner and experienced in project management. Excellent communication skills – verbal, non-verbal and written. Bright, quick thinking and self-confident. Ability to take ownership; self-driven, hardworking and gets actively involved. Ability to work in a team and highly dependable in delivering according to set tasks. A decisive and data-driven digital marketing enthusiast. A proven problem analyst and problem-solver with critical thinking skills, good judgement and decision-making ability. Ability to actively listen and give clear, constructive feedback. How to Apply Interested and qualified candidates should: Click here to apply online View all Jobs in Nigeria