Marketing Manager

AI summary

The Marketing Manager at NEIMETH INT'L PHARMACEUTICALS PLC in Lagos develops and executes strategic marketing initiatives to drive sales and brand equity. The role requires a degree, 8+ years experience, and full-time commitment. Salary range NGN 3,000,000 - 4,000,000.

• Senior level role with 8 years experience required
• Located in Lagos, Nigeria
• Offers competitive salary of NGN 3-4 million
• Full-time position with standard working hours

Description

Find a Job + + + + Search Marketing Manager NEIMETH INT'L PHARMACEUTICALS PLC Medical & Pharmaceutical 3 days ago Easy apply New Lagos Full Time Healthcare NGN 3,000,000 - 4,000,000 Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive sales growth, strengthen brand equity, increase market share, and improve customer engagement across the company's pharmaceutical product portfolio. The role ensures that all marketing activities comply with applicable regulatory requirements Min Qualification: Degree Experience Level: Senior level Experience Length: 8 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nigeria Job descriptions & requirements Responsibilities: Strategic Marketing: Develop and implement annual and long-term marketing strategies aligned with the company's business objectives. Prepare comprehensive marketing plans and product launch strategies. Identify market opportunities and emerging healthcare trends. Develop competitive positioning for all assigned brands. Drive market expansion into new therapeutic areas and geographical markets. Brand Management: Develop and execute brand strategies for ethical, OTC, and consumer healthcare products. Monitor product life cycles and recommend growth strategies. Ensure consistent brand positioning and messaging across all marketing channels. Develop annual brand plans with measurable objectives and KPIs. Manage brand profitability and market performance. Market Research & Business Intelligence: Conduct market research to understand customer needs, purchasing behaviors, and competitor activities. Analyze pharmaceutical market trends, pricing, and market dynamics. Generate actionable insights to support business decisions. Monitor competitor product launches, promotions, and pricing strategies. Utilize market intelligence to optimize product positioning. Product Management: Develop marketing strategies for new product introductions. Coordinate product launches from planning through commercialization. Prepare product forecasts in collaboration with Sales and Supply Chain teams. Monitor product performance and recommend corrective actions where necessary. Manage product portfolios to maximize profitability. Sales Support: Partner with the Sales team to achieve revenue and market share targets. Develop sales promotional materials and campaign tools. Equip field representatives with effective detailing materials and product knowledge. Organize product training sessions for sales teams. Evaluate the effectiveness of promotional activities. Marketing Communications: Develop integrated marketing communication strategies. Oversee promotional campaigns across traditional and digital platforms. Ensure all promotional materials comply with regulatory and ethical standards. Manage corporate marketing events, conferences, exhibitions, and Continuing Medical Education (CME) programs. Build strong relationships with healthcare professionals, distributors, and key opinion leaders. Digital Marketing: Develop digital marketing strategies that enhance customer engagement. Manage the company's online presence and digital campaigns. Monitor campaign performance using analytics. Improve digital visibility and customer experience. Explore innovative digital healthcare marketing solutions. Budget Management: Prepare and manage the annual marketing budget. Monitor marketing expenditures and ensure cost-effectiveness. Optimize return on marketing investment (ROMI). Negotiate with agencies, media partners, and vendors. Regulatory Compliance: Ensure all marketing activities comply with applicable pharmaceutical regulations and ethical marketing standards. Collaborate with Regulatory Affairs and Medical Affairs for promotional material approval. Ensure compliance with advertising guidelines and industry codes of conduct. Maintain accurate documentation for marketing approvals. Leadership & Team Management: Lead, mentor, coach, and develop the marketing team. Set departmental KPIs and monitor performance. Foster innovation, collaboration, and continuous improvement. Identify training and development needs. Requirements: Bachelor's Degree in Pharmacy MBA or Master's degree in Marketing or Business Administration is an added advantage. Professional certifications such as CIM (Nig), NIMN, or similar are desirable. Minimum of 8–10 years' relevant experience in pharmaceutical marketing. At least 3–5 years in a managerial or leadership role. Experience in ethical pharmaceuticals is essential. Experience launching pharmaceutical products and managing brands. Good understanding of the Nigerian pharmaceutical market. Key Performance Indicators (KPIs): Sales revenue growth Market share growth Brand awareness and equity Product launch success rate Return on marketing investment (ROMI) Marketing budget adherence Customer engagement metrics Digital campaign effectiveness New customer acquisition Brand profitability Promotional campaign effectiveness Employee engagement within the marketing team Key External Relationships: Healthcare professionals Key Opinion Leaders (KOLs) Hospitals Pharmacy chains Pharmaceutical distributors Advertising and creative agencies Digital marketing agencies Professional associations Regulatory authorities Vendors and suppliers About NEIMETH INT'L PHARMACEUTICALS PLC NEIMETH INT'L PHARMACEUTICALS PLC is currently hiring across Medical & Pharmaceutical and Engineering & Technology roles. All 7 open positions are based in Lagos. The vacancies range from entry-level opportunities to senior and executive roles, with requirements spanning 0–5 years and 5–10 years of experience. 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