Senior CRM Manager - Lifecycle & Retention
AI summary
M-KOPA is hiring a Senior CRM Manager to own lifecycle CRM strategy and execution across African markets. The role focuses on building automated customer journeys, running retention experiments, and scaling successful programmes using tools like CleverTap and Braze. Based in Lagos, this full-time position requires 6+ years of CRM or lifecycle marketing experience in high-frequency engagement businesses.
- Own end-to-end lifecycle CRM strategy and execution
- Build automated journeys in CleverTap, Braze, or MoEngage
- Run rigorous A/B experiments on messaging and timing
- Scale retention programmes across 4 African markets
- 6+ years CRM or lifecycle marketing experience required
- Full-time role based in Lagos, Nigeria
AI job guide
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AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required6+ years of relevant experienceThe job post includes a minimum experience signal.
- PreferredPractical evidence in sales, call_center, no_experienceThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior CRM Manager - Lifecycle & Retention evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to M-KOPA and the role in Not specified.
- Add concrete examples related to sales, call_center, no_experience, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Senior CRM Manager - Lifecycle & Retention role in sales, call_center?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research M-KOPA before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go PayGo solar energy for off-grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of cus... Read more about this company Senior CRM Manager - Lifecycle & Retention Job Type Full Time Qualification BA/BSc/HND Experience: 6 years Location Lagos Job Field Customer Care, Success and Service What You'll Do You'll own lifecycle CRM strategy and execution end to end. Build automated customer journeys in CleverTap, run experiments on messaging and timing, analyse retention and repayment cohorts, and scale successful programmes across markets. Partner with Product, Commercial, and Operations teams to turn customer behaviour into retention and growth opportunities. Your Core Responsibilities: Build and scale multi-channel lifecycle programmes: design onboarding, retention, churn prevention, and upsell journeys across SMS, WhatsApp, push, and in-app messaging Design behavioural trigger-based upsell systems: move customers from entry products (smartphones/e-bikes) to higher-value bundles (digital loans, insurance, device protection) based on payment behaviour and engagement signals Run rigorous experiments: A/B test messaging, timing, incentives, and offers with clear hypotheses and statistical rigour, then turn wins into repeatable playbooks Own retention economics: track and optimise LTV, cohort retention, renewal rates, and upsell performance, translating insights into action Scale what works across markets: turn successful experiments into documented frameworks that enable teams to execute retention initiatives across 4 African markets Your Environment Tech Stack: CleverTap, Braze, MoEngage, or similar Analytics: Mixpanel, Amplitude, Looker Channels: WhatsApp, SMS, push, in-app messaging, telesales What You Need 6+ years building and scaling CRM or lifecycle marketing, ideally in businesses where daily or weekly customer engagement drives retention and revenue. You've built CRM systems, not just optimised them, whether migrating platforms (Mailchimp → Braze), designing journey architecture from scratch, or scaling programmes across markets. You're hands-on in CRM platforms daily, personally building journeys in tools like Braze, CleverTap, MoEngage, Customer.io, or Iterable. You think in business outcomes, your achievements mention LTV growth, retention revenue, upsell rates, renewal improvements, not just open rates or engagement metrics. You run rigorous experiments, designing tests with clear hypotheses, control groups, and measurable success criteria. You bring fresh eyes to lifecycle marketing, someone who's introduced gamification, loyalty programmes, streaks, badges, or other non-obvious engagement mechanics into a retention strategy, and can talk about what worked, what didn't, and why. Relevant backgrounds we're interested in: MVNO experience, super-apps with daily engagement models, mobile gaming with daily retention mechanics, prepaid subscription services, or B2C fintech/subscription businesses where high-frequency engagement drives the model. Bonus, not required: exposure to performance or paid marketing (paid social, paid search, app install campaigns), and a point of view on how acquisition spend and targeting could connect to retention outcomes. This isn't something you'd own, we're just genuinely interested in how you think about it. Check how your CV aligns with this job Method of Application Interested and qualified? Go to M-KOPA on jobs.ashbyhq.com to apply Build your CV for free. Download in different templates.