Market & Business Development Officer

AI summary

SIG Veggies, a premium fresh vegetable brand in Abuja, is hiring a field-based Market & Business Development Officer to build and manage relationships with farmers and institutional buyers. The role focuses on market intelligence, customer development, farmer network building, and securing consistent supply and demand across Abuja and surrounding markets. This is a full-time position with a two-month probation and an immediate start.

• Field-based relationship and sales role focused on Abuja markets
• Build and manage both farmer and customer networks
• Full-time position with 2-month probation
• Start date is as soon as possible
• Involves market intelligence, pricing monitoring, and competitor tracking

Original source description

Market & Business Development Officer at SIG Veggies - SIG Agroenterprise Limited ⏲ Sep 9, 2026, 9:10 AM ⋕ View all Sales & Business Development jobs SIG Veggies, a brand of SIG Agroenterprise LTD, is a premium fresh vegetable brand focused on supplying high-quality, fresh and reliable vegetables to customers across Abuja and surrounding markets. We are building a reliable farm-to-market network that connects quality vegetable farmers with businesses that need consistent supply — including supermarkets, restaurants, hotels, food businesses, processors, wholesalers and other institutional buyers. We are recruiting to fill the position below: Job Title: Market & Business Development Officer Location: Abuja (FCT) Employment Type: Full-time Probation: 2 Months Start Date: As Soon As Possible Job Summary This is a field-based relationship and sales role. You will spend your time speaking with farmers, visiting markets and businesses, identifying opportunities, understanding demand, negotiating supply arrangements and building long-term commercial relationships on behalf of SIG Veggies. We are looking for an energetic, commercially minded Market Development & Business Development Officer to help us grow this network. The Role You will identify what vegetables the market needs, determine who can supply them, develop relationships with reliable farmers and secure customers who are willing to buy consistently. Your job is ultimately to help SIG Veggies answer two important questions: “What does the market need?” and “Where can we reliably get it?” The successful candidate will be responsible for developing both our customer network and farmer network. Key Responsibilities: Customer & Market Development: Negotiate supply agreements and commercial arrangements on behalf of SIG Veggies within approved company guidelines. Develop long-term relationships that lead to repeat orders and predictable demand. Build a strong pipeline of potential customers and consistently follow up on opportunities. Regularly engage existing and potential customers to understand their vegetable requirements. Identify customer needs including preferred vegetables, quality specifications, quantities, purchasing frequency and delivery requirements. Prospect supermarkets, restaurants, hotels, food businesses, processors, wholesalers and other institutional buyers. Identify and develop relationships with potential customers across Abuja and surrounding markets. Farmer Relationship Development: Identify and develop relationships with reliable vegetable farmers across Abuja and surrounding states. Help build a trusted network of farmers that SIG Veggies can grow with over time. Maintain strong relationships with farmers to ensure access to reliable supply when customers require it. Maintain regular communication with farmers to understand what they are growing, expected harvest periods and available quantities. Negotiate supply arrangements with farmers on behalf of SIG Veggies. Build a network of climate-smart, commercially oriented and reliable vegetable farmers. Understand farmers' production plans and identify potential supply opportunities. Market Intelligence: Gather information on competitor pricing and market conditions. Provide regular market feedback to management to help SIG Veggies make better production and purchasing decisions. Track customer preferences and changing purchasing patterns. Monitor vegetable prices, demand and availability across relevant Abuja markets. Identify vegetables experiencing increased or declining demand. Sales & Business Development: Follow up consistently with prospects and existing customers. Work with the farm and operations team to align customer demand with available supply. Help secure orders ahead of harvest where possible. Support the company in reducing wastage by connecting available produce with appropriate buyers. Generate new business opportunities through calls, WhatsApp, referrals, networking and physical visits. Convert qualified prospects into active customers. Relationship Management: Maintain regular contact with customers and farmers. Represent SIG Veggies professionally during all business engagements. Ensure commitments made to customers and farmers are properly communicated internally. Build trust through professionalism, responsiveness and consistency. Keep accurate records of customers, farmers, requirements, conversations and agreements. What we are asking for: We are looking for someone who is commercially driven, confident and comfortable talking to people every day. Performance & KPIs Performance will be measured based on clearly defined monthly targets, which may include: Reliable supply relationships developed. Supply agreements negotiated. Market intelligence and reporting. Repeat orders and customer retention. New qualified customers developed. Customer sales generated. Overall contribution to revenue and supply reliability. New active customers acquired. Vegetable supply secured. New farmers onboarded. Probation: The successful candidate will undergo a 2-month probation period. During probation, we will evaluate your ability to: Develop customers. Build relationships. Generate qualified leads. Follow up consistently. Develop farmer relationships. Negotiate effectively. Generate measurable commercial results. Understand the Abuja vegetable market. Who Will Do Well in This Role: You will do well if you are the type of person who: Doesn't just collect contacts. You turn relationships into business. Doesn't wait for farmers to call. You maintain the relationship. If you are highly social, commercially minded, persistent, organised and genuinely interested in building a career in agriculture, fresh produce and business development, we would like to hear from you. Doesn't wait for customers to come. You go looking for them. Doesn't just report market information. You use it to identify opportunities. Requirements: Willingness to travel around Abuja and surrounding areas as required. Strong knowledge of Abuja markets, major commercial areas and surrounding locations. 3–5 years of experience: in sales, marketing, business development, agribusiness or a related field. Ability to build and maintain long-term business relationships. Target-driven and comfortable working with measurable KPIs. Good record-keeping and reporting skills. You do not necessarily need to be an agronomist — but you must be able to understand the commercial side of vegetable production and develop enough knowledge of the products you are selling and sourcing. Experience: in fresh produce, agriculture, FMCG, food distribution, wholesale, retail or agribusiness will be highly advantageous. Agriculture Experience: Is an Advantage Strong follow-up skills — you should not need to be reminded to follow up with a prospect or farmer. Self-motivated and able to work independently. Ability to understand market demand and translate it into commercial opportunities. Existing relationships with farmers, vegetable traders, supermarkets, restaurants, food businesses or other relevant buyers will be a strong advantage. Strong communication and negotiation skills. Comfortable making phone calls, visiting businesses and engaging people in the field. What the Job Will Look Like: This is not a desk-only marketing position. Your day may involve: Visiting a farm to assess a potential supplier relationship. Speaking with farmers about their upcoming harvest. Checking market prices. Negotiating a supply agreement. u should enjoy meeting people, building relationships and making deals happen. Visiting a restaurant to discuss becoming their vegetable supplier. Reporting market demand and supply opportunities to management. Bringing a prospective customer to visit the SIG Veggies farm. Following up with a customer about a potential order. Calling a supermarket to understand their weekly vegetable requirements. Salary N100,000 / month + Performance Bonuses (base salary is supplemented by performance bonuses for achieving agreed monthly KPIs). How to Apply Interested and qualified candidates should send their CV to: sigveggies@gmail.com using "Market & Business Development Officer" as the subject of the email. Note Only candidates who meet the experience: and Abuja market knowledge requirements: will be considered. SIG Veggies — Fresh. Healthy. Delicious. Application Deadline: 30th September, 2026. View all Jobs in Nigeria Abuja