Marketing Manager
AI summary
Stova Industries Limited, an FMCG home and personal care manufacturer based in Lagos, is hiring a Marketing Manager in Ibafo, Ogun State. The role involves leading integrated brand and marketing strategies across ATL, BTL, digital, social, and trade channels, managing media spend, and using consumer insights to drive growth and revenue in a competitive FMCG environment.
- Full-time role based in Ibafo, Ogun State
- FMCG marketing leadership across ATL, BTL, digital, social, and trade channels
- Requires strong brand strategy, data-driven decision-making, and media insight
- Involves budget management, media agency coordination, and KPI tracking
- Focus on consumer insights, market intelligence, and product innovation support
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, security, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full-time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Marketing Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Stova Industries Limited and the role in Not specified.
- Add concrete examples related to sales, security, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobgurus Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobgurus Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Marketing Manager role in sales, security?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Stova Industries Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Marketing Manager Job at Stova Industries Limited | Jobgurus Toggle navigation Jobs Job Seekers Aptitude Test Scholarships Register Sign in Employer? Post a Job CLICK HERE TO JOIN OUR WHATSAPP CHANNEL Marketing Manager Job at Stova Industries Limited Stova Industries Limited is a proud leader in the home and personal care product manufacturing sector in Nigeria. Since our founding in Lagos in 2005, we have dedicated over 15 years to developing a diverse portfolio of innovative and creative products. Our extensive range is designed to appeal to every home, driven by our commitment to quality and consumer needs. We are recruiting to fill the position below: Job Position: Marketing Manager Job Location: Ibafo, Ogun Employment Type: Full-time Job Summary The Marketing Manager will be responsible for the strategic development, execution, and optimization of integrated marketing and brand strategies across the FMCG product portfolio. The role requires a strong blend of creative brand leadership, data-driven decision-making, and digital and media insight capability to drive brand growth, market share, and revenue performance in a highly competitive FMCG environment. Responsibilities: and What success looks like Brand Strategy & Campaign Execution: Responsibilities: Develop and execute annual brand and marketing strategies aligned with business objectives. Lead end-to-end 360° integrated marketing campaigns across ATL, BTL, digital, social media, and trade channels. Ensure consistent and impactful brand messaging across all consumer touchpoints. What success looks like: Annual brand and marketing strategy is documented, approved, and actively used to guide campaign planning and business decisions. 360° campaigns are delivered end-to-end across ATL, BTL, digital, social, and trade with clear timelines, owners, and post-campaign reviews. Brand messaging and visual identity are consistently applied across all consumer touchpoints, with deviations identified and corrected quickly. Campaign performance is reviewed against brand and commercial objectives, and learnings are fed into future campaigns. Digital & Media Strategy: Responsibilities: Develop and implement data-driven digital marketing strategies across social media, performance marketing, and online platforms. Analyse media performance (TV, radio, OOH, digital) to optimize spend and campaign effectiveness. Work closely with media agencies to ensure efficient media buying, targeting, and ROI optimization. Track digital KPIs such as engagement, reach, conversion, and brand sentiment. What success looks like: Digital strategy covers social, performance, and online platforms with clear channel roles, content pillars, and audience targeting. Media performance across TV, radio, OOH, and digital is analysed regularly; spend is shifted toward best-performing channels and formats. Media agency work is managed through clear briefs, scorecards, and review meetings; buying, targeting, and ROI improve over time. Digital KPIs such as engagement, reach, conversion, and brand sentiment are tracked in dashboards, reviewed, and acted upon. Market Intelligence & Consumer Insights: Responsibilities: Monitor market trends, competitor activity, and consumer behaviour using research tools and retail audit data. Translate insights into product innovation, packaging improvements, and targeted promotional activities. What success looks like: Market trends, competitor activity, and consumer behaviour are monitored continuously and shared in actionable insight briefs. Insights directly inform product innovation, packaging improvements, and promotional activities, with decisions documented. Retail audit and research data are used to identify gaps and opportunities; recommendations are implemented and reviewed. Marketing decisions are clearly linked to consumer, category, and competitor evidence rather than assumptions. Financial & Budget Management: Responsibilities: Manage and optimize the annual marketing (A&P) budget. Ensure strong ROI through continuous evaluation of campaign and media spend. Monitor product performance (volume, value, margin). What success looks like: Annual A&P budget is planned, allocated by brand, channel, and campaign, and managed within approved limits. Campaign and media spend are continuously evaluated for ROI; underperforming activities are paused, corrected, or stopped. Product performance (volume, value, margin) is monitored; marketing actions are adjusted to protect or improve brand profitability. Budget reallocations are justified with clear rationale and tracked for impact. Cross-Functional & Stakeholder Management: Responsibilities: Collaborate with Sales and Trade Marketing to ensure strong market execution and visibility. Work with Supply Chain and R&D teams for successful new product development (NPD) and launches. Manage external creative, PR, and media agencies for campaign delivery. What success looks like: Sales and Trade Marketing collaborate on market execution and visibility plans; execution gaps are identified and resolved jointly. Supply Chain and R&D are engaged early in NPD and launch planning; launches are executed with clear milestones and no avoidable delays. External creative, PR, and media agencies are managed through clear briefs, timelines, deliverables, and performance reviews. Cross-functional stakeholders have clarity on marketing priorities, timelines, and decision rights. Performance Tracking & Reporting: Responsibilities: Track brand health metrics (awareness, trial, preference, loyalty). Prepare periodic performance reports covering marketing, digital, and media KPIs. What success looks like: Brand health metrics such as awareness, trial, preference, and loyalty are tracked, reported, and used to shape brand plans. Periodic performance reports covering marketing, digital, and media KPIs are accurate, timely, and decision-ready. Performance visibility is clear to stakeholders; brand growth targets are monitored, and corrective actions are taken when off track. Reporting highlights not just what happened, but what actions are being taken next. Requirements: Education: Bachelor’s Degree in Marketing, Business Administration, or related field. MBA or professional certification (CIM or equivalent) is an advantage. Experience: 5–10 years of FMCG marketing experience. Strong hands-on experience: in digital marketing, media planning, and campaign analytics. Proven track record in managing integrated, multi-channel campaigns and large budgets. People Skills. Stakeholder Management. Salary N500,000 - N750,000 monthly. Note : Only shortlisted candidates will be contacted. 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