Marketing Manager
AI summary
Stova Industries Limited, a leading FMCG home care manufacturer in Nigeria, is hiring a Marketing Manager in Ibafo, Ogun. The role involves developing and executing integrated brand and digital marketing strategies, managing campaigns across ATL, BTL, and digital channels, and driving brand growth and market share. The position reports to the Head of Marketing and supervises brand executives.
- Strategic FMCG marketing role with brand and digital focus
- Location: Ibafo, Ogun, Nigeria
- Reports to Head of Marketing and supervises brand executives
- Requires Bachelor's degree in Marketing or Business Administration
- Involves managing annual marketing budget and media agencies
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, entregadorThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Marketing Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Stova Industries Limited and the role in Not specified.
- Add concrete examples related to sales, retail, entregador, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobzilla Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobzilla Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Marketing Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Stova Industries Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Marketing Manager at Stova Industries Limited ⏲ Aug 27, 2026, 7:01 AM ⋕ View all Manufacturing & Production jobs Stova Industries Limited - We are proud to be among the foremost home care product manufacturing companies in Nigeria and have been in operation for over 15 years. We have designed variety of products that enables wide choices that appeal to everyone, driven by innovation and creativity. We are recruiting to fill the position below: Job Title: Marketing Manager Location: Ibafo, Ogun Department: Marketing Report to: Head of Marketing / Marketing Director Supervises: Brand Executives / Marketing Officer Job Summary The Marketing Manager will be responsible for the strategic development, execution, and optimization of integrated marketing and brand strategies across the FMCG product portfolio. The role requires a strong blend of creative brand leadership, data-driven decision-making, and digital and media insight capability to drive brand growth, market share, and revenue performance in a highly competitive FMCG environment. Key Responsibilities: Brand Strategy & Campaign Execution: Ensure consistent and impactful brand messaging across all consumer touchpoints. Develop and execute annual brand and marketing strategies aligned with business objectives. Lead end-to-end 360° integrated marketing campaigns across ATL, BTL, digital, social media, and trade channels. Digital & Media Strategy: Work closely with media agencies to ensure efficient media buying, targeting, and ROI optimization. Analyse media performance (TV, radio, OOH, digital) to optimize spend and campaign effectiveness. Track digital KPIs such as engagement, reach, conversion, and brand sentiment. Develop and implement data-driven digital marketing strategies across social media, performance marketing, and online platforms. Market Intelligence & Consumer Insights: Monitor market trends, competitor activity, and consumer behaviour using research tools and retail audit data. Translate insights into product innovation, packaging improvements, and targeted promotional activities. Financial & Budget Management: Manage and optimize the annual marketing (A&P) budget. Ensure strong ROI through continuous evaluation of campaign and media spend. Monitor product performance (volume, value, margin) Cross-Functional & Stakeholder Management: Collaborate with Sales and Trade Marketing to ensure strong market execution and visibility. Work with Supply Chain and R&D teams for successful new product development (NPD) and launches. Manage external creative, PR, and media agencies for campaign delivery. Performance Tracking & Reporting: Track brand health metrics (awareness, trial, preference, loyalty). Prepare periodic performance reports covering marketing, digital, and media KPIs. Expected Results Insight-driven marketing decisions and improved product relevance. Clear performance visibility and achievement of brand growth targets. Strong brand positioning, improved brand equity, and effective campaign performance. Seamless execution of product launches and strong cross-functional alignment. Strong digital presence, optimized media spend, and improved campaign ROI across all channels. Efficient budget utilization and improved financial performance of brands. Performance Metrics (KPIs) - Level (1-5) Market Share: Growth or maintenance of brand volume/value share within the target category. Financial Targets: Delivery of budgeted Net Sales Value (NSV) and Gross Margin goals. Brand Health Indicators: Improvements in brand awareness, trial, preference, and consumer loyalty. A&P Efficiency: Optimizing marketing spend against conversion rates and ROI targets. Digital Marketing Performance: Growth in digital reach, engagement, conversion, and share of voice across all online platforms, including social media performance, paid media efficiency, and overall digital campaign effectiveness. Qualification and Experience: Education: Bachelor's Degree in Marketing, Business Administration, or related field. MBA or professional certification (CIM or equivalent) is an advantage. Experience: Proven track record in managing integrated, multi-channel campaigns and large budgets. Strong hands-on experience: in digital marketing, media planning, and campaign analytics. 5-7 years FMCG marketing or brand management experience. Key Competencies Needed in Role Key Functional Competencies: Digital Marketing & Media Analytics Brand Management & Strategy Market & Consumer Insight Analysis Campaign Planning & Execution FMCG Product Lifecycle Management Budget & Financial Control Key Behavioural/Leadership Competencies Strategic Thinking Leadership & Team Management Creativity & Innovation Communication & Influencing Skills Stakeholder Management Analytical Thinking Result Orientation Salary N500,000 - N750,000 / Month. How to Apply Interested and qualified candidates should: Click here to apply online View all Jobs in Nigeria Ogun State Marketing Manager job vacancies in Nigeria