Area Sales Manager
AI summary
Sonia Foods Industries, a leading tomato paste manufacturer based in Ibafo, is hiring an Area Sales Manager to lead Trade Marketing strategy across Nigeria. The role focuses on driving distribution, visibility, shopper conversion, and sales through channel-specific plans, trade promotions, BTL activations, and strong Sales partnership. Candidates should apply by sending their CV to careers@blumedistribution.com.
- Lead Trade Marketing strategy and execution across Nigeria
- Own channel plans across General Trade, Modern Trade, Wholesale and Open Markets
- Manage trade promotions, merchandising, BTL activations and budget ROI
- 7–10 years FMCG Trade Marketing or Sales experience required
- BA/BSc/HND required; MBA/MSc/MA is an advantage
- Apply by emailing CV to careers@blumedistribution.com
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required7+ years of relevant experienceThe job post includes a minimum experience signal.
- PreferredPractical evidence in sales, retail, MarketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Area Sales Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Sonia Foods Industries and the role in Not specified.
- Add concrete examples related to sales, retail, Marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Area Sales Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Sonia Foods Industries before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Sonia Foods, Industries, with headquarters in Ibafo is one of Nigeria's leading tomato paste manufacturers. The company is a recognized market leader in tomato paste production and other range of products namely; Sonia Seasoning Cube, baking powder, Sonia Magarine, Sonia Yeast, Sonia Dough Improver, Sonia Preservative, Vitasoy Milk Drink, Vitamax Cereal Drin... Read more about this company Area Sales Manager Job Type Full Time Qualification BA/BSc/HND , MBA/MSc/MA Experience: 7 - 10 years Location Job Field Sales and Business Development Lead the development and execution of the company’s Trade Marketing strategy across Nigeria, translating brand and commercial priorities into strong in-market execution that drives distribution, visibility, shopper conversion and sales. KEY RESPONSIBILITIES: Develop annual and quarterly Trade Marketing plans aligned with brand and sales objectives, with clear priorities by channel, region and SKU. Build channel-specific strategies across General Trade, Modern Trade, Wholesale, Open Markets and other relevant channels. Own trade promotions, retailer programs, merchandising and visibility initiatives, ensuring strong execution and measurable business impact. Partner closely with Sales to identify market opportunities, resolve execution gaps and develop joint channel plans. Lead BTL and in-market activations including market activations, sampling, roadshows and retailer engagement programs. Develop and maintain merchandising standards; drive availability, share of shelf, visibility and execution compliance across priority outlets. Monitor competitors, pricing, promotions, visibility and market dynamics; convert observations into actionable recommendations. Manage the Trade Marketing budget and evaluate effectiveness/ROI of major trade investments and promotions. Track execution and performance through clear KPIs, dashboards and post-activity reviews; continuously improve ways of working. Lead and develop the Trade Marketing team and manage BTL, merchandising and activation agencies/vendors. KEY KPIS / DELIVERABLES Sales growth and business performance in priority channels/regions Distribution, availability and on-shelf presence Visibility, share of shelf and merchandising compliance Trade promotion effectiveness and ROI Activation coverage, productivity and execution quality Trade Marketing budget adherence and return on investment Timely and high-quality execution of the annual Trade Marketing calendar CANDIDATE PROFILE 7–10 years of relevant experience, preferably in FMCG Trade Marketing, Shopper Marketing, Channel Marketing or Sales & Marketing. Strong understanding of the Nigerian FMCG market, route-to-market and General Trade; Modern Trade experience: is an advantage. Proven experience: working closely with Sales and field teams to drive commercial execution. Strong experience: in trade promotions, merchandising, BTL activations and trade investment management. Strong commercial and analytical skills, with the ability to turn data and market insights into actions. Excellent stakeholder management, negotiation, communication and project management skills. Highly execution-oriented, hands-on and comfortable spending time in the market. Strong Excel and PowerPoint skills; MBA/advanced business qualification is an advantage. IDEAL CANDIDATE A commercially strong, hands-on Trade Marketer who can connect brand strategy with what happens at the point of sale. The candidate should be equally comfortable developing channel strategy, analysing sales and distribution data, working with Sales and agencies, and personally driving high-quality execution in the market. Check how your CV aligns with this job Method of Application Interested and qualified candidates should forward their CV to: careers@blumedistribution.com using the position as subject of email. Build your CV for free. Download in different templates.