Regional Marketing Specialist, NE
AI summary
Moniepoint Incorporated is hiring a Regional Marketing Specialist for the North East region of Nigeria. The role focuses on driving brand dominance, customer acquisition, and market share growth through strategic local marketing campaigns, sales support, community engagement, and budget management. Candidates need a Bachelor's degree and 4–6 years of marketing experience in Financial Services, FMCG, or Telecommunications.
- Strategic regional marketing role covering brand management, activations, and sales support
- Requires 4–6 years of progressive marketing experience in Financial Services, FMCG, or Telecoms
- Bachelor's degree in Marketing, Business Administration, or related field required
- Involves managing regional marketing budget with strict variance targets
- Focus on community engagement, stakeholder relations, and local market penetration
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required4+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, finance, MarketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Regional Marketing Specialist, NE evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Moniepoint Incorporated and the role in Not specified.
- Add concrete examples related to sales, finance, Marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Regional Marketing Specialist, NE role in sales, finance?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Moniepoint Incorporated before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
You will be responsible for driving brand dominance and customer acquisition within your assigned region. By leveraging localized insights, you will ensure Moniepoint is the first choice for consumers and that our physical and digital presence translates into measurable growth in market share and accounts opened. The Regional Marketing Specialist is a strategic bridge between central brand directives and local market execution. What you will do Strategic Planning & Budgeting: ROI Analysis: Track the "Cost Per Acquisition" (CPA) for all regional activities to ensure high-impact spending. Campaign Planning: Develop quarterly regional marketing calendars aligned with the bank’s national strategy but tailored to local cultural/economic nuances. Financial Oversight: Manage the regional marketing budget; perform monthly reconciliations and ensure all vendors are onboarded and paid per procurement policy. Local Brand & Identity Management: Branding Implementation: Act as the "Brand Guardian" for the region, ensuring all branches, ATMs, and signage meet corporate visual identity standards. Local Media Buying: Identify and manage high-impact local visibility opportunities (e.g., regional radio, billboards in high-traffic markets, or community sponsorships). Competitor Intelligence: Monitor local competitor moves and provide monthly reports on their pricing, visibility, and tactics. Sales Support & Market Activations: Sales Enablement: Provide the regional sales team with the necessary collateral (flyers, branded merchandise, and digital assets) to close leads effectively. Neighborhood Activations: Design and execute high-energy "storming" exercises in key markets, transport hubs, and residential clusters to generate immediate leads. Community & Relationship Marketing (Added Duties): Stakeholder Engagement: Build relationships with local traditional rulers, trade unions, and community leaders to facilitate "entry" into new market segments. Customer Feedback Loop: Conduct informal focus groups or surveys during activations to gather insights on local pain points and product gaps. CSR Coordination: Identify local charitable or community causes that align with the bank’s values to boost regional goodwill. Who you are Education: & Experience: Education: Bachelor’s Degree in Marketing, Business Administration, or a related field. Experience: 4–6 years of progressive marketing experience, ideally within the Financial Services, FMCG, or Telecommunications sectors. What success looks like Cards Sold: Direct impact on the volume of new accounts opened via regional sales initiatives and marketing led activations. Budget Efficiency: Maintaining a variance of less than 5% between planned and reconciled campaign spend. State Penetration Ratio: Growing the bank’s market share within specific districts compared to total addressable population. Top of Mind Awareness (TOMA): Increasing the percentage of consumers in the region who name our bank first when asked about financial services. Key Skills & Competencies: Event & Project Management: Proven track record in planning, coordinating, and executing large-scale events and marketing activations end-to-end. Data Analysis: Proficient in analyzing market data and performance metrics to derive actionable insights and inform decision-making. Vendor Management & Negotiation: Exceptional negotiation skills with a demonstrated ability to build strong vendor relationships and secure optimal contract terms. How to Apply Interested and qualified candidates should: Click here to apply online View all Jobs in Nigeria Gombe State