Senior Brand Manager Job at Grand Oak Limited
AI summary
Grand Oak Limited, the largest manufacturer of spirits and wines in Nigeria, is hiring a Senior Brand Manager based in Lagos. The role involves developing and executing brand strategies to drive equity, market share, and growth across the company's portfolio.
- Minimum 10 years brand management experience in FMCG required.
- Preference for candidates with wines & spirits or beverage FMCG experience.
- MBA is an added advantage.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required10+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, factory, call_centerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior Brand Manager Job at Grand Oak Limited evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Jobgurus Nigeria and the role in Not specified.
- Add concrete examples related to sales, factory, call_center, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobgurus Nigeria; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
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- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Senior Brand Manager Job at Grand Oak Limited role in sales, factory?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Jobgurus Nigeria before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Senior Brand Manager Job at Grand Oak Limited | Jobgurus Toggle navigation Jobs Job Seekers Aptitude Test Scholarships Register Sign in Employer? Post a Job CLICK HERE TO JOIN OUR WHATSAPP CHANNEL Senior Brand Manager Job at Grand Oak Limited Grand Oak Limited (GOL) - We are the largest Manufacturer of SpiritsandWines, we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them. There are many attributes that describe us resolute, self-sufficient, tough, hard-working, enduring, emotional, passionate, philosophical and engaging. We are recruiting to fill the position below: Job Position: Senior Brand Manager Job Location: Lagos Job Summary The Senior Brand Manager is responsible for developing and executing brand strategies that drive brand equity, market share, consumer engagement, and profitable growth across the company's portfolio. The role leads the planning and implementation of integrated marketing initiatives, ensuring consistent brand positioning across all channels, including sales, on-trade, modern trade, and open market. Working closely with Sales, Trade Marketing, Digital Marketing, Consumer Insights, and external agencies, the Senior Brand Manager ensures that all brand activities deliver measurable business results and strengthen the company's competitive position within the wines and spirits market. Key Responsibilities: Develop and execute brand strategies to increase brand equity, market share, and revenue growth. Lead the planning and execution of integrated marketing campaigns, product launches, and promotional activities. Drive consumer awareness, engagement, and brand visibility across all marketing channels. Monitor market trends, consumer insights, and competitor activities to identify growth opportunities and inform strategic decisions. Manage brand budgets and evaluate campaign performance to maximize return on marketing investment (ROI). Develop creative briefs and manage relationships with advertising, media, digital, and activation agencies to ensure high-quality campaign execution. Lead the development and execution of sponsorships, events, and experiential marketing initiatives that enhance brand equity. Collaborate closely with Sales and Trade Marketing teams to ensure effective execution of brand initiatives across Modern Trade, General Trade, and On-Trade (HORECA) channels. Track brand performance and prepare regular reports with actionable insights and recommendations for continuous improvement. Mentor and support junior members of the brand team while contributing to the overall marketing strategy of the business. Key Performance Indicators (KPIs) Revenue Growth Market Share Brand Awareness Consumer Engagement Sales Volume & Value Growth Marketing ROI Successful Product Launches Brand Equity Requirements: Bachelor's Degree/HND in Marketing, Business Administration, or a related discipline. MBA is an added advantage. Minimum of 10 years' experience: in Brand Management or Marketing within the FMCG industry. Experience: in Wines & Spirits or Beverage FMCG is highly preferred. Proven track record of developing successful brand strategies and delivering commercial growth. Key Competencies: Strategic brand management Leadership and people management Creative and innovative thinking Strong analytical and commercial acumen Project and budget management Excellent communication and presentation skills Negotiation and stakeholder management Problem-solving and decision-making High emotional intelligence and the ability to thrive in a fast-paced environment. 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