Area Sales Manager
AI summary
Sonia Foods Industries is hiring an Area Sales Manager to drive sales growth, distributor performance, and team leadership across an assigned territory in Nigeria. The role requires 8+ years of sales experience, including 4 years in FMCG and 3 years as an ASM. Qualified candidates should send their resume to careers@blumedistribution.com with the job title as the subject.
- FMCG sales leadership role with territory management responsibility
- Requires 8+ years sales experience and 3+ years as Area Sales Manager
- Bachelor's or HND in Business Administration, Marketing, or related field
- Extensive travel within the assigned area is required
- Email application to careers@blumedistribution.com with job title as subject
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required8+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, Sales Management, Account ManagementThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Area Sales Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Sonia Foods Industries and the role in Not specified.
- Add concrete examples related to sales, Sales Management, Account Management, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Nigeria
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Area Sales Manager role in sales, Sales Management?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Sonia Foods Industries before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
The Area Sales Manager (ASM) is responsible for driving sales growth, market expansion, distributor performance, and execution excellence within the assigned territory. The role ensures effective implementation of company sales strategies, achievement of volume and value targets, and strong team leadership to deliver sustainable business results. Key Responsibilities: Sales & Business Performance: Develop and execute area sales plans in line with company objectives and annual targets. Drive achievement of sales volume, value, distribution, and market share targets. Monitor sales performance trends and take corrective actions where required. Ensure effective coverage, route-to-market efficiency, and outlet expansion within the territory. Manage trade promotions, pricing compliance, and product availability. Distributor & Channel Management: Manage and strengthen distributor relationships to ensure optimal service levels and stock availability. Review distributor KPIs including sales growth, stock rotation, credit management, and operational efficiency. Ensure timely order processing, stock replenishment, and adherence to agreed commercial terms. Identify and develop new distributors or sub-distributors where necessary. Team Leadership & Capability Development: Lead, coach, and motivate Sales Supervisors and Sales Representatives within the area. Conduct regular field coaching, joint calls, and performance reviews. Ensure proper deployment, productivity, and discipline of the sales force. Identify training needs and support continuous capability development. Execution Excellence & Market Intelligence: Ensure excellent in-store execution, visibility, merchandising standards, and promotional compliance. Monitor competitor activities, pricing, and market dynamics, providing timely market intelligence. Support new product launches and ensure effective market penetration. Ensure compliance with company policies, SOPs, and ethical standards. Reporting & Administration: Prepare and submit accurate daily, weekly, and monthly sales reports. Track area performance using approved reporting tools and dashboards. Manage area budgets and ensure cost-effective operations. Qualifications & Experience: Educational Qualification: Bachelor’s Degree or HND in Business Administration, Marketing, Economics, or a related discipline. An MBA or relevant professional certification is an added advantage. Experience: Requirements: Minimum of 8 years total sales experience: At least 4 years FMCG experience: with a reputable organization. Minimum of 3 years proven experience: as an Area Sales Manager (ASM). Strong background progressing from Salesman/Sales Representative to leadership roles. Key Competencies & Skills: Strong leadership, people management, and coaching skills. Excellent knowledge of FMCG route-to-market operations. Sound analytical, planning, and problem-solving abilities. Strong negotiation and distributor management skills. Excellent communication and interpersonal skills. High level of integrity, accountability, and result orientation. Proficiency in Microsoft Excel and sales reporting tools. Willingness to travel extensively within the assigned area. Check how your CV aligns with this job Method of Application Interested and qualified candidates should send their resume to: careers@blumedistribution.com cc: oluchi.sunday@blumedistribution.com using the job title as the subject of the email. Build your CV for free. Download in different templates.