Content Lead
AI summary
M-KOPA Nigeria is hiring a Content Lead to drive brand positioning and storytelling across social media, campaigns, blogs, and newsletters. This hybrid role requires 3+ years of creative leadership experience, strong copywriting skills, and deep knowledge of the Nigerian consumer landscape. The position reports to the Marketing Operations Manager and involves collaboration with designers, video talent, and cross-market teams.
- Hybrid role based in Nigeria with cross-market collaboration
- Requires 3+ years of creative leadership or senior creative experience
- Focus on brand storytelling, copywriting, and content strategy
- Deep understanding of Nigerian consumer landscape and social media platforms required
- Reports to Marketing Operations Manager
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- PreferredPractical evidence in content, marketing, creativeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Hybrid contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Content Lead evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to M-KOPA Nigeria and the role in Not specified.
- Add concrete examples related to content, marketing, creative, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Content Lead role in content, marketing?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research M-KOPA Nigeria before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go PayGo solar energy for off-grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of cus... Read more about this company Content Lead Job Type Hybrid Qualification Experience: 3 years Location Nigeria Job Field Content, Editorial and Journalism The Role We're looking for a Content Lead to drive the brand positioning of M-KOPA Nigeria. This role is instrumental in increasing awareness, acquisition, engagement, and retention of customers, shaping the storytelling that shows up everywhere from blogs and newsletters to social posts and campaigns. This is a hybrid role, you would be working from our office in Nigeria, partnering with a diverse group of employees from our different markets and locations across the UK, Europe and Africa. You will be reporting to the Marketing Operations Manager. What makes this different This isn't a role where you write copy and hand it off. You'll develop and lead the storytelling direction for the M-KOPA brand, work closely with content creators, designers, and video and motion talent to bring stories to life, and have real ownership over how M-KOPA sounds everywhere it shows up. What You'll Do Storytelling & brand voice: Develop and lead the storytelling direction for the M-KOPA brand, spotting stories (inside the company, among users, in culture) and turning them into content people want to talk about. Write and refine on-brand copy for social media, brand campaigns, website content, blogs, and landing pages, ensuring clarity, consistency, and conversion. Make sure everything we publish sounds like M-KOPA and adds to our brand's voice and authority. Content production & collaboration: Draft captions and short-form content for different platforms, pair copy with visuals alongside the design team, and create talking head videos. Work with a content creator to bring stories to life through design, video, and motion. Research and draft blog articles aligned with our content strategy, optimised for readability, SEO, and distribution. Campaigns & strategy: Assist in developing content calendars and keep messaging aligned across blog, email, social, and ads. Contribute creative ideas for campaigns and launches, and work with the marketing team on brainstorming, customer insights, and competitor research. Stay ahead of local and global creative trends, tools, and platform updates, especially on TikTok, Instagram, and YouTube. What You'll Need Demonstrable experience: (3+ years) in a creative leadership or senior creative role, ideally with an advertising or creative agency background, comfortable with fast turnarounds, diverse briefs, and high-pressure environments. Clean, engaging copywriting with a strong sense of voice and tone, and the ability to think in headlines, hooks, and thumb-stopping formats across platforms. Deep understanding of the Nigerian consumer landscape and social media, especially TikTok, Facebook, and WhatsApp, with strong presentation skills to articulate creative concepts to non-creative stakeholders. Check how your CV aligns with this job Method of Application Interested and qualified? Go to M-KOPA on jobs.ashbyhq.com to apply Build your CV for free. Download in different templates.