Brand & Content Marketing Manager

AI summary

Cinqteos Group is hiring a Brand & Content Marketing Manager to lead brand marketing for its fashion brand 3ybal. The role covers brand strategy, storytelling, content creation, social media management, paid campaigns, and community growth. Candidates need 3–5 years of experience in brand or digital marketing, strong social media and content skills, and hands-on paid-ads expertise.

• Owns brand voice, storytelling, and content strategy for fashion brand 3ybal
• Leads Meta and TikTok paid campaigns and optimises for ROI
• Manages content calendar, social publishing, and community engagement
• Coordinates photoshoots, video production, and creative collaborators
• Requires 3–5 years in brand/content/digital marketing, ideally in fashion or lifestyle

Original source description

They are built through compelling storytelling, memorable brand experiences, and meaningful connections with their audience. The ideal candidate is equal parts creative storyteller and performance marketer, someone who can develop a strong content strategy, create engaging content, direct creative campaigns, manage social media and execute data-driven digital marketing campaigns that grow brand awareness, acquire customers, and drive sales. As we continue to grow, we are looking for a creative, strategic, and execution-driven Brand & Content Marketing Manager to lead our brand marketing eff orts. This role will shape how 3ybal is seen, experienced, and remembered, developing compelling brand stories, creating engaging content, leading marketing campaigns, and building a community that drives brand awareness, customer engagement, and business growth. We're looking for someone who understands that great fashion brands are built on more than great products. Key Responsibilities: Brand Strategy & Storytelling: Own the brand voice and ensure consistency across all marketing channels and customer touchpoints. Translate collections, campaigns, and brand moments into compelling stories that connect with our audience. Stay informed on fashion, culture, design, and consumer trends to keep the brand relevant and distinctive. Develop and execute a content and brand strategy that refl ects 3ybal's identity and business objectives. Content Marketing & Social Media: Lead the creation of high-quality content by coordinating photoshoots, video production, and creative assets. Plan and manage the content calendar across social media and other digital platforms. Manage day-to-day social media publishing, audience engagement, and community interactions. Campaign Management: Develop, launch, and optimise social media campaigns across Meta, TikTok, and other relevant platforms. Coordinate campaign execution with photographers, videographers, models, and other creative collaborators to deliver impactful marketing campaigns. Lead the planning and execution of product launches, seasonal campaigns, and brand activations across organic and paid channels. Community Growth & Customer Engagement: Build and grow an engaged online community through meaningful content and customer interactions. Monitor audience insights and engagement trends to improve customer experience: and community growth. Develop initiatives that encourage user-generated content, strengthen customer loyalty, and increase brand aff inity. Marketing Performance & Growth: Monitor and analyse the performance of content, campaigns, and marketing activities, producing regular reports with actionable insights. Stay informed on fashion, culture, digital marketing, and consumer trends to identify new opportunities for brand growth. Continuously optimise content and campaigns, testing new ideas and strategies to improve brand awareness, customer acquisition, engagement, and sales. Requirements: Strong understanding of social media strategy, particularly Instagram and TikTok, including content planning, audience engagement, and community growth. Hands-on experience: managing advertising campaigns using Meta Ads Manager and/or TikTok Ads Manager, with the ability to optimise campaigns based on performance and ROI. Exceptional content creation, copywriting, and storytelling skills, with the ability to create compelling content across multiple digital platforms. Excellent project management and collaboration skills, with experience: coordinating creative projects and managing multiple campaigns simultaneously. Proficiency in marketing and creative tools, including Meta Business Suite, TikTok Analytics, Google Analytics, Canva, CapCut, or similar platforms. 3–5 years of experience: in brand marketing, content marketing, digital marketing, or social media marketing, preferably within the fashion, lifestyle, beauty, or consumer goods industry. A strong eye for branding, visual aesthetics, and culture, with a genuine passion for fashion, African creativity, and storytelling. Proven experience: developing and executing integrated marketing campaigns, combining organic content and paid social media to drive brand growth and customer acquisition. Nice to Have: Basic photography, videography, or creative direction skills. Experience: with email marketing platforms such as Mailchimp or Klaviyo. Experience: working with fashion, lifestyle, luxury, or streetwear brands. What You'll Gain The opportunity to shape the voice and growth of a purpose-driven African fashion brand. The chance to work closely with the founders and play a key role in building one of Africa's emerging fashion brands. A creative, fast-paced environment where you'll have the freedom to bring ideas to life and make a real impact. How to Apply Interested and qualified candidates should submit their CV, portfolio, and any relevant work samples to: contact@cinqteos.com using "Brand & Content Marketing Manager Application – [Your Name]" as the subject of the email. Note: Only shortlisted candidates will be contacted. Application Deadline: 25th August, 2026. View all Jobs in Nigeria Lagos State