Head, Brand and Communications

AI summary

This senior role leads the bank's brand and communications strategy, including brand management, media relations, public relations, and digital communications, to enhance market positioning and stakeholder engagement. The position requires a degree, 5+ years experience, and strong communication skills.

• Responsible for developing and executing the bank's brand and communications strategy
• Leads media relations, crisis communications, and integrated campaigns
• Senior level role requiring 5+ years experience and a degree

Description

Find a Job + + + + Search Head, Brand and Communications Anonymous Employer Marketing & Communications 1 month ago Easy apply Lagos Full Time Banking, Finance & Insurance Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary Responsible for developing and executing the Bank’s brand and communications strategy to strengthen market positioning, protect corporate reputation, and ensure consistent messaging across all internal and external touchpoints. The role leads brand management, media relations, public relations, digital communications, stakeholder engagement, and integrated campaigns in support of business growth, customer engagement, and organisational objectives. Min Qualification: Degree Experience Level: Senior level Experience Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria Job descriptions & requirements Responsibilities: Develop and implement the Bank’s brand strategy in alignment with corporate objectives and market positioning goals. Drive brand visibility, differentiation, and consistency across branches, digital channels, campaigns, products, and corporate materials. Lead internal and external communications planning to ensure clear, consistent, and timely messaging to key stakeholders. Oversee media relations, press engagements, public statements, executive speeches, and corporate presentations. Manage the Bank’s corporate reputation by monitoring public perception, media coverage, and stakeholder sentiment, and responding appropriately. Develop and coordinate crisis communication plans and issues management responses to protect the Bank’s image and stakeholder confidence. Oversee integrated marketing communications campaigns for products, services, corporate initiatives, and special projects. Collaborate with business units to develop communication plans that support customer acquisition, retention, and engagement objectives. Lead digital communications, including website content, social media engagement, online reputation management, and content development. Ensure all communication materials and campaigns comply with brand standards, regulatory expectations, and internal approval processes. Build and maintain effective relationships with media houses, regulators, professional bodies, vendors, and other external stakeholders. Prepare periodic reports on campaign performance, media coverage, brand health, stakeholder engagement, and communication effectiveness. Lead, coach, and develop the Brand and Communications team to deliver high performance and continuous improvement. Perform other duties as assigned. Requirements: Strong understanding of brand management, corporate communications, public relations, and reputation management. Excellent knowledge of the banking industry, customer segments, and the regulatory environment. Demonstrated ability to develop and execute strategic communication and integrated campaign plans. Strong media relations, stakeholder management, and networking capabilities. Excellent verbal and written communication skills, including speech writing, presentations, and executive messaging. Ability to manage crisis communications and sensitive reputational issues with sound judgement. Strong analytical skills with the ability to interpret campaign, media, and engagement data for decision-making. Creative thinking, strong attention to detail, and ability to maintain consistency in brand expression. Strong leadership, people management, vendor management, and project coordination skills. Good working knowledge of Microsoft Office tools and digital communication platforms. Key Performance Indicators: Growth in brand awareness, visibility, and share of voice. Quality and volume of positive media coverage and stakeholder sentiment. Campaign delivery effectiveness, engagement rates, and return on communication spend. Timeliness and effectiveness of crisis and issue response. Consistency of brand application across all channels and touchpoints. Internal communication effectiveness and employee engagement with corporate messaging. Key Result Areas: Improved brand visibility and market presence; Stronger corporate reputation; Effective internal and external communication Enhanced stakeholder engagement Successful integrated campaigns Improved customer engagement and acquisition support; Timely crisis response; and consistent brand governance across the Bank. About Jobberman (Third Party Recruitment) Jobberman (Third Party Recruitment) is currently hiring across Management & Business Development, Marketing & Communications, and Accounting, Auditing & Finance roles. Of the 59 open positions, 37 are based in Lagos, 8 are based in Abuja, 2 each are based in Port Harcourt & Rivers State, Bayelsa, and Delta, while 1 role each is based in Kwara, Ondo, Kebbi, Enugu, Ebonyi, Nassarawa, and Edo, with 1 remote opportunity available. The openings span from entry-level and mid-level positions through to senior roles, with most suited to candidates with 0-5 years of experience and some requiring 5-10 years. Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? 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