Senior Brand Designer

AI summary

Paystack is hiring a Senior Brand Designer in Lagos to lead creative direction and hands-on design across brand, marketing, product storytelling, and launch moments. The role requires 5+ years of experience in brand and motion design, strong art direction skills, and a portfolio showing both directed and personally made work. This is a full-time, hybrid Lagos-based position.

• Senior individual contributor role combining art direction with hands-on design work
• Full-time hybrid position based in Lagos, Nigeria
• Requires 5+ years of design and art direction experience
• Focus on brand design, motion design, and creative direction across multiple surfaces
• Opportunity to shape Paystack's brand system and creative standards

Original source description

Africa has millions of payments everyday day, but very few happen online. In Nigeria, just about 1% of transactions happen online. There are many barriers businesses have to face to accept payments online and that’s what Paystack is fixing. We're making progress. We've simplified the previously difficult customer experience, reduced integration time... Senior Brand Designer Job Type Full Time , Hybrid Qualification BA/BSc/HND Experience: 5 years Location Lagos Job Field Marketing and Communication About Senior Brand Designer role We're looking for a Senior Brand Designer who leads with art direction and executes with craft. You'll shape how Paystack shows up across brand, marketing, product storytelling, and launch moments, and you'll set a creative bar that levels up everyone around you. This is a senior individual contributor role for someone who is equally strong at two things: finding the visual idea inside a brief and building it themselves. You'll direct across illustration, motion, photography, and video, and you'll also do the hands-on work, especially in brand and motion design. If you want to direct but not make, this isn't the role. If you want to make but not think strategically, it isn't either. You'll report to the Design Studio Lead and take full ownership of high-priority projects from early concept through polished execution. The Studio already has strong illustration and motion capabilities, so what we're adding is a sharp art director who can raise the ceiling on the work and sharpen the output of the whole team. This is a full-time Lagos-based role. We'll trust you to Lead creative direction on high-priority work. From storytelling campaigns and product launches to web, social, events, presentations, and merch, you'll find the visual idea inside a brief and carry it through to polished execution. Build the brand system for scale. You'll create a library of assets, templates, and guidelines that let cross-functional partners ship brand-aligned work independently, and define how non-design teams do this well using AI tools. Design and animate the work, hands-on. Day to day, you'll be making the actual thing: campaign key visuals, social and web assets, motion pieces, launch graphics, event and merch design, and presentation systems. This is a making role as much as a directing one. Turn product and business stories into visual systems. You'll make Paystack feel clear, trustworthy, useful, and distinctive across every surface people encounter it. Direct across disciplines. You'll set the art direction for projects involving illustration, motion, photography, and video, working with teammates and external collaborators as needed. Ship across the full range of surfaces. A typical month might move from a launch campaign to a set of animated social posts to a pitch deck to event collateral. You'll size the work realistically and deliver it finished. Partner with Brand Storytelling. You'll shape the creative approach behind briefs and deliver work that serves both brand and business goals. Raise the bar. You'll bring sharp creative judgment to the team by sharpening ideas and improving execution, including work that isn't your own. Present and defend your thinking. You'll explain the reasoning behind your creative choices clearly enough that stakeholders understand how the work answers the brief. Give and receive feedback. You'll join design crits, share work early, and help the team sharpen its taste collectively. You'll thrive in this role if you Craft & art direction 5+ years of design and art direction experience, ideally at a technology startup, agency, or product-led company. You are hands-on and senior in both brand and motion design. Your portfolio shows work you personally directed and work you personally made, and we can tell which is which. Your portfolio shows strong conceptual thinking, you can move past "this looks nice" to a clear idea, a reason it works, and metaphors that connects with the audience. You have excellent taste and visual judgment: a sharp eye for good design and can tell when something is almost working and name exactly what needs to change. You're obsessive about the details that make work feel finished: image quality, styling, spacing, texture, colour balance, consistency, and production quality. Proficient in Figma, Adobe Creative Cloud, and Google Slides. Working across mediums & tone You have a sensitivity to brand tone: knowing when work should feel expressive, restrained, commercial, editorial, functional, or story-led, and how to stay distinctive without tipping into decoration for its own sake. You know how to make brand work that's useful and beautiful — work that clarifies a message, supports a story, and builds trust. You've built templates, guidelines, or asset libraries that help a brand scale consistently across teams. Judgement, critique & delivery You can turn loose input into a clear creative direction: defining the visual problem, setting constraints, identifying references, and explaining why weaker directions should be dropped. You give art-direction critique that's specific and useful You can collaborate with other senior creatives: debating direction, pressure-testing ideas, and pointing out weak spots, without getting defensive or precious about your own work. You're imaginative but realistic; you understand timelines, resources, and production constraints, and can share clear execution estimates for your work. You're comfortable presenting creative work to stakeholders and explaining the reasoning behind your decisions. Bonus points if you Have experience: on brand or product campaigns for technology companies. Have turned product UI into strong marketing or campaign visuals. Have built or prototyped with AI tools, or have a deep appreciation for design engineering and emerging creative workflows. Have experience: collaborating with photographers, filmmakers, illustrators, or animators — useful but not required; this role doesn't need deep photo or video production experience. Love helping other designers learn and grow, and are open to learning from them too. Check how your CV aligns with this job Method of Application Interested and qualified? Go to Paystack on careers.paystack.com to apply Build your CV for free. Download in different templates.